socalTECH

AUGUST 31, 2009

Hamet is now helping True Ventures look at investments in Southern California, and we thought it would be worthwhile to talk to him about the firm's new interest here, his role, plus his insights into where the advertising industry is now. Hamet Watt: NextMedium was acquired by the Steelbergs, the founders of several successful ad platforms.

Southern California 164

Southern California Venture Capital Advertising Entrepreneur 164

Tech Zulu Event

JULY 26, 2013

Squabbler, a video engagement platform for web and mobile publishers has launched new features and the next generation of its video engagement platform in a move that will power engagement for sports, entertainment and news publishers a like. The firm’s latest launch places management of the platform into the hands of publishers.

Metrics 79

Metrics Platform Content Web 79

Startup Professionals Musings

MARCH 8, 2017

Most social media outlets don’t require a subscription charge, but they certainly require an investment to be hard hitting – in people, in technology, your reputation, and your time. Spend your time and money on other platforms. Pick the right platform for your business. Assess social media relevance to your product or service.

Social Media 58

Social Media Media Platform Tool 58

Startup Professionals Musings

APRIL 9, 2017

Most social media outlets don’t require a subscription charge, but they certainly always require an investment, sometimes large, in people, in technology, your reputation, and your time. Spend your time and money on other platforms. Pick the right platform for your business. Attracting key stakeholders requires sensitivity.

Social Media 66

Social Media Media Tips Platform 66

Startup Professionals Musings

AUGUST 22, 2012

Most social media outlets don’t require a subscription charge, but they certainly require an investment – in people, in technology, your reputation, and your time. Spend your time and money on other platforms. Pick the right platform for your business. Return-On-Investment metrics are not new, but the tools are different.

Social Media 95

Social Media Media Startup Platform 95

Both Sides of the Table

JULY 1, 2010

And finally, Scott demonstrated his internal management tool for managing the metrics of his business. A social analytics platform for Facebook app developers and publishers that provides detailed demographic and engagement data. Danish VOIP technology company founded in 2006 by entrepreneur Tanveer Sharif. It’s awesome.

Zag 248

Zag Truecar Venture Capital CarsDirect 248

Frank Addante

MAY 18, 2016

The launch of technologies like Facebook’s Oculus Rift, and Microsoft’s Hololens have provided startlingly realistic immersive experiences that are just the tip of the iceberg. With the platforms for storytelling rapidly increasing in VR, AR, and more apps and social media tools at our disposal, technology is now taking a front seat.

Company 40

Company Companies Advertising Startup 40

Frank Addante

MAY 18, 2016

The launch of technologies like Facebook’s Oculus Rift , and Microsoft’s Hololens have provided startlingly realistic immersive experiences that are just the tip of the iceberg. With the platforms for storytelling rapidly increasing in VR, AR, and more apps and social media tools at our disposal, technology is now taking a front seat.

Company 40

Company Companies Advertising Startup 40

socalTECH

JANUARY 14, 2011

We have a very sophisticated, analytics and software platform that over half the Fortune 50 are now using, to help guide how they invest in marketing and sales activities and investments. Jovian's platform allows us to process and analyze campaigns in-flight, and also provide in-flight course corrections for marketers.

Social Media 235

Social Media Demand Activity Marketing 235

Startup Professionals Musings

JUNE 18, 2011

Most social media outlets don’t require a subscription charge, but they certainly require an investment – in people, in technology, your reputation, and your time. Spend your time and money on other platforms. Pick the right platform for your business. Your Twitter YouTube messages better match your print advertising message.

Social Media 93

Social Media Media Entrepreneur Platform 93

socalTECH

SEPTEMBER 23, 2008

As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. Ian Swanson: Sometrics is a social analytics and advertising company. The firm has also received investments from Greycroft Partners and AT&T.

Social Media 113

Social Media Advertising Social Network Userplane 113

socalTECH

JANUARY 30, 2017

Whether that's Facebook Messenger, SMS, LinkedIn, or any other messaging platform, it all adds us, to more messaging than on social networks. However, all those mobile messaging platforms that do exist, they exist to let user A communicate with user B, where they already know each other.

Startup 100

Startup Social Network Southern California Mobile 100

socalTECH

SEPTEMBER 23, 2008

As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. Ian Swanson: Sometrics is a social analytics and advertising company. The firm has also received investments from Greycroft Partners and AT&T.

Social Media 100

Social Media Advertising Social Network Userplane 100

Startup Professionals Musings

AUGUST 13, 2012

In fact, a business plan is needed more by you than investors, as the blueprint for your company, team communication, and progress metrics. Terms like “every customer needs this” and “next generation platform” are far too soft, and should be avoided. Financial forecast and metrics. There are two problems with this assertion.

Competition 113

Competition Metrics Startup Invest 113

Tech Zulu Event

APRIL 1, 2015

Eighty percent of these business owners serve as their own webmasters with Facebook as their primary advertising platform. With distributing flyers and buying advertisement spots on TV, the information about the brand is pushed and the relationship is mainly one-way with the company rallying for popularity. Keep options open.

Guide 40

Guide Social Media Content Advertising 40

Startup Professionals Musings

MAY 13, 2011

In fact, a business plan is needed more by you than investors, as the blueprint for your company, team communication, and progress metrics. Terms like “every customer needs this” and “next generation platform” are far too soft, and should be avoided. Financial forecast and metrics. There are two problems with this assertion.

Competition 116

Competition Metrics Startup Sales 116

socalTECH

SEPTEMBER 30, 2009

For us, digital media means consumer Internet, online advertising, mobile, gaming, and most importantly--this is Rick and my background--next generation infrastructure to support consumption of this media. Brian Garrett: It's analytics, it's delivery platforms, it's optimization of technology facilitating compression to delivery of video.

Southern California 153

Southern California Startup Palomar Rustic Canyon 153

SoCal CTO

NOVEMBER 10, 2009

to work on an entertainment-related technology project and have stayed ever since. We are creating a platform that enables users to play instant games and apps directly on the computer desktop. Until recently, the technology had not progressed to the point where users could easily share these activities. Details coming soon!)

Product 150

Product Entrepreneur Social Media Google 150

Startup Professionals Musings

APRIL 22, 2010

In fact, a business plan is needed more by you than investors, as the blueprint for your company, team communication, and progress metrics. Terms like “every customer needs this” and “next generation platform” are far too soft, and should be avoided. Financial forecast and metrics. There are two problems with this assertion.

Invest 74

Invest Tips Competition Metrics 74

Tech Zulu Event

APRIL 14, 2014

Matt Weghorst: Cojoin is a data integration platform. We find that there’s all this really specialized software, software as a service, certain platforms, and different places you can do marketing; all of those have their own sets of data. Is it only a web-platform or will there be a mobile-version?

Startup 85

Startup Southern California Mobile Software 85

Tech Zulu Event

MARCH 25, 2014

Well, thanks to a fantastic partnership with the good people at crowd fun ding platform, Indiegogo , we were able to do just that! Game changing technology here!). Morgan Intrator – Yoursigma, combining technology with classroom learning. Savannah Peterson – Shapeaways , the social platform for 3D printing.

Entertainment 99

Entertainment Google Entrepreneur Course 99