Advertising CPC Help Startup 
Both Sides of the Table
FEBRUARY 21, 2010
When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable.
socalTECH
JUNE 28, 2013
William Belk and Dirk McGregor were both early employees at Beachmint, who saw how difficult it was to track the lifetime value and marketing attribution of their advertising spend. To figure that out, they started building tools to help them sort out Beachmint''s advertising efforts. What''s the story behind CampaignEQ?
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socalTECH
DECEMBER 15, 2010
Among one of the fastest growing industries--despite what has been a stagnant economy--is Internet advertising, which has continued to grow strongly over the past two years. For today's interview, we spoke with Tim Cadogan , CEO of OpenX, to hear more about the firm's growth on the strength of Internet advertising, and what the firm is up to.
Startup Professionals Musings
JULY 10, 2015
One of the most popular and least successful models I see in new business plans for startups is the so-called Facebook model, providing free services to users while collecting revenue from ads to offset costs and grow the business. It helps to understand how online advertising really works.
socalTECH
FEBRUARY 1, 2011
Los Angeles-based Aggregage (www.aggregage.com) is looking to help aggregate the content across multiple blog publishing sites, and curate that information into specific, B2B niche vertical web sites. That is starting to show itself in the B2B space. However, as we have seen in the last few years, traditional media has been failing.
Both Sides of the Table
MARCH 30, 2010
Burstly, a Santa Monica based company, provides an open and free ad management platform that helps mobile application developers better monetize their inventory. So when I started talking with Evan Rifkin almost a year ago about the company he was planning to build, I was intrigued. I’ll explain in detail below. I like that.
socalTECH
MARCH 4, 2010
Jason is also behind the popular "Startups Uncensored" events in Los Angeles, so we also pinged him on how those events have been going. We want to make sure the marketplace is for professional content, so we screen to make sure the seller is a professional or small business owner, or a startup or entrepreneur. It turned out to be 40.
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