Advertising Marketing Outsource Outsource Development 
InfoChachkie
APRIL 20, 2015
This is the approach many startups take when they communicate their story to the market. Rather than directly explaining their value proposition with all the passion and heartfelt stridency that only an entrepreneur can deliver, they outsource this communication to a Public Relations (PR) firm. Sound crazy? Thought not.
Frank Addante
MAY 12, 2007
► February (1) Building and Developing an A++ Team ► 2008 (14) ► December (1) Develop a Culture Roadmap ► November (2) Green Week - Save the Environment and Your Cash Creating a Culture of Innovation: Cultural Values. Outsourcing ► April (1) GoogleClick - Who owns your cash register? Startup 3.0:
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socalTECH
APRIL 30, 2018
For this morning's interview, we caught up with Elizabeth Cholawsky , the new CEO of Santa Barbara-based HG Data (www.hgdata.com), which develops software which helps marketers and salespeople understand the "technology stack" of their potential customers and prospects. So, I cam on board. What were you doing before this?
socalTECH
NOVEMBER 21, 2014
At the time, when we were an agency, it was quite a crowded market. We started looking to see if we could use technology disrupt the agency business, for companies serving the performance marketing area, the cost-per-sale area. That part of the market is primarily driven by companies in what is referred to as lead generation.
socalTECH
SEPTEMBER 24, 2015
Chris Tragos: Typically, with an advertising RFP, a campaign will come pre-loaded with a standard ad spot and creative. At Spin Media, we tried to do that ourselves, but that really sucked up product and development resources, who really should have been working on building the user experience, rather than ads.
socalTECH
MARCH 15, 2013
Nils Forsblom: TenFarms is a mobile app developer. PhotoPoll is our first app to push live, and now we're working on our second app, AdTile, which is a mobile advertising solution for applications and mobile software. The more and more we looked into the idea, we saw there was a huge market for retailers. What happened there?
socalTECH
APRIL 21, 2017
Georg Richter: For the five years before I started the company in January of 2016, I was at Guthy Renker, which is one of the largest and biggest direct marketing companies in the world. It was a logical system to start offering up cloud-based systems like those we had developed. So, we build that and started offering it to the market.
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