socalTECH

OCTOBER 29, 2012

My background is that I was at IAC, focused on advertising solutions and advertising engagement. Before, no one was teaching you how to look at comedic content, how to study it, and how to replicate it. It looks like you're using a mobile-first approach to getting your technology out there?

Content 230

Content News Startup Research 230

Tech Zulu Event

DECEMBER 23, 2013

In-picture advertisements? ” Online advertising is changing. He explains with online marketing in general, there’s the huge shift into native advertising (inputting marketing messaging in line with content users are actively engaging with) – Largely due to a shift away from traditional in banner advertising.

Technical Review 76

Technical Review Advertising Google Screening 76

Startup Professionals Musings

AUGUST 2, 2012

These days, I’m hearing more and more that Location-Based Services (LBS) are entering the mainstream for mobile users, but I’m not sure why. So far, it’s been just another mobile phone app that tells people where their friends are ( Foursquare and Facebook Glancee ). Sponsorships and advertising. Incentives or rewards.

Services 82

Services Competition Mobile Entertainment 82

Tech Zulu Event

AUGUST 15, 2011

Garth will speak about successes in partner development, using case studies from his experience at Klout. Krishna drives the advertising and marketing strategy at Mobclix, the only real-time bidding mobile ad exchange, enabling over 35 ad networks to reach targeted inventory across over 15,000 mobile apps.

SEO 85

SEO CTO Coach Conference Social Media 85

socalTECH

DECEMBER 1, 2009

Toyota, Pizza Hut, NBA, Fandango, and More Share Their Success Stories with Mobile and Social Apps. The event will dive deeply into the challenges and success stories of the explosive mobile and social app market. Nowhere else can you find the top app experts converging with the biggest names in advertising and marketing.

Fandango 124

Fandango CarsDirect Case Study Santa Monica 124

socalTECH

MAY 23, 2017

Our interview this morning is with Jonathan Zweig , the CEO of Los Angeles-based AppOnboard (www.apponboard.com), which has created software which allows mobile app developers--and in particular, mobile game developers--to create demos of those games which can be played without having to download and install those apps.

Startup 113

Startup Southern California UCLA Technical Review 113

Both Sides of the Table

JANUARY 12, 2014

The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. What about mobile? I’m sure many of you know the techniques that mobile app companies use to get onto the iOS top chart list. So What is This Underbelly of Which You Speak?

Marketing 379

Marketing Startup SEM SEO 379

Both Sides of the Table

SEPTEMBER 17, 2013

And with mobile you even have the ability to message your users when new content is released which leads to much higher consumptions rates. And ironically many consumer mobile apps are more of hits-driven businesses than video is today. I’m studying TasteMade to form my own views of the future. Technology is Critical.

Company 339

Company Companies Technical Review Content 339

socalTECH

JULY 1, 2014

Bryce Clemmer: We were studying this area, and two things that jumped out at me was data that was showing digital audio platforms were exponentially increasing in terms of usage, and at the same time, digital video platforms, such as YouTube, were also exponentially increasing. How did you start the company? Thanks, and good luck!

Platform 164

Platform Startup Content Sites 164

Tech Zulu Event

APRIL 18, 2016

As much of the world has shifted to mobile, smartphones are an important way to reach consumers. However, this year many brands still won’t deliver a full mobile experience, which is to say that, in 2016, many retailers still won’t have apps. The report notes that in general, the companies that prioritize mobile had modest budgets.

Mobile 40

Mobile Sites Customer Custom 40

socalTECH

DECEMBER 30, 2015

Just this year alone we have studied 3,400 North American enterprise software companies including many in SoCal and dug in deep on over 200 of these companies. Our first investment in the new fund was a $12 million investment in Beverly Hills based MediaPlatform.

Capital 100

Capital Beverly Hills Artificial Inteligence Equity 100

Tech Zulu Event

OCTOBER 22, 2015

” -Gartner study. We’re expanding the use cases for our information and are thrilled to put a stake in the digital advertising and marketing ground.” Who are your most valuable prospects? What do they need from you? How can you convert more of them into profitable customers?”

Oracle 40

Oracle Advertising Marketing Study 40

SoCal CTO

JUNE 9, 2010

Facebook is about to try to dominate display ads the way Google dominates text ads - Chris Dixon , May 15, 2010 It is customary to divide online advertising into two categories: direct response and brand advertising. Through advertising or direct sales, these sites harvest intent. they have purchasing intent ).*.

Startup 248

Startup Venture Capital Conference Social Media 248

socalTECH

JULY 20, 2011

However, 18-34 year olds have been in high demand by marketers, TV advertisers, and consumer companies as an audience. There was an opportunity to capture htose advertiser dollars, and do it by serving up a product that was compelling to both advertisers and consumers. It's a very exciting opportunity.

News 173

News Entertainment Startup Bertelsmann 173

Tech Zulu Event

SEPTEMBER 29, 2014

And these wearables are here to stay, as the International Data Corporation (IDC) reveals a study that 19.2 If you’re worried about your mobile phone running out of battery every time you’re outside, Minkoff has a leather bracelet for you that also functions as a USB cable to charge your mobile phone. Smartwatch Goes Couture.

Design 86

Design Technology Mobile Google 86

Tech Zulu Event

OCTOBER 22, 2011

Today, several months later from our first meeting in Maui, Trip was ready to raise the stakes with their mobile app of Scribd, called Float. For me, in college, ‘Facebook me’ was conjugated in our lexicons as frequently as ‘to study.’ I held back the gulp of ice tea I had just taken in risk of spraying it out with my shocked reaction.

Google 82

Google Platform Startup Study 82

Tech Zulu Event

MAY 2, 2011

For Developers, programmers and technologists seeking the latest and greatest engines and tools for AR; learn from case studies and post mortems delivered by experienced developers from the leading companies in the space.

Software Review 73

Software Review Case Study Startup Technical Review 73

Tech Zulu Event

OCTOBER 22, 2011

Today, several months later from our first meeting in Maui, Trip was ready to raise the stakes with their mobile app of Scribd, called Float. For me, in college, ‘Facebook me’ was conjugated in our lexicons as frequently as ‘to study.’ I held back the gulp of ice tea I had just taken in risk of spraying it out with my shocked reaction.

Google 56

Google Platform Startup Study 56

Tech Zulu Event

AUGUST 13, 2010

Entrepreneurism / Monetization Advertising, ecommerce, monetization. . Entrepreneurism / Monetization Apps, content, mobile. . Web and mobile technology have developed differently in Japan than any other country with hardware, Entrepreneurism / Monetization business, japan, Localization. . Unger, John T. Unger, LLC.

Guide 69

Guide Startup Venture Capital Entrepreneur 69

Startup Professionals Musings

OCTOBER 29, 2018

Customer conversations are easy today, through responding to customers on social media, web live chats, and interactive applications on mobile devices. Yet, throughout the decades, common advertising copy has been a description of product features and benefits, with a nod to what it will do to enrich the customer’s life.

Marketing 91

Marketing Examples Startup Customer 91

Both Sides of the Table

FEBRUARY 12, 2017

Around 2001 Jonah was studying at MIT Media Lab and began running experiments in viral stories in an era before smart phones (2007) and before social networks took off (2004–2007) and before YouTube (2005). I asked Jonah in my interview how he became this viral guru. I asked Jonah about this. “I

Buzzfeed 210

Buzzfeed Media Content News 210