socalTECH

JUNE 10, 2010

Irvine-based Autobytel , which operates an online automotive site providing consumer leads to auto dealers, announced yesterday that it has named Jim Helberg as its new Executive Vice President, Product, Marketing, and Analytics. Tags: autobytel executive advertising automotive auto. READ MORE>>.

Advertising 140

Advertising Los Angeles Sites Media 140

Berkonomics

JUNE 30, 2012

We have grown more than a bit weary of most advertising, no matter in what form. How do you reach an audience that pays less attention to advertising then at any time in the past one hundred years? Dave’s book: Positioning. And some number of readers will identify directly with the problem as their own, and be moved to act.

Case Study 212

Case Study Study Social Network Advertising 212

Berkonomics

FEBRUARY 13, 2014

Since in most cases, there was no revenue in many of these companies, all trying to gain market share at any cost, we had to invent the metric to use. Revenue models became more important a measure than traffic, although market share was and still is an over-weighted part of the value of any Internet-based entity. What is the answer?

Metrics 207

Metrics Sites Advertising Web 207

InfoChachkie

FEBRUARY 10, 2014

In contrast, companies that are rapidly growing often rebrand in order to more accurately reflect the expanded scope of their target market and product set. Unfortunately, the market was as excited by the new devices as they were about the company''s revised name. percent of the domestic market in 2006 but watched that slip to 8.4

Technical Support 250

Technical Support Marketing Advertising SaaS 250

Both Sides of the Table

AUGUST 21, 2011

While the media industry is driven by a combination of subscriptions and advertising – it’s clear that the latter plays a unique role in media. Of the $300 billion spent annually on advertising, 90% of it ($270bn) is still offline and not measurable. (1). That strikes me as an attractive market for disruption over time.

Mobile 329

Mobile Advertising Media Marketing 329

socalTECH

MAY 5, 2010

Hollywood-based BUZZMEDIA , the parent company of Buzznet, Celebuzz, Stereogum, and a network of other sites, is in the midst of expansion, saying this week that it has hired on four new additions to the firm's advertising team. McDonagh joins from Prevention Magazine at Rodale, and has also worked at Yahoo!

Buzznet 145

Buzznet Sales Anthem Redpoint 145

socalTECH

AUGUST 13, 2009

500 listing was that Woodland Hills-based ReachLocal , a venture backed provider of local online marketing services, hit $147M in revenues in 2008, up significantly from $4.4M magazine ranked the firm as the 39th fastest-growing private company in America. Tags: reachlocal inc500 revenue search engine advertising. READ MORE>>.

ReachLocal 133

ReachLocal Woodland Hills Advertising Funding 133

Both Sides of the Table

OCTOBER 10, 2011

Each with its own head, its own financial reporting and its own content strategy, pricing strategy and marketing strategy. Netflix needs to borrow the marketing prowess of Salesforce.com. But they sure need somebody at the top handling their marketing and PR better. Because poorly run marketing can negatively affect a company.

Netflix 287

Netflix Customer Custom Pricing 287

socalTECH

FEBRUARY 1, 2011

As you're probably familiar with, in the business to business marketing space, print has been the dominant way that vendors communicate with their potential audience. That will primarily be focused on ad sponsorships, and selling advertising via lead generation, CPC, white papers, and so on, to generate revenue. Robert Flynn: Yes.

Startup 162

Startup Content Advertising Sites 162

Both Sides of the Table

DECEMBER 15, 2012

It is stunning to think about the blind spots that market leaders can develop. For years Palm had such a significant lead in the PDA market it seemed inconceivable that they would be replaced. I remember when I first saw one advertised in a magazine when I was on a flight from England to the US. Yes, I know Apple did it.

Email 386

Email Startup Marketing Competition 386

socalTECH

JUNE 8, 2011

In the meantime, Groupon came along, and our media customers started to lose advertising. We learned that Groupon was taking their advertisers. That one client, plus a need in the market really drove the product. We also mail checks to the advertisers every day, to make sure people get paid.

Platform 263

Platform Training Software Review Advertising 263

Tech Zulu Event

NOVEMBER 18, 2011

That is, of course, as long as what you are selling is the absolute best in your market.) Maybe you sit and read Inc magazine for a while in the outside patio enjoying the sunny weather before you have to lock yourself in your white walled box chained to the computer working into the late night hours. Pay Per Click advertising.

