socalTECH
JUNE 16, 2009
Los Angeles-based Ace Metrix is looking to apply analytics to the television advertising market, saying this morning that it has launched a service which helps advertisers measure persuasion and watchability of their advertising. Tags: metrix advertising content analytics startup saas software. READ MORE>>.
Tech.Co
DECEMBER 29, 2023
Source: hibobbie.com The company also raised an impressive $70 million in funding in June to acquire the legacy pediatric nutrition brand Nature’s One, bringing its total kitty up to $142 million and helping to secure its competitive advantage in the industry going forward. Tome Tome is another AI startup that's been causing a stir in 2023.
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Tech Zulu Event
JULY 26, 2013
Squabbler’s software as a service (SAAS) platform gives publishers a plug and play technology to drive audience engagement through video and has been garnering a lot of interest from big name publishers like Bravo, the CBC, and Major League Baseball. Watch video metrics, track performance.
socalTECH
NOVEMBER 14, 2019
Maybe they might be using a platform like Shopify to sell their products and power their website, and they might use Facebook for advertising, and maybe they're using paid search with Google. The challenge a lot of those businesses have, is likely have built their sites and are using a lot of different software-as-a-service platforms.
Both Sides of the Table
MAY 19, 2010
We also talked about the emergence of New York City as the “hot” new area of entrepreneurship, VC and innovation driven by the quantification of the online advertising industry. Helps content publishers and advertisers launch campaigns that develop viral distribution attributes and therefore gain “buzz.”. Total raised: $29.5mm.
socalTECH
JANUARY 14, 2011
It's my belief that many marketers still measure in layers -- they might look at how direct mail, or search, or display, or TV, or brand advertising, or their sales force performs, in a certain swim lane. Advertisers are known for their creative focus, not focus on analytics.
Tech.Co
MARCH 1, 2018
Advertisers upload their 30 second ads and each time a user watches the ad, they receive $.50. Targeted mobile advertising. After choosing one of their affordable monthly service fee plans, users simply interact with their advertisers. Tapping into a niche community is part of Quirktastic Media’s competitive advantage.
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