Startup Professionals Musings

JANUARY 15, 2022

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive.

Social Media 126

Social Media Media Startup Platform 126

Startup Professionals Musings

JUNE 21, 2013

Most leaders agree that poor customer service is a business killer today, in terms of lost customers, reduced profits, and low morale. Yet the average perception of customer experience continues to decline. You have to start with hiring only people who are willing and able to make serious customer service happen.

Customer 92

Customer Custom Startup Services 92

Startup Professionals Musings

MARCH 12, 2017

But very few are talking about how to measure your results and return on investment (ROI), and the right metrics for optimizing your marketing environment. Social media is the realm of public opinion and customer conversations. Measure customer response and action. Get the message from your customer.

Social Media 69

Social Media Media Metrics Satisfaction 69

Startup Professionals Musings

JULY 22, 2019

More and more customers these days are doing their own marketing research, scanning internet reviews and feedback from friends, rather than trusting messages that you push out through advertising. Update your website to make it totally customer-focused. Provide memorable total customer experience relationships.

Marketing 94

Marketing Social Media Technical Review Customer 94

Startup Professionals Musings

MAY 5, 2013

But very few are talking about how to measure your results, and the right metrics for optimizing your marketing environment. Jim Sterne, who has written many books on Internet advertising, marketing, and customer service, tackled this complex world of social media metrics in his book titled " Social Media Metrics."

Social Media 102

Social Media Media Entrepreneur Metrics 102

Startup Professionals Musings

OCTOBER 2, 2013

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. Marty Zwilling.

Social Media 101

Social Media Media Entrepreneur Metrics 101

Startup Professionals Musings

APRIL 13, 2019

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive.

Social Media 79

Social Media Media Invest Platform 79

InfoChachkie

APRIL 30, 2012

One of the immersion techniques Guy promotes is to offer a hands-on trial, in which the prospective customer can touch, feel and experience your product before purchasing it. A/B testing requires marketers to leave their egos and emotions at the door and allow quantifiable metrics to drive their decisions. Gender Bias.

Study 243

Study Advertising Research Customer 243

Startup Professionals Musings

FEBRUARY 26, 2013

Obviously this definition is generic, so my first recommendation is that you take the lead in defining traction metrics for your startup, and then selling your results convincingly to investors. One customer is not traction, and beta tests with a thousand customers at no cost don’t count. Customer acquisition cost.

Startup 106

Startup Metrics Customer Custom 106

socalTECH

JULY 8, 2009

Los Angeles-based Ace Metrix (www.acemetrix.com) launched its software-as-a-service, TV advertising rating service last month, and we spoke with the firm's CEO and co-founder, Steve Goldman, recently to learn more about the firm. Steve Goldman: Ace Metrix is actually the first, on-demand measurement service of TV advertising effectiveness.

Advertising 100

Advertising Palomar Startup Customer 100

Startup Professionals Musings

APRIL 9, 2017

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive.

Social Media 66

Social Media Media Tips Platform 66

Startup Professionals Musings

MARCH 8, 2017

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive.

Social Media 58

Social Media Media Platform Tool 58

Frank Addante

MAY 18, 2016

Details Matter: Research shows that generalizations are more forgettable than specifics…in storytelling, details matter. Details can come in the form of concrete deliverables, metrics, and results. When I founded Rubicon Project, I had a clear vision in mind: I wanted to create a company that changed advertising for the better.

Company 40

Company Companies Advertising Startup 40

Frank Addante

MAY 18, 2016

Details Matter: Research shows that generalizations are more forgettable than specifics…in storytelling, details matter. Details can come in the form of concrete deliverables, metrics, and results. When I founded Rubicon Project, I had a clear vision in mind: I wanted to create a company that changed advertising for the better.

Company 40

Company Companies Advertising Startup 40

Startup Professionals Musings

AUGUST 22, 2012

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive.

Social Media 95

Social Media Media Startup Platform 95

Startup Professionals Musings

OCTOBER 18, 2010

Factor in the fundamental shift to ‘pull’ marketing taking place across the world in media and advertising. Implement metrics and analytics. You need to allocate a few minutes a day, or every week, to researching via blogs and websites like Tech News World the latest recommendations and reviews. Then set your goals.

Social Media 95

Social Media Media Startup Blogging 95

Startup Professionals Musings

AUGUST 13, 2012

In fact, a business plan is needed more by you than investors, as the blueprint for your company, team communication, and progress metrics. Terms like “every customer needs this” and “next generation platform” are far too soft, and should be avoided. Clearly define the customer, channel, and revenue model associated with this solution.

Competition 113

Competition Metrics Startup Invest 113

Startup Professionals Musings

JUNE 18, 2011

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive.

Social Media 93

Social Media Media Entrepreneur Platform 93

Startup Professionals Musings

MAY 13, 2011

In fact, a business plan is needed more by you than investors, as the blueprint for your company, team communication, and progress metrics. Terms like “every customer needs this” and “next generation platform” are far too soft, and should be avoided. Clearly define the customer, channel, and revenue model associated with this solution.

Competition 116

Competition Metrics Startup Sales 116

Both Sides of the Table

MARCH 25, 2016

There are a million ways to either research your industries market size and you’re likely to have to do some basic estimations to figure out much of that is addressable to you. But not doing basic research makes no sense. The metrics were good but we wondered how much better they would be when we expanded our product.

Startup 150

Startup Marketing Study SEO 150

Tech Zulu Event

APRIL 1, 2015

Eighty percent of these business owners serve as their own webmasters with Facebook as their primary advertising platform. Traditional brick and mortar stores might say, “We don’t need likes and shares, we need customers.” Focus on customers. Measuring online metrics is important to give you direction in your digital strategy.

Guide 40

Guide Social Media Content Advertising 40

Startup Professionals Musings

APRIL 22, 2010

In fact, a business plan is needed more by you than investors, as the blueprint for your company, team communication, and progress metrics. Terms like “every customer needs this” and “next generation platform” are far too soft, and should be avoided. Clearly define the customer, channel, and revenue model associated with this solution.

Invest 74

Invest Tips Competition Metrics 74

socalTECH

JANUARY 15, 2009

We also allow the users to have a custom URL, for example, resumebucket.com/joshstomel. There are lots of people there doing competitive intelligence, or doing research on an industry or landscape. Josh Stomel: How we make money right now is advertising revenue.

Startup 140

Startup Yahoo Sites Oversee.net 140

Tech Zulu Event

APRIL 14, 2014

MW: At my previous company, I was running big online advertising campaigns and delivering – in this case – leads to clients. That portion we call data aggregation where you are looking at one metric across a lot of different data sources. MW: We love the customers in LA. We could use it for research in this area.

Startup 85

Startup Southern California Mobile Software 85

Tech Zulu Event

MARCH 25, 2014

James Citron – Outspoken , pioneering the combination of mobile messaging and advertisements. Susan Etlinger – Altimeter , research and consulting company for business disruption. Joergen Aaboe – Momentfeed , combining life foot traffic with reduced customer acquisition costs.

Entertainment 99

Entertainment Google Entrepreneur Course 99