Customer 85

Customer Custom Marketing SEO 85

Tech Coast Venture Network

AUGUST 11, 2015

Coverage in important publications or on TV can ensure your organization stands out from the competition as a clear market leader. When people read a story about your company in a newspaper or magazine, they are much more likely to have a favorable opinion than if you are the only voice touting your excellence.

Organization 100

Organization Social Media Competition News 100

Tech Coast Venture Network

AUGUST 11, 2015

Coverage in important publications or on TV can ensure your organization stands out from the competition as a clear market leader. When people read a story about your company in a newspaper or magazine, they are much more likely to have a favorable opinion than if you are the only voice touting your excellence.

Organization 100

Organization Social Media Competition News 100

TechCrunch LA

APRIL 23, 2018

That at least gets sponsors and advertisers out of the potentially messy situations that can come from working with spokespeople whose actions can’t be controlled by software — or an ingenious marketing team. i am deeply invested in the drama surrounding lil miquela and now you all have to be too.

Social Media 254

Social Media Los Angeles Media Geni 254

Tech Zulu Event

FEBRUARY 18, 2013

The Internet thus far has been monetized by display, video, and in-text advertising — but the one place every user’s eye focuses on first are photos. Tanz has been featured in Entrepreneur Magazine “Young Millionaires of 2011 Special Report.” Photos…the final frontier. from Carnegie Mellon University. He decided to pivot.

Advertising 98

Advertising Santa Monica Startup Content 98

Berkonomics

JULY 19, 2011

In the early eighties, IBM helped the PC become a tool of the office, and the product crossed over from use by early adopters to the mass market. Many other PC vendors flooded the market, including an uncounted number of “white box” manufacturers who created systems out of components imported from Asia. Email readers, continue here.]

Pricing 184

Pricing Networking IBM IBM 184

Tech Zulu Event

OCTOBER 31, 2011

Peter Shankman – PR Week Magazine has described Peter as “redefining the art of networking”, and Investor’s Business Daily has called him “crazy, but effective”. Jim Farley is Ford Motor Company’s group vice president, global marketing, sales and service. Make sure to tune in for all the live action.

Los Angeles 75

Los Angeles Angel Social Media Media 75

InfoChachkie

JUNE 11, 2012

HIGHEST DEGREE OBTAINED BY AMERICA'S 400 RICHEST PEOPLE Source: Forbes Magazine, Jan 2012. Richard dropped out of school at the age of 16 to begin publishing a magazine targeted to young people, called Student. Richard leveraged the fact that record companies were Student’s biggest advertisers to subsequently launch a record store.

Tips 279

Tips Startup Education Entrepreneur 279

socalTECH

JUNE 23, 2011

One trend in the Southern California high tech startup market has been an increasing number of startups--and executives--who have been looking to combine their interests in business with their enthusiasm for giving back through nonprofits and causes. That's on the cause marketing side of things. You need a third profile.

Causecast 222

Causecast Startup Content Education 222

socalTECH

JUNE 5, 2012

Right now, we have this incredible power publishing tool, which allows girls to publish their own stylebooks and digital magazines. I started with a men's apparel brand doing marketing, creative, and branding, and worked on everything from production to design and manufacturing.

Startup 182

Startup Commerce Design Media 182

Startup Professionals Musings

FEBRUARY 8, 2015

magazine , acquiring a new customer costs about five to nine times more than it does to sell to an existing one, and on average, current customers spend 67 percent more than new ones. Marketing-driven customer acquisition. Traditional marketing efforts (advertising and promotions) are still important. According to Inc.

Customer 100

Customer Custom Satisfaction Social Media 100

socalTECH

JULY 6, 2009

Sean was the first guy to do it, and brough tit to market by publishing that information to paying users via phone systems. Before that, what had existed before as weather information was primarily for the government, deep water ship routing, and was used for the fairly well-developed market for what happens in the middle of the ocean.

Web 140

Web Content Mobile Sites 140

socalTECH

DECEMBER 9, 2008

Los Angeles is rapidly gaining a reputation as being the center of the Internet advertising world, for good reason, with a large number of online advertising firms located within and around Los Angeles. One of those firms is Hydra (www.hydranetwork.com), which is a cost-per-action affiliate advertising network.

Advertising 100

Advertising Beverly Hills Networking Customer 100

socalTECH

DECEMBER 9, 2008

Los Angeles is rapidly gaining a reputation as being the center of the Internet advertising world, for good reason, with a large number of online advertising firms located within and around Los Angeles. One of those firms is Hydra (www.hydranetwork.com), which is a cost-per-action affiliate advertising network.

