Advertising Magazine Marketing Writing 
Berkonomics
NOVEMBER 9, 2017
How many of us throw away marketing dollars because our paid efforts reach an audience that is much larger than the target or niche audience we need to reach? Whether it be for publications, social marketing, or even those once-necessary postal mailers, we have tools now that were not available just a few years ago. This is easy.
socalTECH
JANUARY 8, 2020
We have published 74 different magazine titles over the last 30 years. We've obviously pivoted into what I think is today's most exciting media market, which is the podcast world, which is growing at a nice 40 percent annual pace. For an advertiser, you have to look at whether or not the message is even available to the audience.
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Both Sides of the Table
DECEMBER 15, 2012
It is stunning to think about the blind spots that market leaders can develop. For years Palm had such a significant lead in the PDA market it seemed inconceivable that they would be replaced. I remember when I first saw one advertised in a magazine when I was on a flight from England to the US. I still don’t.
InfoChachkie
JUNE 11, 2012
HIGHEST DEGREE OBTAINED BY AMERICA'S 400 RICHEST PEOPLE Source: Forbes Magazine, Jan 2012. Bill Gates – “The best way to prepare [to be a programmer] is to write programs, and to study great programs that other people have written. No one ever accused Mr. Gates of being a master programmer.
socalTECH
JUNE 8, 2011
In the meantime, Groupon came along, and our media customers started to lose advertising. We learned that Groupon was taking their advertisers. That one client, plus a need in the market really drove the product. We also mail checks to the advertisers every day, to make sure people get paid.
Tech Zulu Event
NOVEMBER 18, 2011
That is, of course, as long as what you are selling is the absolute best in your market.) Maybe you sit and read Inc magazine for a while in the outside patio enjoying the sunny weather before you have to lock yourself in your white walled box chained to the computer working into the late night hours. Pay Per Click advertising.
Tech Zulu Event
OCTOBER 31, 2011
Peter Shankman – PR Week Magazine has described Peter as “redefining the art of networking”, and Investor’s Business Daily has called him “crazy, but effective”. Jim Farley is Ford Motor Company’s group vice president, global marketing, sales and service. Make sure to tune in for all the live action. Thanks to our Sponsors!
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