socalTECH

JUNE 18, 2009

Santa Monica-based Outcast , and Irvine-based AdtekMedia , the operator of out-of-home advertising network PumpTop TV, said today that the two firms have created a new, joint venture focused on at-the-pump displays. The two firms said the joint venture would streamline media buying for customers.

Screening 100

Screening Santa Monica Advertising News 100

socalTECH

AUGUST 20, 2010

Patrick Kennedy: Sidebar is a company that was founded to bring consumers personalized content, focused on mobile delivery of that content. I joined about a year ago--a bunch of us did--and looked at where Sidebar was as it was gearing up for a full consumer launch of its personalized content portal.

Content 189

Content Screening Mobile Customer 189

socalTECH

AUGUST 20, 2009

Last Week, Calabasas-based Masher Media announced it had received a round of angel funding from the Tech Coast Angels to fund its development of MyMiniPeeps (www.myminipeeps.com), a virtual world for children. In 2005/2006, I really saw that the trend was shifting from television to the Internet. I found the process incredibly great.

Media 150

Media Tech Coast Angels Social Network Content 150

socalTECH

OCTOBER 15, 2008

El Segundo-based Ripple, which operates a network of retail digital displays featuring content and advertising, said earlier this week that the firm has partnered with On The Go Media Network. and Robeks for its information screens. Financial terms of the deal were not disclosed.

El Segundo 100

El Segundo Sales Draper Screening 100

socalTECH

JANUARY 27, 2009

Los Angeles-based Break Media , an online video and entertainment site focused on men, said Tuesday that it has tapped a new team of writers, directors, and producers for a new "Creative Lab", which the firm said will create original content for its branded advertisers. Tags: video creative content break.

Break.com 100

Break.com Develop Development Screening 100

Tech Zulu Event

MAY 9, 2013

Not just a new film, “The Cosmonaut” is a labor of love four years in the making, crowdsourced and created with a plan to test the boundaries of transmedia content distribution worldwide. There will be a smattering of special screenings worldwide. Above all, we love to tell stories.” Should be pretty awesome!

Screening 111

Screening Media Content Startup 111

Startup Professionals Musings

FEBRUARY 4, 2017

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Yet in the business plans I see, the marketing content and budget are smaller than ever. Look to the movie screen to see what you won’t soon forget.

Marketing 82

Marketing Demand Startup Customer 82

InfoChachkie

AUGUST 7, 2013

margins offered by YouTube, MCNs must drive fans to purchase merchandise, experience videos on wholly owned (non-YouTube) sites and directly negotiate sponsorships with advertisers, rather than solely relying on YouTube''s ad network. Next up was Nick Tran, Taco Bell''s "Social Media Lead." Filling The Screen. Fighting Nerds.

Course 190

Course Advertising Social Media Content 190

socalTECH

MARCH 2, 2012

It's not an uncommon experience, and one which drove Holden Steinberg and Jason Crilly to start PageWoo (www.pagewoo.com), a service which is aimed at helping businesses create mobile-friendly landing pages for their advertisements. Our main goal is to get with the advertising networks, and we're now working with advertising networks in town.

Mobile 249

Mobile Startup Advertising Sites 249

Tech Zulu Event

FEBRUARY 19, 2014

You might be aware of their products – perhaps having seen their digital media signs in your favorite local restaurant or bar, but what you might not know is their compelling founders’ story and unique company culture. ” The large social media screen is Enplug, five iterations later. Focus on Value, Not Advertising.

Social Media 106

Social Media Startup Screening Advertising 106

Tech Zulu Event

NOVEMBER 25, 2013

” while watching the screen and registering nothing. And this in a nutshell, is what our lives as media consumers has turned into: a constant stream of impatience and auto-pilot interactions with ads. Enter Vidzey , the in-video shopping platform that seamlessly combines media, entertainment and e-commerce.

Entertainment 98

Entertainment Advertising Startup Media 98

Tech Zulu Event

DECEMBER 23, 2013

In-picture advertisements? ” Online advertising is changing. He explains with online marketing in general, there’s the huge shift into native advertising (inputting marketing messaging in line with content users are actively engaging with) – Largely due to a shift away from traditional in banner advertising.

Technical Review 76

Technical Review Advertising Google Screening 76

socalTECH

FEBRUARY 23, 2009

San Diego-based Newsforce (www.newsforce.com) is a startup which is looking to take advantage of the hunger of the newspaper and media business for revenue, and has created a product which takes press releases and commercial content, and inserts them onto news sites in "sponsored content" blocks. We call it storytelling media.

News 124

News Advertising Press Sites 124

Tech Zulu Event

FEBRUARY 19, 2014

You might be aware of their products – perhaps having seen their digital media signs in your favorite local restaurant or bar, but what you might not know is their compelling founders’ story and unique company culture. ” The large social media screen is Enplug, five iterations later. Focus on Value, Not Advertising.

