enchantment Advertising Related Topics 
InfoChachkie
APRIL 30, 2012
In his book Enchantment , Guy Kawasaki encourages entrepreneurs to immerse their audience in their “cause”, in order to enchant them. If you care to learn more about the enchantment process, you may want to watch my interview with Guy HERE , in which he provides a number of enchanting tips and tricks. Gender Bias.
Startup Professionals Musings
SEPTEMBER 19, 2020
Guy Kawasaki, in his classic book “ Enchantment: The Art of Changing Hearts, Minds, and Actions ” provides some in-depth recommendations on the “how to” of pull technology. A website or blog without appealing or entertaining content for your market segment is not enchanting. Confusion and ignorance are the enemies of enchantment.
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