Both Sides of the Table

MARCH 12, 2016

Any which way, Snapchat has large “reach,” which is a key measure for any advertiser. Reach matters to advertisers for an obvious reason. Immediacy is tremendously important in advertising. That’s why live TV events are great for advertisers. There is also a reported 8 billion videos viewed per day.

Snapchat 150

Snapchat Advertising Media Platform 150

socalTECH

APRIL 30, 2013

Yet, it seems like there''s no easy way to specifically advertise on those games, or a way for those game developers to monetize that audience. However, Mobigirl Media (www.mobigirlmedia.com), a new mobile advertising network, is looking to change that by specifically creating an ad network focused on girls.

Mobile 208

Mobile Networking Media Advertising 208

socalTECH

JANUARY 8, 2020

Bill Curtis: It's by far the most exciting platform right now. In our current case, we realized that radio is seeing channel and platform flipping like never before, websites are calling a three second view of an ad an impression, and the bounce rates for websites so high, it's kind of embarrassing. It ends up being good for both.

Media 150

Media Report Advertising Content 150

socalTECH

JULY 1, 2014

Bryce Clemmer: We were studying this area, and two things that jumped out at me was data that was showing digital audio platforms were exponentially increasing in terms of usage, and at the same time, digital video platforms, such as YouTube, were also exponentially increasing. What were you doing before Vadio?

Platform 164

Platform Startup Content Sites 164

socalTECH

JANUARY 11, 2019

For example, they might want to see what version of a song to put on an EP or not, or which songs they might want to put additional marketing behind on other platforms. What makes us different from streaming platforms, is that when you're sitting in the back of a car and ride share, you're sitting in an unbiased environment.

Startup 113

Startup Advertising Marketing Platform 113

Startup Professionals Musings

FEBRUARY 26, 2017

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” Is it Facebook, Twitter, LinkedIn, or one of the other 200 active platforms vying for attention these days? For the new platforms and all the rest, that’s where tracking and testing comes in.

Social Media 59

Social Media Media Entrepreneur Platform 59

socalTECH

JANUARY 11, 2019

For example, they might want to see what version of a song to put on an EP or not, or which songs they might want to put additional marketing behind on other platforms. What makes us different from streaming platforms, is that when you're sitting in the back of a car and ride share, you're sitting in an unbiased environment.

Startup 100

Startup Advertising Marketing Platform 100

InfoChachkie

AUGUST 7, 2013

margins offered by YouTube, MCNs must drive fans to purchase merchandise, experience videos on wholly owned (non-YouTube) sites and directly negotiate sponsorships with advertisers, rather than solely relying on YouTube''s ad network. However, to move beyond the average 16.5% Fighting Nerds.

Course 190

Course Advertising Social Media Content 190

Startup Professionals Musings

AUGUST 24, 2013

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” Is it Facebook, Twitter, LinkedIn, or one of the other 200 active platforms vying for attention these days? For the new platforms and all the rest, that’s where tracking and testing comes in.

Social Media 108

Social Media Media Startup Platform 108

InfoChachkie

FEBRUARY 10, 2014

In the course of dominating their initial direct response market, a number of enterprise-level advertisers began using Invoca''s unique marketing platform in ways the company had not foreseen. Their name change was a natural reflection of the company''s broader applicability, beyond customers with performance-based ad budgets.

Technical Support 250

Technical Support Marketing Advertising SaaS 250

Tech Zulu Event

APRIL 1, 2013

Learning experience includes: on-demand online video tutorial courses, live video-conference workshops, as well as individual online consultations, live workshops, and group programs. Creators can take any course of interest on-demand by purchasing it through our website. How does it work? Take us through your features?

Web 93

Web USC Course Guide 93

socalTECH

APRIL 21, 2017

Georg Richter: OceanX is a technology platform, and a company, solely focused on physical subscriptions. We're only a year and three months old, and we're already running more than $1 billion through the platform, and onboarded about seventeen new clients this year. So, we build that and started offering it to the market.

Startup 145

Startup Product Customer Custom 145

socalTECH

AUGUST 15, 2012

Elliot Darvick: Unbucket is a platform that enables people to enable planning of their future experiences through collaborative lists. My mom really doesn't like presents, but I thought a great gift would be to plan out things we could do together over the course of a year. What is Unbucket?

