Startup Professionals Musings

JANUARY 16, 2022

A question that I still hear debated often is whether a new online platform startup growth strategy should focus on user count or profits. Of course, growth is implied in that equation, and is also required for maintaining a sustainable competitive advantage. Of course, growth is implied in every focus, and profit enables growth.

Platform 118

Platform Snapchat Startup Course 118

Both Sides of the Table

FEBRUARY 21, 2010

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. This form of advertising is know at CPA (cost per action).

Advertising 284

Advertising Invest RSS CPC 284

Both Sides of the Table

OCTOBER 4, 2009

Here they surround you with sales professionals, product people and, of course, lots of referenceable customers! If you were at a ladies online retail store don’t be surprised if you start seeing advertisements for that same store next time you’re reading the Washington Post or on Yahoo!

Sales 319

Sales Startup Platform Tips 319

socalTECH

JANUARY 14, 2011

We have a very sophisticated, analytics and software platform that over half the Fortune 50 are now using, to help guide how they invest in marketing and sales activities and investments. Jovian's platform allows us to process and analyze campaigns in-flight, and also provide in-flight course corrections for marketers.

Social Media 235

Social Media Demand Activity Marketing 235

socalTECH

JANUARY 7, 2015

We also want to be able to take advantage of the security which is built into mobile platforms. Of course, we have technology to help us with that, but we offer human intervention to make sure that transactions go smoothly. You don''t see the Google''s and Yahoo''s of the world on the street, interacting with customers.

San Diego 100

San Diego Mobile Marketing Sites 100

socalTECH

OCTOBER 15, 2008

This morning, Woodland Hills-based FatTail (www.fattail.com) announced a venture round from Velocity Interactive Group for its software for managing online advertising. FatTail is solving the problem of buying and selling advertising, one I've seen as a challenge as long as I've been in the media business, which is twenty two years.

Advertising 100

Advertising Media Startup Woodland Hills 100

Both Sides of the Table

FEBRUARY 15, 2011

If you are talented, of course, you can get funded in any region with enough venture capital and obviously in markets outside of the Valley it is easier to get noticed and get access. You don’t have the founders of eBay, LinkedIn, Salesforce.com and Yahoo! eBay and others. You just don’t. Get over it.

Venture Capital 313

Venture Capital Southern California Google Startup 313