socalTECH

OCTOBER 8, 2012

The firm--which has been booting up operations in LA since May --said it has hired Amy Elkins as EVP Strategy and Advertising, and Amy Smith as Director of Advertising. Elkins joins the firm from MEC, where she had run interactive media campaigns for Paramount and Dreamworks.

Venice 178

Venice Paramount Advertising Los Angeles 178

Both Sides of the Table

SEPTEMBER 17, 2013

In my last post I pointed out that many of the media commentators who have criticized the YouTube video network companies as not having strong businesses were mistaken. People aren’t going to fundamentally change their media consumption patterns just as consumers don’t fundamentally change their diets.

Company 339

Company Companies Technical Review Content 339

socalTECH

NOVEMBER 17, 2011

Despite the proximity to Hollywood and the entertainment world, in the world of Southern California startups, actually combining the two world is quite difficult. Sara Bordo: My co-founder, Brad Sexton and I, both come from the Hollywood studio world. My first studio role was in digital media at Paramount Pictures.

Paramount 187

Paramount Entertainment Hollywood Content 187

Tech Zulu Event

SEPTEMBER 23, 2013

As one of the organizers, Jay Tucker explained, “The Silicon Beach movement is the future of the Los Angeles tech area – tech, mobility, digital content, entrepreneurship, etc. Tucker led the next panel on the topic of mobility in the startup revolution. The event ended with three final panels. The event ended with three final panels.

USC 98

USC Cornerstone OnDemand Southern California Netflix 98

Both Sides of the Table

MAY 7, 2013

Our industry just took one big step towards legitimacy with the hiring of renowned media exec Ynon Kreiz to run Maker Studios. You can’t change media consumption patterns easily. Ynon Kreiz is a force of nature in the media and tech sectors. hours of TV / day. hours of TV / day. They read less than 30 minutes.

Media 320

Media CTO Coach CTO Hire Los Angeles 320

Startup Professionals Musings

FEBRUARY 4, 2017

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Innovative marketing starts with customer insights culled from painstaking research into who your customers are, and how they use digital media. Use smart ads wisely.

Marketing 82

Marketing Demand Startup Customer 82

Tech Zulu Event

SEPTEMBER 1, 2011

For those who may be living under a rock and have no idea what SXSWi is, its five days of presentations and panel discussions from some of the biggest thought leaders in Interactive digital media space. Emerging Technology: Mobile Engagement: Reaching the Connected Consumer (Miller PR, Avatar Labs).

Southern California 89

Southern California SoCal Guide Mixergy 89

Startup Professionals Musings

OCTOBER 5, 2013

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Innovative marketing starts with customer insights culled from painstaking research into who your customers are, and how they use digital media. Want control?

Marketing 104

Marketing Demand Startup Customer 104

socalTECH

MARCH 27, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Advertisers. tech, new media, entertainment and consumer industries. Dealmaker Media www.undertheradarblo g.com is presenting their 13th Under the Radar conference in Mountain View, CA on.

SoCalTech 100

SoCalTech Southern California Rustic Canyon Technology Council 100

Startup Professionals Musings

SEPTEMBER 2, 2012

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Innovative marketing starts with customer insights culled from painstaking research into who your customers are, and how they use digital media. Want control?

Customer 100

Customer Custom Marketing Demand 100

socalTECH

FEBRUARY 4, 2009

The convergence of the Internet and the entertainment business has made Los Angeles a hotbed of activity in the online entertainment industry, attracting companies from all over the country interested in connecting Hollywood with the Internet. It's primarily Internet and mobile devices. How has the economy impacted advertising for you?

Entertainment 100

Entertainment Advertising Hollywood Startup 100

socalTECH

APRIL 24, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Advertisers. They include: Sponsors. Redpoint Ventures (www.redpoint.com). Backing Southern California's next great technology companies. Silicon Valley Bank (www.svb.com). Technology.

SoCalTech 100

SoCalTech Southern California Rustic Canyon Technology Council 100

Startup Professionals Musings

JUNE 4, 2011

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Innovative marketing starts with customer insights culled from painstaking research into who your customers are, and how they use digital media. Want control?

Marketing 91

Marketing Startup Demand Customer 91

socalTECH

DECEMBER 1, 2009

digiday:APPS * December 10th * The Renaissance Hollywood Hotel. Toyota, Pizza Hut, NBA, Fandango, and More Share Their Success Stories with Mobile and Social Apps. The event will dive deeply into the challenges and success stories of the explosive mobile and social app market. Use discount code: DFR30 to receive $30 price.

Fandango 124

Fandango CarsDirect Case Study Santa Monica 124

Both Sides of the Table

JULY 1, 2010

Geodelic develops free mobile applications to easily browse your surroundings (restaurants, banks, businesses, etc). Includes content mobile guides, ie. Hollywood Walk of Fame. A demand side advertising platform which allows advertisers to bid on individual ad impressions in real time, based on the site and who would see it.

