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Beyond Entertainment | Social Media as a Tool for Marketers

Tech Zulu Event

Since its inception into the mainstream fabric of people’s lives, social media and the concept of social networking has gone through a rather peculiar evolutionary transition. From gaming, to advertising, to branding and marketing, there’s no online business plan that Facebook can’t be used for at this point.

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Social Media Week Lands in Los Angeles Sept. 24-28

Tech Zulu Event

Social Media Week (SMW) helps organizations connect and share the latest social media findings through social, cultural and economic talks and workshops in major cities worldwide. They have broken events down by two hubs: Social Tech , and Entertainment. The Future of Gaming Entertainment and Beyond.

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Digital LA – Entertainment Apps: “There’s an App for That” panel Live!

Tech Zulu Event

Join us tomorrow as TechZulu brings you the Digital LA Entertainment Apps panel live featuring speakers from Disney ABC TV, FOX, Universal, Comcast, Fandango, Mobile Roadie, etc. They'll discuss the development, content, creation, approval process, and marketing for smartphone and tablet apps (iPhone, iPad, Blackberry, Android, etc.)

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Digital LA: Branded Entertainment Panel Live!

Tech Zulu Event

Join us tonight live at 8pm PST from UCLA Korn Hall for Digital LA’s Branded Entertainment panel right here on TechZulu. They’ll discuss how content creators and brands work together to create, develop, and market digital branded entertainment. Matt McMahon, Fox Digital Entertainment, VP Mobile. georgeruiz.

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Gorilla Nation's Youthology Acquires TeenSpot.com

socalTECH

TeenSpot's entertainment and community website is a moderated, social networking and chat site, focused exclusively on teenagers. Gorilla Nation said its Youthology arm will provide marketers with integrated marketing programs, including mobile, video, social media and rich display products, on the newly acquired site.

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Robb Report's Bill Curtis On Why Podcasting Is The Next Media Frontier

socalTECH

Curtis is the former publisher of the Robb Report, which he sold back in 2015, and has a long history of operating media companies that have published such titles as Home Office Computing, Home Theater, Mobile Computing, Worth, and many others. That, of course, is what you're selling to your advertisers.

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Location-Based Services in B2B Offer Better Return

Startup Professionals Musings

These days, I’m hearing more and more that Location-Based Services (LBS) are entering the mainstream for mobile users, but I’m not sure why. So far, it’s been just another mobile phone app that tells people where their friends are ( Foursquare and Facebook Glancee ). Sponsorships and advertising. Branded entertainment.