Remove Advertising Remove Course Remove Platform Remove Social Network
article thumbnail

Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. I believe that many social networks confused this idea.

article thumbnail

6 Keys To The Best Social Media Platform For Business

Startup Professionals Musings

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” Is it Facebook, Twitter, LinkedIn, or one of the other 200 active platforms vying for attention these days? For the new platforms and all the rest, that’s where tracking and testing comes in.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

6 Reasons For Your Business To Embrace Social Media

Startup Professionals Musings

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” Is it Facebook, Twitter, LinkedIn, or one of the other 200 active platforms vying for attention these days? For the new platforms and all the rest, that’s where tracking and testing comes in.

article thumbnail

Sgrouples | The World’s Private Social Network, Interview with Forrest Hanson

Tech Zulu Event

Sgrouples is the world’s private social network. It was built on the belief that people want to replicate their real life online–to communicate personally and privately with the people that they really care about in their real life–which is a different model from the current social networks. What is Sgrouples?

article thumbnail

6 Ways Entrepreneurs Can Win More With Social Media

Startup Professionals Musings

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” Is it Facebook, Twitter, LinkedIn, or one of the other 200 active platforms vying for attention these days? For the new platforms and all the rest, that’s where tracking and testing comes in.

article thumbnail

Every Startup Needs Six Social Media Initiatives

Startup Professionals Musings

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” Is it Facebook, Twitter, LinkedIn, or one of the other 200 active platforms vying for attention these days? Too many executives believe that things must be either A or B, and can’t be both.

article thumbnail

‘The Tyranny of the OR’ For Social Media Marketing

Startup Professionals Musings

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” Is it Facebook, Twitter, LinkedIn, or one of the other 200 active platforms vying for attention these days? Last year, Emarketer estimated that Facebook’s revenue from advertising was $3.8