Startup 153

Startup Advertising Los Angeles Mobile 153

Startup Professionals Musings

JULY 18, 2012

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” Is it Facebook, Twitter, LinkedIn, or one of the other 200 active platforms vying for attention these days? Last year, Emarketer estimated that Facebook’s revenue from advertising was $3.8

Social Media 79

Social Media Media Marketing Platform 79

Both Sides of the Table

MAY 19, 2010

Of course none of these funds (my own included) want to be lumped into just one category because we all move across the spectrum. We also talked about the emergence of New York City as the “hot” new area of entrepreneurship, VC and innovation driven by the quantification of the online advertising industry. OTHER DEALS: 1. Go Boulder!

Venture Capital 240

Venture Capital Startup Platform Technical Review 240

Tech.Co

JANUARY 15, 2018

Jen Consalvo and I expanded the national footprint of events, hosted conferences and festivals, created monthly leadership summits, hosted an interactive educational speaker series, wrote a book, and launched a daily news and resource platform with a new brand – Tech.Co.

Media 175

Media News Organization Content 175

socalTECH

JANUARY 14, 2011

We have a very sophisticated, analytics and software platform that over half the Fortune 50 are now using, to help guide how they invest in marketing and sales activities and investments. Jovian's platform allows us to process and analyze campaigns in-flight, and also provide in-flight course corrections for marketers.

Social Media 235

Social Media Demand Activity Marketing 235

Tech Zulu Event

FEBRUARY 18, 2013

The Internet thus far has been monetized by display, video, and in-text advertising — but the one place every user’s eye focuses on first are photos. He began programming courses at UCLA while in high school and went on to earn a B.S. GumGum is led by founder and Los Angeles native wunderkind, Ophir Tanz. He decided to pivot.

Advertising 98

Advertising Santa Monica Startup Content 98

InfoChachkie

JANUARY 24, 2011

Could we really build a generalize platform and assemble the data in a cost effective way? Hmmm, I actually don’t read other entrepreneurial books or blogs – except infoChachkie of course [Editor’s Note: Kevin is clearly full of it here!]. Of course, there was so little competition back then so it easier to find uncharted territory.

Blogging 219

Blogging Entrepreneur Software Review Course 219

socalTECH

MARCH 10, 2017

Our platform enables them to manage the digital representation of their locations, and engage with consumers in paid, social, and search, to improve that customer experience. Our clients are telling us that, because our platform is based on their location, there are so many other things they want to do to engage with consumers.

Google 127

Google Paid Search Mobile Activity 127

Startup Professionals Musings

FEBRUARY 5, 2018

Of course, in a world which spawns over a half million startups every month, these accomplishments are very rare, but they are happening like never before. Whether our business is a startup or a multi-national brand, through platforms like Amazon, giant players have no special advantage.

Marketing 57

Marketing Startup Entrepreneur Social Media 57

Both Sides of the Table

MARCH 12, 2013

He was also the first one to challenge my conventional wisdom that it made no sense for tech companies to advertise on television. Like any firm we of course invest in the San Francisco Bay Area where 33% of my personal boards are. He walked me through both the logic and the math. So I started introducing him to portfolio companies.

Venture Capital 360

Venture Capital GRP Partners Startup Invest 360

InfoChachkie

JANUARY 6, 2011

Could we really build a generalize platform and assemble the data in a cost effective way? Hmmm, I actually don’t read other entrepreneurial books or blogs – except infoChachkie of course [Editor’s Note: Kevin is clearly full of it here!]. Of course, there was so little competition back then so it easier to find uncharted territory.

Entrepreneur 232

Entrepreneur Competition Software Review Course 232

socalTECH

AUGUST 6, 2012

We looking our studio system and listening platform, and figured out many thousand travel articles we could write for them, worked on the format, and found writers, who had been reviewed and rated, with at least five years of travel writing experience to help. We own all of that content, and are putting it anywhere in any format.

Demand 240

Demand Media eHow Content 240

Tech Zulu Event

NOVEMBER 11, 2013

That said, YouTube Network Fullscreen platform is blazing this new trail with 2.5 What was also interesting to learn is that there really aren’t any channels devoted to adult females since it’s mostly young males 18-34, a prized demographic within advertising, who view online videos.

