Advertising Demand Platform Yahoo 
Startup Professionals Musings
JANUARY 16, 2022
A question that I still hear debated often is whether a new online platform startup growth strategy should focus on user count or profits. When their deep pockets went empty, Facebook stepped in, but demanded revenue from ads. Yet it took almost six years to become profitable, with revenue only from advertising.
Tech.Co
APRIL 11, 2022
In February, ecommerce platform Etsy revealed that a record fourth quarter had earned them $717.1 Starting today, they're going on strike for a week in protest of the price change, which they say is just the latest in a series of decisions that have squeezed the small-business sellers who depend on the Etsy platform to survive.
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socalTECH
NOVEMBER 15, 2010
Last week, Los Angeles-based Datapop (www.datapop.com) announced a Series A funding for the startup, which is developing search advertising products which better tune ads to improve click throughs. The company's founders are previously from Overture and Yahoo! We are ex-Overture and Yahoo! Search Marketing.
InfoChachkie
JUNE 23, 2011
Messenger : Jason Lehmbeck , Co-Founder and CEO of DataPop , former VP of Emerging Ad Products at Overture Services and Yahoo! The Core team had worked together at Yahoo! We tried to solve their problems while we were at Yahoo!, We lived together for seven years while at Yahoo! It was a typical storyline. ows are lower.
socalTECH
JANUARY 14, 2011
Its primary goal is to focus on identifying what is truly driving demand, analytically, so that our customers can optimize their activities. We have a very sophisticated, analytics and software platform that over half the Fortune 50 are now using, to help guide how they invest in marketing and sales activities and investments.
Both Sides of the Table
JULY 1, 2010
-Rumored to have turned down acquisition offers from Yahoo and Facebook. A social analytics platform for Facebook app developers and publishers that provides detailed demographic and engagement data. Includes 70,000 apps for all major mobile OS platforms, including Apple’s. Competitors: Gowalla. Total Raised: $21.4mm.
Tech Zulu Event
DECEMBER 20, 2012
The platform allows users to sync content and commands across all four screens — the smartphone, tablet/pad, computer and TV. There was an inkling of the changes to be when interactive TV services like NetFlix, Hulu and On Demand debuted as frenemies to traditional TV viewing.
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