Startup Professionals Musings

OCTOBER 3, 2010

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). Search engine marketing is simply buying advertising for your business from Google or another search engine company. Cost per click (CPC). Cost per action (CPA).

SEM 90

SEM Marketing Startup Search Engine Optimization 90

Both Sides of the Table

JANUARY 12, 2014

If you’re a technology startup you need to excel at product, of course. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. The start of marketing is figuring out a market need and a way to solve that need better than anybody else.

Marketing 379

Marketing Startup SEM SEO 379

Startup Professionals Musings

AUGUST 17, 2018

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. His professional background includes having held marketing-executive roles at big companies as well as startups. Social-media advertising. Display advertising. Cold calling.

Social Media 55

Social Media SEM Startup Advertising 55

Both Sides of the Table

MARCH 25, 2016

Many startup businesses – tech or otherwise – fail. Trying outrageous new things or even trying mundane things but in new ways but with extreme quality & innovation is what fuels the tech startup industry. But today I want to give you advice on how to decrease your odds of failure in a startup.

Startup 150

Startup Marketing Study SEO 150

Startup Professionals Musings

JULY 13, 2012

Brand evangelists offline talk up your product lines at cocktail parties or recommend your services to friends while watching their kids' soccer game. Develop viral content. This means spending more money on search marketing (SEM) to make it look like the buzz is working. Seed viral activity. That’s a double death wish.

Marketing 95

Marketing Startup SEM Blogging 95

Startup Professionals Musings

AUGUST 6, 2016

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. His professional background includes having held marketing-executive roles at big companies as well as startups. Social-media advertising. Display advertising. Cold calling.

Customer 60

Customer Custom Marketing Social Media 60

Startup Professionals Musings

MARCH 21, 2011

Brand evangelists offline talk up your product lines at cocktail parties or recommend your services to friends while watching their kids' soccer game. Develop viral content. This means spending more money on search marketing (SEM) to make it look like the buzz is working. Seed viral activity. That’s a double death wish.

Marketing 90

Marketing Startup SEM Blogging 90

Startup Professionals Musings

FEBRUARY 25, 2017

Brand evangelists offline talk up your product lines at cocktail parties or recommend your services to friends while watching their kids' soccer game. Develop viral content. This means spending more money on search marketing (SEM) to make it look like the buzz is working. Seed viral activity. That’s a double death wish.

Marketing 67

Marketing SEM Startup Blogging 67

Startup Professionals Musings

AUGUST 11, 2013

Brand evangelists offline talk up your product lines at cocktail parties or recommend your services to friends while watching their kids'' soccer game. Develop viral content. This means spending more money on search marketing (SEM) to make it look like the buzz is working. Seed viral activity. That’s a double death wish.

Marketing 99

Marketing Entrepreneur Startup SEM 99

Startup Professionals Musings

MARCH 23, 2013

Paid search engine ranking (PPC) is buying advertising for your business from Google or another search engine company. In this context, there are many parameters and concepts you need to understand before you buy advertising: Cost per impression (CPI). Advertising is all about getting the most results for the least cost.

Paid Search 90

Paid Search PPC Organization SEO 90

InfoChachkie

DECEMBER 2, 2009

“I know half the money I spend on advertising is wasted, but I can never find out which half.” In the “good old days”, pre- 1999, advertising dollars were largely gambled away. No one wakes up and says to themselves, “I need to buy that product I have never heard of before.” John Wanamaker. It does not happen.

Customer 164

Customer Custom Advertising SEM 164

Both Sides of the Table

MAY 15, 2010

We’re staring to get the hang of how to divide the show up into talking about deals but also talking about issues for entrepreneurs during funding. Nevertheless, if you share too much in your funding process or meet too many VCs expect a certain amount of your ideas to spread around the startup community. They also avoid Reg D.

Venture Capital 285

Venture Capital Startup Advertising Redpoint 285