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The Future of Advertising will be Integrated

Both Sides of the Table

And as Jon Steinberg of Buzzfeed points out, the CTRs for social media banner ads are just 0.08%. And as Jon Steinberg of Buzzfeed points out, the CTRs for social media banner ads are just 0.08%. Yet these seem to be the least effective attributes of banner advertising. I guess from there we had nowhere to go but down.

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News-reading app Flipboard expands local coverage, including coronavirus updates, to 12 more US metros

TechCrunch LA

The feature brought local news, sports, real estate, weather, transportation news and more to 23 cities across the U.S. To offer local news in its app, Flipboard works with area partners, big and small, like The Plain Dealer’s Cleveland.com , the Detroit Free Press and the St. Today, Flipboard is bringing local news to 12 more U.S.

News 156
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Interview with Howard Lindzon, StockTwits

socalTECH

He was also the founder of Wallstrip, which he sold to CBS back in 2007, is an investor in a significant number of web and social media companies. What's the whole story behind StockTwits and how it came about? I remember saying that I just don't get it, even though they had a great story.

Ideas 248
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Is it a Good Idea to Have Ads in Tweets?

Both Sides of the Table

Advertising has driven the majority of Internet innovation. that is an “in-stream advertising&# company currently focused on monetizing Twitter. This has prompted many people to question whether advertising “in stream&# and on Twitter is a good thing or a bad thing. So what do we mean by in-stream advertising?

Ideas 286
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Interview with Jeff Green, The Trade Desk

socalTECH

The firm's CEO and founder, Jeff Green , was a co-founder of AdECN, the Internet advertising exchange acquired in 2007 by Microsoft. What's the story behind the funding? What's the story behind the funding? Jeff Green: To fully understand what we're up to, you need to understand the evolution of online advertising.

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Interview with Sherry Gunther, Masher Media

socalTECH

Last Week, Calabasas-based Masher Media announced it had received a round of angel funding from the Tech Coast Angels to fund its development of MyMiniPeeps (www.myminipeeps.com), a virtual world for children. They're looking for deeper social networking, and more of a gaming element on sites. What's special about your virtual world?

Media 150
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Why Most of Your Assumptions About Phone Calls are Wrong

Both Sides of the Table

If you follow the tech media you would be subject to a lot of narrative biases that are completely off base – and this includes the value of email and phone calls. THE FULL STORY. Social media users are over 60% more likely to check email at least four times a day than those who don’t use social media.

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