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Hulu: Six Million Hulu Plus Users, New In-Stream Purchasing

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Los Angeles-based streaming television provider Hulu said today that its Hulu Plus subscription service has just passed six million subscribers, which it credited to both exclusive access to broadcast and cable shows, as well as its own original content effort, Hulu Originals. READ MORE>>.

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Why Hulu is the OPEC of Online Video

Both Sides of the Table

The formation of Hulu was defensive – designed to stop another YouTube or Napster from emerging and causing disruption to the TV industry. Once this new service became popular then the media companies could control the rules of distribution & advertising. So it is quite lofty to compare hulu with OPEC.

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FIM, Break Rank In Top Video Properties, Hulu Tops Video Ads

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Fox Interactive Media and Break Media both ranked highly in comScore's August 2010 list of top U.S. According to the latest numbers, Fox Interactive Media had 43.1M minutes watched per viewer, and Break Media had 42.4M According to the latest numbers, Fox Interactive Media had 43.1M total unique viewers, and 153.9M

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Ross Levinsohn Joins SteelHouse's Board

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Los Angeles-based advertising software developer SteelHouse announced on Thursday that it has named Ross Levinsohn, the former CEO of Yahoo!, Levinsohn, who is a well known advisor and investor in the digital media and technology market, has previously served as CEO of Yahoo!, Fox Interactive Media, and Guggenheim Digital Media.

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The Power of Torso TV (Why Media is Racing to the Middle)

Both Sides of the Table

It was especially influential in my mind in thinking about media. At the simplest level you can think about markets in terms of the number of times media is consumed and/or purchased by people plotted against the total number of content of that media type that is available. Why is that? That was the only way.

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HitFix Launches Video Channel

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Los Angeles-based entertainment news provider HitFix has launched a new video channel, which will feature both content, news, and advertising, the company said this morning. HitFix said its new HitFix Video channel delivers both original content and highly targeted advertisements, delivering 90 million monthly video streams.

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Fandango To Debut Super Bowl Ad

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Fandango said that the SuperBowl advertisment will feature a tag which links viewers to its mobile apps. Fandango said the push will include both the Super Bowl advertising spot, social media outreach on Facebook and Twitter, as well as promotion across its site and apps. READ MORE>>.

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