Hollywood 100

Hollywood Screening Ideas Entertainment 100

Tech Zulu Event

APRIL 1, 2014

Not that good old fashioned leg work isn’t still required of course.). Peruse through the website SeedInvest and you’ll find a familiar layout, as pioneered by years of trending interest towards popular crowdfunding platforms like Kickstarter and Indiegogo. But of course, this isn’t to be mixed up. Final Words.

Invest 100

Invest Startup Technical Review Software Review 100

Startup Professionals Musings

MARCH 24, 2013

Of course, many are still fighting it as well, due to privacy concerns. A bigger step is a recent personal assistant startup, Maluuba , an Android-based Siri competitor, who just unveiled a new platform to provide app developers with a natural language processing API. Just think of the fertile ground all this opens for startups!

Web 98

Web Entrepreneur Software Review Google 98

Frank Addante

MAY 24, 2007

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. This new company is in the Internet advertising (technology) space. ► August (3) Venture Capital - What's the rush?

Advertising 40

Advertising Startup Venture Capital Outsource Development 40

socalTECH

APRIL 23, 2013

There, of course, trying to do my brand of independent programs on MSNBC ran into issues. Philosophically, we''re not wedded to one company or platform, and will go where the audience is, which just happens to be on YouTube right now. Our success online, ironically, led to TV contracts with MSNBC and Current.

Media 196

Media News Startup Technical Review 196

socalTECH

OCTOBER 15, 2015

You're also seeing of course, the PC makers, people like Alienware, Dell, and Nvidia, supporting these. What would be interesting, is when the non-endemic sponsors and brands start to get into advertising and positioning in e-sports, such as the Toyotas, the Hyundais, the Allstates and State Farms, the McDonalds.

Riot Games 100

Riot Games Southern California Invest Mobile 100

socalTECH

DECEMBER 30, 2015

Frost & Sullivan just named MediaPlatform the product leader in enterprise video platforms. Over the course of the year our active portfolio companies received awards or recognition on over 35 separate occasions. Our first investment in the new fund was a $12 million investment in Beverly Hills based MediaPlatform.

Capital 100

Capital Beverly Hills Artificial Inteligence Equity 100

socalTECH

JANUARY 7, 2015

We also want to be able to take advantage of the security which is built into mobile platforms. Of course, we have technology to help us with that, but we offer human intervention to make sure that transactions go smoothly. marketplace market local trading advertising classifieds classified craigslist smartphone mobile close5 ebay'

San Diego 100

San Diego Mobile Marketing Sites 100

Tech Zulu Event

MARCH 6, 2014

This is of course, assuming we’re discussing console. The inspiration to create Call of Duty vs Clash of Cans is very different on mobile. $$ and Advertisements. As blockbuster releases have become more high profile, and so have their advertisement budgets. That’s where the scale is, she explains. Social Gaming.

Mobile 93

Mobile Platform Technology Screening 93

Tech Zulu Event

DECEMBER 4, 2014

Twitter’s initial access to its analytics dashboard was just limited to advertisers, Twitter card publishers, and verified users. And of course, see how photos, videos, and links affect your tweet engagement. But now, thanks to Twitter Analytics , everyone can have a better grasp of how their tweets are doing.

Content 93

Content Marketing Social Media Journal 93

Tech.Co

JANUARY 15, 2018

Jen Consalvo and I expanded the national footprint of events, hosted conferences and festivals, created monthly leadership summits, hosted an interactive educational speaker series, wrote a book, and launched a daily news and resource platform with a new brand – Tech.Co.

Media 70

Media News Organization Content 70

Tech Zulu Event

OCTOBER 28, 2011

Please join us in congratulating this quarter’s Spotlight companies: Earbits is an online radio platform where artists, labels and concert promoters bid for airtime on a per-song-played basis, and use the exposure to sell their music, event tickets and more. CitySourced is a real time mobile civic engagement platform.

Idealab 77

Idealab Tech Coast Angels Startup Platform 77

Both Sides of the Table

MARCH 25, 2016

If you look at the structure of the travel industry above – of course we know that the hotel industry is fragmented while the airline industry is reasonable consolidated. But I’m investing on the assumption you will be successful, of course. Will a third-party pay (advertisers, data companies)? Efficiency?

Startup 150

Startup Marketing Study SEO 150