Social Media 81

Social Media Startup Screening Advertising 81

Tech Zulu Event

APRIL 1, 2015

Eighty percent of these business owners serve as their own webmasters with Facebook as their primary advertising platform. Pull your audience with content. With online marketing, marketers produce great content to pull the audience towards their brand. Post content that puts emphasis on what your brand stands for.

Guide 40

Guide Social Media Content Advertising 40

Tech Zulu Event

FEBRUARY 2, 2016

Cinemagraphs has visual effects which bonds well with the social media, content producers and advertisers have started to recognise its power and should start to actively harness it. Inputs and forms going full screen. This trend is slightly borrowed from mobile phones due to its success.

Web Design 40

Web Design Design Web Technical Review 40

socalTECH

FEBRUARY 10, 2011

This presents an opportunity for people, businesses, and brands who have products in the real world and in retail storefronts, packaging, and advertisements, allowing people to get additional information from what they are already seeing out there. Adoption and awareness of QR codes is good for consumers, and good for advertisers.

Startup 233

Startup Tips Web Platform 233

Tech Zulu Event

SEPTEMBER 12, 2012

Content and Distribution. Content and Distribution. Content and Distribution. Content and Distribution. Merging of 2nd Screen & TV Everywhere Experiences. Content and Distribution. Sparking Social Change With Content Integration. Sparking Social Change With Content Integration.

Entertainment 73

Entertainment Startup eBook Outsource Development 73

Both Sides of the Table

MAY 19, 2010

It’s always fun debating companies with Dana because she’s always so knowledgeable on deals – particularly those in the digital media, ad-tech and eCommerce spaces. We also talked about the emergence of New York City as the “hot” new area of entrepreneurship, VC and innovation driven by the quantification of the online advertising industry.

Venture Capital 240

Venture Capital Startup Platform Technical Review 240

Both Sides of the Table

DECEMBER 19, 2011

Social media will be pervasive in the enterprise and is primarily driving by customer interactions. It’s central standard was HTML (hyper text markup language) that described how we would show data on computer screens. Suddenly you could update small portions of the browser without refreshing the whole screen.

Web 355

Web HTML Mobile Social Network 355

Tech Zulu Event

FEBRUARY 5, 2014

Peter Csathy – CEO Manatt Digital Media Ventures, accomplished media and digital media entrepreneur. The company hopes to prepare advertisers for varying screen sizes. Peter Csathy jumps in to answer questions about content. Verdict: It’s going to be huge.

Startup 95

Startup Google Education Venture Capital 95

Tech Zulu Event

MARCH 6, 2014

Our builders included Jason Yim , CEO of Trigger Global; and Daniel Busby , Lead Engineer at Two Bit Circus ; with Scot Rubin , Founder of G4TV and Nitropod, to represent media and consumers. The inspiration to create Call of Duty vs Clash of Cans is very different on mobile. $$ and Advertisements. Social Gaming. End goal here?

Mobile 93

Mobile Platform Technology Screening 93

Tech Zulu Event

OCTOBER 20, 2011

For those who still might be wondering what Spotlight: LA Tech is all about, It’s a screening room for new technology homegrown in our region. GumGum was founded in 2007 when a team of seasoned Internet entrepreneurs realized web site publishers were missing out on valuable revenue by not monetizing their image-based content.

UCLA 102

UCLA Company Companies Idealab 102

Both Sides of the Table

NOVEMBER 8, 2010

The idea was that if you could put up a consumer site that was seen as the best place to consume content then people wouldn’t go to lower-quality or free sites to get it. The founders felt that having a legitimate site for content would discourage Silicon Valley VC’s from funding entrepreneurs to create the next big TV killer.

Hulu 292

Hulu Technical Review Content Advertising 292

SoCal Delicious

MAY 6, 2012

We believe there are awesome entrepreneurs everywhere, not just in the places constantly covered by the media. Team Rubicon unites the unique skills America’s returning veterans offer with the expertise of medical professionals; all while interactively engaging donors through social media. We want to help them, and will.

Los Angeles 78

Los Angeles Entrepreneur Angel Fractional CTO 78

Both Sides of the Table

FEBRUARY 15, 2011

In my LA I often see computer screens open with entrepreneurs talking about digital media. Many of the Valley tech firms saw advertising as “beneath them&# and many VCs in the first boom encouraged people to focus on eyeballs rather than dollars. But you can build valuable Internet businesses outside of Silicon Valley.

Venture Capital 313

Venture Capital Southern California Google Startup 313

Both Sides of the Table

JANUARY 17, 2011

I recently invested in a company in the media & entertainment sector (this will be announced in a couple of months) so I’ve been thinking a lot about how the industry works, why the structure has evolved the way it did, why the company I invested in has had so much success and what this all implies for the future. If so, why?

Writing 356

Writing Startup Ideas Summary 356

Both Sides of the Table

OCTOBER 19, 2010

Dana Settle & I are hosting a dinner tonight (10/20/10) with some of the biggest companies in entertainment to talk about the future of television, film & digital media. This is where the digital media puck is going. Michael Ovitz , the co-founder of CAA will be the keynote speaker. The device itself will have no storage.

Content 386

Content Google Media Hulu 386