Startup Professionals Musings

OCTOBER 30, 2010

Many of the investors and entrepreneurs I know still don’t realize that they need to use and understand the Internet, even if their business is not e-commerce. Believe me, the business implications are already critical to your success or failure as an entrepreneur: Blog. Search engine marketing (SEM).

Entrepreneur 89

Entrepreneur SEM Search Engine Optimization Blogging 89

Startup Professionals Musings

FEBRUARY 15, 2011

Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Sales and marketing costs. Print your own collateral and marketing materials until the business is rolling. Use the Internet and social networking instead of public relations companies and advertising agencies. Marty Zwilling.

Entrepreneur 94

Entrepreneur Startup Search Engine Optimization SEM 94

Startup Professionals Musings

AUGUST 20, 2013

Advertising presence. The presence of a few related advertisements can actually improve your site credibility, since most credible sites have them. Of course, too many or obnoxious advertisements are especially harmful to a site’s credibility. These are all minimal-cost survival marketing efforts. Marty Zwilling.

Search Engine Optimization 105

Search Engine Optimization Startup Advertising SEO 105

SoCal CTO

NOVEMBER 10, 2009

He has a really interesting background as a product manager and now an entrepreneur. I was in charge of all product management and marketing for the first year-and-a-half, that was a great learning experience with a very talented team of folks. This time I'm getting to know Mark Geller ( LinkedIn , @markgeller ).

Product 150

Product Entrepreneur Social Media Google 150

Startup Professionals Musings

SEPTEMBER 14, 2015

A few years ago, before the Internet was pervasive, before everyone carried a smartphone and before do-it-yourself software tools were available for free, it was difficult to reach a critical mass of new customers without spending a million dollars on a website, custom software and television advertising. Both are wrong.

Startup 108

Startup Search Engine Optimization Social Media Outsource Development 108

Startup Professionals Musings

FEBRUARY 24, 2010

Entrepreneurs who run startups have to be generalists to survive. Yet I’m seeing another critical group of entrepreneurs, self-employed specialists, who are a growing part of this new “ entrepreneurial revolution ” that I discussed a couple of weeks ago. Many of these new entrepreneurs were regular employees a few years ago.

Entrepreneur 48

Entrepreneur Search Engine Optimization Startup SEM 48

Tech Zulu Event

NOVEMBER 18, 2011

An entrepreneur having low self worth is the number one deterrent for a potential customer not buying into what you are selling. That is, of course, as long as what you are selling is the absolute best in your market.) Pay Per Click advertising. Search Engine Optimization (SEO). Second, how to get leads.

Customer 85

Customer Custom Marketing SEO 85

Startup Professionals Musings

JULY 29, 2016

Too many entrepreneurs don’t know what to do at this point, largely accounting for that disappointing 50 percent of startups that fail in the first five years, according to Gallup. Continually add new marketing and distribution partners. Real growth always requires real marketing. Increase the pipeline and the conversion rate.

Search Engine Optimization 57

Search Engine Optimization Startup Social Media Metrics 57

Startup Professionals Musings

JUNE 18, 2012

Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Sales and marketing costs. Print your own collateral and marketing materials until the business is rolling. Use the Internet and social networking instead of public relations companies and advertising agencies. Marty Zwilling.

Startup 102

Startup Search Engine Optimization SEM Social Network 102

Startup Professionals Musings

MAY 5, 2017

Here are some key ones that I recommend, based on my experience in business, and my many years as an advisor to entrepreneurs: Choose a name that works across the Internet and the world. Expect to spend your limited budget on marketing. Word-of-mouth and minimal marketing does not drive a sustainable business.

Social Media 57

Social Media Search Engine Optimization Startup Customer 57

Startup Professionals Musings

NOVEMBER 27, 2011

Many of the businesses and entrepreneurs I know still don’t realize that they need to use and understand the Internet, even if their interest is not e-commerce. If you have heard the lingo, but most of these are not in your startup business plan, you are already in jeopardy as an entrepreneur: Blogging. Social media marketing.

SEM 95

SEM Search Engine Optimization Blogging PPC 95

Startup Professionals Musings

AUGUST 31, 2011

Of course they pretend that they are trying to avoid alerting competitors prior to launch, but too often it becomes an excuse to move slowly in a world that’s all about getting to market fast. I believe stealth makes sense for large companies who can be sued for “pre-announcing” a new product to stall the market or kill a competitor.

Startup 101

Startup Search Engine Optimization Course Media 101

Both Sides of the Table

SEPTEMBER 1, 2010

I originally came from the entreprise software world (for 10 years) and before that I was in mobile & telecoms (8 years) so the last three years of immersing myself in consumer Internet, digital media & advertisings has been very eye opening. Tags: Tech Market Analysis. Ah, the joys of youthful naivete.

News 284

News Blogging Search Engine Optimization SEO 284

InfoChachkie

DECEMBER 2, 2009

“I know half the money I spend on advertising is wasted, but I can never find out which half.” In the “good old days”, pre- 1999, advertising dollars were largely gambled away. Ultimately, your overall customer acquisition costs should calculated as an average of a variety of marketing channels. John Wanamaker.

Customer 164

Customer Custom Advertising SEM 164

Startup Professionals Musings

DECEMBER 5, 2010

Advertising presence. The presence of a few related advertisements can actually improve your site credibility, since most credible sites have them. Of course, too many or obnoxious advertisements are especially harmful to a site’s credibility. These are all minimal-cost survival marketing efforts.

Tips 92

Tips Search Engine Optimization Startup Advertising 92

socalTECH

APRIL 14, 2010

I started looking to sell ModernMom and do something strategic a few years ago when I saw that there was a shift in the mom space, where advertisers and brand partners were moving from targeting mass numbers of people, towards niche sites. That's where the initial idea came for Gloss Network. Lolita Carrico: I think so. READ MORE>>.

Networking 230

Networking Social Media Startup Search Engine Optimization 230

Startup Professionals Musings

AUGUST 10, 2010

Of course they pretend that they are trying to avoid alerting competitors prior to launch, but too often it becomes an excuse to move slowly in a world that’s all about getting to market fast. I believe stealth makes sense for large companies who can be sued for “pre-announcing” a new product to stall the market or kill a competitor.

Startup 91

Startup Search Engine Optimization Course Media 91

Tech.Co

FEBRUARY 8, 2018

Gary Vaynerchuk , serial entrepreneur, CEO and cofounder of VaynerMedia , and New York Times best-selling author, has never shied away from sharing success tips and motivating people to get out there, get stuff done, and find happiness in life and work. I think of it as disrupting search altogether. Voice becomes the new search.

Startup 70

Startup Search Engine Optimization SEO Tips 70

socalTECH

FEBRUARY 1, 2011

As you're probably familiar with, in the business to business marketing space, print has been the dominant way that vendors communicate with their potential audience. He found it was difficult to build an audience up, and really looking into the whole search engine optimization necessary for this kind of long tail content.

Startup 162

Startup Content Advertising Sites 162

Startup Professionals Musings

FEBRUARY 13, 2010

Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Sales and marketing costs. Print your own collateral and marketing materials until the business is rolling. Use the Internet and social networking instead of public relations companies and advertising agencies. Marty Zwilling.

Startup 50

Startup High Tech Search Engine Optimization SEM 50