Remove Advertising Remove Mobile Remove Study Remove Web
article thumbnail

Why Online / Offline Mobile Integration is Going to be a Huge Business

Both Sides of the Table

My background was 8 years of telecoms & mobile and 8 years of cloud computing & SaaS – so these two themes were a given. While the media industry is driven by a combination of subscriptions and advertising – it’s clear that the latter plays a unique role in media. I’d take an offer from FourSquare.

Mobile 329
article thumbnail

Facebook’s Biggest Mistake?

InfoChachkie

RingRevenue's unique technology allows online and offline advertisers and publishers to consistently increase revenues from mobile, print, search and email campaigns by tracking the phone calls generated by such ads. So it only makes sense that the Facebook mobile app has been an enormous success. Yeah, right.

Netflix 191
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Digiday Mobile: The Future Of Mobile Media Live

Tech Zulu Event

TechZulu will be streaming Digiday : Mobile live from 8:00am - 5:00pm PST Monday 3/8. Scott will share data and results from both ChaCha and other industry sources that will highlight the compelling opportunity that brand advertisers now have in the mobile arena. Presenter: Scott A. Presenter: Scott A.

Mobile 40
article thumbnail

Decoding The Science Behind The Laughs, With Daniel Altman of Laffster

socalTECH

My background is that I was at IAC, focused on advertising solutions and advertising engagement. From research and working with IAC, was saw that more than fifty percent of the videos online are web humor and comedy. Before, no one was teaching you how to look at comedic content, how to study it, and how to replicate it.

Content 230
article thumbnail

Ophir Tanz | GumGum, Images, Ads and More

Tech Zulu Event

In-picture advertisements? ” Online advertising is changing. He explains with online marketing in general, there’s the huge shift into native advertising (inputting marketing messaging in line with content users are actively engaging with) – Largely due to a shift away from traditional in banner advertising.

article thumbnail

How Vadio Is Putting The Video Into Music, With Bryce Clemmer

socalTECH

Bryce Clemmer: We were studying this area, and two things that jumped out at me was data that was showing digital audio platforms were exponentially increasing in terms of usage, and at the same time, digital video platforms, such as YouTube, were also exponentially increasing. How did you start the company? What were you doing before Vadio?

Platform 164
article thumbnail

Three Myths Retailers Hold About Apps, Debunked

Tech Zulu Event

As much of the world has shifted to mobile, smartphones are an important way to reach consumers. However, this year many brands still won’t deliver a full mobile experience, which is to say that, in 2016, many retailers still won’t have apps. The report notes that in general, the companies that prioritize mobile had modest budgets.

Mobile 40