Zag 248

Zag Truecar Venture Capital CarsDirect 248

socalTECH

JULY 20, 2011

There are trade publications such as Variety, Hollywood Reporter, and Deadline at one end, and gossip celebrity news at the other end. The driving force for me was the gap in the market which I saw, a disruption in media consumption patterns. Basically, that disruption is 18-34 year olds have changed how they consume media.

News 173

News Entertainment Startup Bertelsmann 173

Tech Zulu Event

OCTOBER 3, 2012

This San Francisco startup has amassed an impressive portfolio of innovative products that have the potential to disrupt content distribution in Hollywood and everywhere else. Their product offerings can benefit business from different perspectives from the producer, to the advertiser, to the end user — they have covered it all flawlessly.

Screening 109

Screening Content CTO Hire Platform 109

Tech Zulu Event

MAY 7, 2011

Our daily lives are filled with advertisements of the latest and greatest technologies offering to “change the way we live.” Recently we’ve begun to see the rapid adaptation of mobile applications and their defiance of technology’s limits. Remember that promotional advertisement handed to you about the big concert coming next month?

Advertising 87

Advertising Content Template Technology 87

Startup Professionals Musings

MAY 2, 2010

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Innovative marketing starts with customer insights culled from painstaking research into who your customers are, and how they use digital media. Want control?

Marketing 55

Marketing Startup Demand Customer 55

socalTECH

NOVEMBER 6, 2008

This morning, Los Angeles-based Mogreet (www.mogreet.com) announced it had raised a Series B funding round for the firm's mobile greeting services. We caught up with James to hear more about the company, how he managed to get funding even in this economy, and his view on the mobile market. We've also seen lots of consumer traction.

Mogreet 133

Mogreet Paramount Entertainment Mobile 133

Both Sides of the Table

APRIL 15, 2010

I think the best solution for the social networking era is “in-stream&# advertising. Stitcher - San Francisco-based service that lets users customize talk radio programming on their mobile devices. It offers Internet radio targeted advertising and is growing really well. But I made it for a reason. billion pre-money.

Venture Capital 271

Venture Capital Capital Google Platform 271

Tech Zulu Event

SEPTEMBER 19, 2012

We are the ‘Netflix’ of Africa – with iROKOtv we stream Nollywood (Nigerian Hollywood) movies online, so they are accessible to anyone with an Internet line, anywhere in the world. However, I can tell you that until recently, our business model was based purely on advertising and yes, it was profitable. How does it work?

Netflix 82

Netflix Marketing Technical Review Content 82

Both Sides of the Table

SEPTEMBER 19, 2017

(Hint: 60 million US Latinos driving US growth engine) I am beyond excited to announce the Herb Scannell has agreed to move from NYC to Los Angeles to take on the role of CEO at mitú, the fast growing Latino digital media company, serving more than 100 million monthly unique viewers. Advertisers, wake the f**k up. Yes, with a “B.”

Media 269

Media Content Course Technical Review 269

SoCal Delicious

SEPTEMBER 19, 2012

If a person from outside Los Angeles is a fan of the city, dig a little and you’ll probably find that they like it for the celebrities, Hollywood not LA. Richard Rosenblatt – Demand Media. Most recently, Rosenblatt cofounded Demand Media, launching in 2006 with $120 million in equity and the acquisition of eHow.com.

Technical Review 75

Technical Review Entrepreneur Riot Games Southern California 75

Tech Zulu Event

MARCH 25, 2014

James Citron – Outspoken , pioneering the combination of mobile messaging and advertisements. Q Manning – Rocksauce Studios , mobile ap designers and developers. Grant Delgatty – URB-E , the world’s smallest foldable electric vehicle. Mike Norman – WeFunder , bringing crowd investing to the world.

Entertainment 99

Entertainment Google Entrepreneur Course 99

Both Sides of the Table

FEBRUARY 15, 2011

My daily coffee meetings are not surrounded by the Hollywood elite with discussions of scripts, scenes and casting. In my LA I often see computer screens open with entrepreneurs talking about digital media. In New York you have access to fashion, media, art and of course, financial services. And of course you have Hollywood.

Venture Capital 313

Venture Capital Southern California Google Startup 313

SoCal Delicious

OCTOBER 8, 2012

There is a feeling that techies are the new celebrities," says Eric Kuhn, an agent who heads the social-media department at United Talent Agency. When I arrived in Hollywood, everybody had written a screenplay," he says. In the end, he sold an $8 million home in the Hollywood Hills to the entrepreneur. View Interactive.

Los Angeles 44

Los Angeles Software Review Technical Review Journal 44

Both Sides of the Table

OCTOBER 19, 2010

Dana Settle & I are hosting a dinner tonight (10/20/10) with some of the biggest companies in entertainment to talk about the future of television, film & digital media. But I do know that it will form a huge basis of the future of the Internet, how we consume media, how we communicate with friends, how we play games and how we shop.

Content 386

Content Google Media Hulu 386