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Hulu Planning Ad-Free Premium Subscription

socalTECH

Los Angeles-based streaming television site Hulu is planning to add another, premium tier to its services, which would allow users to completely skip out on advertising. According to the WSJ, Hulu is exploring adding thew new premium service at between $12.00 Hulu has not officially announced any plans for the service.

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Why Hulu is the OPEC of Online Video

Both Sides of the Table

The formation of Hulu was defensive – designed to stop another YouTube or Napster from emerging and causing disruption to the TV industry. Once this new service became popular then the media companies could control the rules of distribution & advertising. So it is quite lofty to compare hulu with OPEC. Here is my case: 1.

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The Case for In-Stream Advertising

Both Sides of the Table

The topic of whether in-stream advertising has heated up. Let me lay out my defense of In-Stream Advertising because I believe the topic is really important. People feel angst about advertising in any form – I feel the same feeling about advertising as most consumers. I feel it’s a necessary evil.

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Why The Next Generation of Online Video Companies Will be Vertical

Both Sides of the Table

In long-form online video, companies were also broad in nature: Hulu, Netflix, Amazon and Apple TV. And the more you succeed the more advertisers in search of endemic audiences want to advertise with you. Once you have stronger rate cards on advertising you accrue more money and you can develop or acquire more shows.

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5 Reasons Growth Hacking is THE Most Important Function of a Startup

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A good example of growth hacking was Andrei Marinescu’s role as head of customer acquisition for Hulu. During an interview, he discusses that Hulu had its free version with 25 M uniques, which they needed to actively covert into premium subscribers. Richie is also an entrepreneur, connector and Investor.

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How Laudville Is Bringing Your Entertainment Life Together

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We''re now in beta, and are incorporating services like iTunes, Amazon, and Hulu, and will be incorporating more (this) year. Phoebe Scott: Right now, we''re affiliates of other sites that we work with, such as iTunes and Hulu. Instead of waiting for someone else to fix my own problem, I thought I might as well give it a shot.

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Learning The Ropes Of Internet Video With Michael Tringe and CreatorUp

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Los Angeles-based CreatorUp (www.creatorup.com) wants to help aspiring online video producers with an online web education series. We also talk about creating things specifically for the web, how to distribute on the web, and how to build a revenue stream aside from advertising revenue. It's a hands-on kind of education.

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