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The Truth Behind Display Advertising: Adomic's Quest For Transparency

socalTECH

What really, is happening when you place that online advertisement, and where does it go, who looks at it, and what''s really happening? All too often, those ads disappear into a maze of middlemen, and advertisers don''t really know who is seeing their ads, and why. Similar, we also provide information on what publishers are doing.

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Generative AI – The End of Empty Textboxes

TechEmpower

It means wasted advertising spend and lost goodwill. The information provided was all pulled from data he’s already entered - just Mark, Houston, Math Teacher, Teach for America. Customer support emails require both accurate information and a professional, helpful tone. cto , infotech , innovation , product , project , saas

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Gradient X Exits Beta

socalTECH

Santa Monica-based Gradient X , the programmatic mobile advertising startup backed by GRP Partners, Rincon Venture Partners, Crosscut Ventures, Founder Collective, Double M Capital, Baroda Ventures, Siemer Ventures, Walter Kortschak (Summit Capital), and Mark Suster, said today that it has exited its beta. READ MORE>>.

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Perfect Market Acquires MediaRiver

socalTECH

Pasadena-based Perfect Market, which is developing technology to help publishers monetize their archive content, said Monday that it has acquired technology from Mediariver, which can be used to match content and advertising to any web page. MediaRiver CTO Dr. Jay Budzik will become CTO at Perfect Market.

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Interview with Ken Brook, On MetaX And How Blockchain Can Save Ad Tech

socalTECH

What's wrong with the online advertising industry? We were just launching one of our previous startups, VidRoll, working on video training and video advertising, we started seeing all of the problems that the video and general ad industry was facing. Our CTO, James Young, was at Zynga, and was an early engineer that launched Farmville.

Startup 100
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Social Networking and Business Value

SoCal CTO

Companies also use social networking sites in the hiring process, and increasingly, to do innovative advertising (such as the recent Jack in the Box campaign). Does advertising work in the social networking world? In 2005, Majid coauthored "Data Strategy" a book designed to help streamline information management within organizations.

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Interview with Dave Fink and Jonathan Neddenriep, Postie

socalTECH

Is there a way you can make direct mail perform more like digital advertising channels? We spoke with Dave Fink , CEO and co-founder of Posite, and Jonathan Neddenriep , co-founder and CTO of the company, to learn more. Dave Fink: I was one of the original partners at Sciences, and Jonathan was CTO of the e-commerce staff.

CTO Hire 100