Advertising 100

Advertising Beverly Hills Networking Customer 100

Startup Professionals Musings

OCTOBER 11, 2013

magazine , acquiring a new customer costs about five to nine times more than it does to sell to an existing one, and on average, current customers spend 67% more than new ones. Marketing-driven customer acquisition. Traditional marketing efforts (advertising and promotions) are still important. According to Inc.

Customer 97

Customer Custom Satisfaction Social Media 97

Tech Zulu Event

OCTOBER 31, 2011

Peter Shankman – PR Week Magazine has described Peter as “redefining the art of networking”, and Investor’s Business Daily has called him “crazy, but effective”. Jim Farley is Ford Motor Company’s group vice president, global marketing, sales and service. Make sure to tune in for all the live action.

Los Angeles 49

Los Angeles Angel Social Media Media 49

Both Sides of the Table

MARCH 30, 2010

It isn’t written by them or any marketing department – so please take it for what it is. We know that in early April Apple will deliver the iPad, which with a larger format may have an impact on the consumption of newspapers, magazines and videos. I don’t intend either, Burstly has respectable and strong competition.

Mobile 282

Mobile Invest Company Companies 282

Startup Professionals Musings

JANUARY 12, 2013

For startup new product development, this is a strategy used for fast and quantitative market testing of a product or product feature, popularized first by Eric Ries for web applications. Osmosis marketing. Osmosis marketing is the hot new term for word-of-mouth advertising. Minimum Viable Product (MVP). Gamification.

Entrepreneur 109

Entrepreneur Startup Web Equity 109

socalTECH

APRIL 14, 2010

I started looking to sell ModernMom and do something strategic a few years ago when I saw that there was a shift in the mom space, where advertisers and brand partners were moving from targeting mass numbers of people, towards niche sites. That's where the initial idea came for Gloss Network. Lolita Carrico: I think so.

Networking 230

Networking Social Media Startup Search Engine Optimization 230

Startup Professionals Musings

MAY 29, 2012

You can innovate in technology, markets, and customers, but inventing a new business model is a bad bet. This is the most often attempted and failed business model today on the Internet – all the services are free, and you make money off the online advertising. Try something like, “the product costs $X, and we sell it for $Y.”

Startup 95

Startup Customer Custom Summary 95

socalTECH

MARCH 22, 2011

has had a fairly significant connection to the market here, and is among the more prominent investment banks in the area. While other partners focused more on firm-wide marketing, I was basically the deal guy who had worked at a large investment bank previously and brought my premium bulge bracket experience to the table.

Southern California 100

Southern California Invest Media Content 100

Startup Professionals Musings

FEBRUARY 28, 2011

You can innovate in technology, markets, and customers, but inventing a new business model is a bad bet. This is the most often attempted and failed business model today on the Internet – all the services are free, and you make money off the online advertising. Try something like, “the product costs $X, and we sell it for $Y.”

Ideas 92

Ideas Startup Customer Custom 92

socalTECH

NOVEMBER 19, 2018

As you know, publishers are also going through disruption, magazines are going to digital as well as video, and were helping publishers to go and capitalize on the video side of publishing. The other thing we do, is were very transparent about sharing data with them, like user data and advertising data. Number six are publishers.

Content 113

Content Startup Mobile Platform 113

socalTECH

OCTOBER 30, 2008

That target market is huge, and includes sites like YouTube, you also have Revision3, and other sites doing short videos. There are also others who are doing advertisements with short video. We're picking up 30 to 40 writers a day, with a budget of zero marketing dollars. Eventually, what we will do is provide a filter.

Content 138

Content Writing Software Review Hollywood 138

Tech Zulu Event

JULY 16, 2012

CallFire serves clients in a diverse array of industries, from automotive, education and entertainment, to finance, healthcare, marketing and real estate. CallFire powers voice and text messaging applications that enable businesses, government agencies and grassroots organizations to instantly and affordably communicate with key audiences.

Venture Capital 89

Venture Capital Cloud Computing Class Education 89

socalTECH

JANUARY 2, 2014

It took a while to do market research, but we ended up starting an app for law. As part of that, we started asking professors for recommendations on who we could talk to, and we found out they only knew one person, or told us to check out a magazine, or Google this and that. We''re a free service for clients, and don''t charge them.

Help 240

Help Startup CTO Hire Pricing 240