Startup Professionals Musings

OCTOBER 29, 2018

Customer conversations are easy today, through responding to customers on social media, web live chats, and interactive applications on mobile devices. Yet, throughout the decades, common advertising copy has been a description of product features and benefits, with a nod to what it will do to enrich the customer’s life.

Marketing 91

Marketing Examples Startup Custom 91

socalTECH

OCTOBER 29, 2012

My background is that I was at IAC, focused on advertising solutions and advertising engagement. Before, no one was teaching you how to look at comedic content, how to study it, and how to replicate it. It looks like you're using a mobile-first approach to getting your technology out there?

Content 230

Content News Startup Research 230

InfoChachkie

JULY 14, 2011

Value Prop Twitter Style : “Ringrevenue’s call performance marketing platform enables ad networks, agencies, advertisers & publishers to generate more inbound sales calls.”. At RingRevenue we’ve created a call performance marketing platform that at its core is all about getting more high-value calls to advertisers who want them.

Marketing 209

Marketing Advertising Paid Search Startup 209

Tech Zulu Event

DECEMBER 23, 2013

In-picture advertisements? ” Online advertising is changing. He explains with online marketing in general, there’s the huge shift into native advertising (inputting marketing messaging in line with content users are actively engaging with) – Largely due to a shift away from traditional in banner advertising.

Technical Review 76

Technical Review Advertising Google Screening 76

Tech Zulu Event

AUGUST 15, 2011

and most recently Myspace, where he ran an online marketing team focused on SEO, social media, and paid traffic acquisition. Matt will speak about social media analytics and ROI, and how conversation is not enough without conversion. Krishna will speak about the future of mobile advertising, and how to maximize its potential.

SEO 85

SEO CTO Coach Conference Social Media 85

Startup Professionals Musings

AUGUST 2, 2012

These days, I’m hearing more and more that Location-Based Services (LBS) are entering the mainstream for mobile users, but I’m not sure why. So far, it’s been just another mobile phone app that tells people where their friends are ( Foursquare and Facebook Glancee ). Sponsorships and advertising. Incentives or rewards.

Services 82

Services Competition Mobile Entertainment 82

socalTECH

DECEMBER 1, 2009

Toyota, Pizza Hut, NBA, Fandango, and More Share Their Success Stories with Mobile and Social Apps. The event will dive deeply into the challenges and success stories of the explosive mobile and social app market. Nowhere else can you find the top app experts converging with the biggest names in advertising and marketing.

Fandango 124

Fandango CarsDirect Case Study Santa Monica 124

Both Sides of the Table

JANUARY 12, 2014

The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. What about mobile? I’m sure many of you know the techniques that mobile app companies use to get onto the iOS top chart list. So What is This Underbelly of Which You Speak?

Marketing 379

Marketing Startup SEM SEO 379

socalTECH

JULY 20, 2011

The driving force for me was the gap in the market which I saw, a disruption in media consumption patterns. Basically, that disruption is 18-34 year olds have changed how they consume media. However, 18-34 year olds have been in high demand by marketers, TV advertisers, and consumer companies as an audience. Everyone knows this.

News 173

News Entertainment Startup Bertelsmann 173

SoCal CTO

JUNE 9, 2010

Now, thanks to social media, you don't have to outspend. Facebook is about to try to dominate display ads the way Google dominates text ads - Chris Dixon , May 15, 2010 It is customary to divide online advertising into two categories: direct response and brand advertising. You could just outspend. It is to out friend.

Startup 248

Startup Venture Capital Conference Social Media 248

Tech Zulu Event

AUGUST 13, 2010

SXSWi is five days of presentations and panel discussions from some of the biggest thought leaders in Interactive digital media space. Bootstrapping Marketing Strategy, social media marketing, web applications. . Entrepreneurism / Monetization Advertising, ecommerce, monetization. . jim spencer, media convergence group.

Guide 69

Guide Startup Venture Capital Entrepreneur 69