socalTECH

NOVEMBER 30, 2016

Gladys Kong: UberMedia today is an ad and technology solutions company. We take mobile behavior signals, and create actionable insights to power advertising, business intelligence, and measurement. When you look at advertising, some apps are sharing location information and what apps you are in.

Advertising 100

Advertising Mobile Social Media Startup 100

Startup Professionals Musings

JANUARY 15, 2022

Most social media outlets don’t require a subscription charge, but they certainly always require an investment, sometimes large, in people, in technology, your reputation, and your time. Your Twitter and YouTube messages better match your print advertising message. Return-On-Investment metrics are not new, but the tools are different.

Social Media 126

Social Media Media Startup Platform 126

Startup Professionals Musings

SEPTEMBER 22, 2023

It must be understandable, written down, and verifiable, with regular measurements and metrics to make it real, benchmarked against the competition. Leaders have found that keeping everyone on top of changes in technology, competition, and customer demands is critical to success. Make your service deliver process “happy.”

Competition 99

Competition Services Startup Training 99

Startup Professionals Musings

SEPTEMBER 22, 2022

Yet, as a business consultant, I still find many of you business leaders relying primarily on your technology, word-of-mouth , or location to attract necessary customers. Proactively use metrics and customer feedback before a crisis hits, to recognize when a pivot or product adjustment is required. The possibilities are endless.

Marketing 133

Marketing Customer Custom Outsource Development 133

socalTECH

MAY 29, 2012

Ace Metrix , a provider of technology for television advertising analytics, said today that it has raised $8M in a funding round from WPP, Hummer Winblad Venture Partners, Leapfrog Ventures, and Palomar Ventures. The firm's technology is aimed at measuring the effectiveness of television advertising. READ MORE>>.

El Segundo 133

El Segundo Palomar Advertising Los Angeles 133

Startup Professionals Musings

JANUARY 8, 2021

It must be understandable, written down, and verifiable, with regular measurements and metrics to make it real, benchmarked against the competition. Leaders have found that keeping everyone on top of changes in technology, competition, and customer demands is critical to success. Make your service deliver process “happy.”

Startup 154

Startup Training Customer Custom 154

socalTECH

DECEMBER 11, 2017

Our interview this morning is with Scott Cannon , the CEO of BigRentz (www.bigrentz.com), which is creating an online marketplace for big equipment--an industry known notoriously as not adopting new technology. They've been resistant to technology for a long time. Scott tells us how the company--backed by St. So where are you now?

Startup 174

Startup Metrics Customer Custom 174

socalTECH

AUGUST 31, 2009

Hamet is now helping True Ventures look at investments in Southern California, and we thought it would be worthwhile to talk to him about the firm's new interest here, his role, plus his insights into where the advertising industry is now. What's your view on how advertising and the Internet is changing? Hamet Watt: Not really.

Southern California 164

Southern California Venture Capital Advertising Entrepreneur 164

Startup Professionals Musings

OCTOBER 2, 2013

Most social media outlets don’t require a subscription charge, but they certainly require an investment – in people, in technology, your reputation, and your time. Your Twitter and YouTube messages better match your print advertising message. Return-On-Investment metrics are not new, but the tools are different. Marty Zwilling.

Social Media 101

Social Media Media Entrepreneur Metrics 101

Startup Professionals Musings

AUGUST 7, 2020

Even a million users on your social media site won’t pay the bills until you sell some advertising or a premium service. It’s your job as a leader to be the model high performer, quantify the team view with metrics, and expand awareness to the best outside competition and new tools. Attract, train, and reward only the best leaders.

Technical Review 124

Technical Review Layoffs Social Media Metrics 124

Startup Professionals Musings

DECEMBER 30, 2016

Most people have heard of Foursquare for local nightlife and Airbnb for rooms, but other nationally recognized sources for local services are still hard to find, including social media, local news, advertising, and event calendars. I still hear often the dream of a free service to users, supported by advertising, per the Facebook model.

Advertising 63

Advertising Content Social Media Satisfaction 63

Startup Professionals Musings

APRIL 13, 2019

Most social media outlets don’t require a subscription charge, but they certainly always require an investment, sometimes large, in people, in technology, your reputation, and your time. Your Twitter and YouTube messages better match your print advertising message. Return-On-Investment metrics are not new, but the tools are different.

Social Media 79

Social Media Media Invest Platform 79

Tech Zulu Event

JULY 26, 2013

Squabbler’s software as a service (SAAS) platform gives publishers a plug and play technology to drive audience engagement through video and has been garnering a lot of interest from big name publishers like Bravo, the CBC, and Major League Baseball. Watch video metrics, track performance.

Metrics 79

Metrics Platform Content Web 79

socalTECH

JULY 8, 2009

Los Angeles-based Ace Metrix (www.acemetrix.com) launched its software-as-a-service, TV advertising rating service last month, and we spoke with the firm's CEO and co-founder, Steve Goldman, recently to learn more about the firm. Steve Goldman: Ace Metrix is actually the first, on-demand measurement service of TV advertising effectiveness.

Advertising 100

Advertising Palomar Startup Customer 100

Frank Addante

MAY 18, 2016

The launch of technologies like Facebook’s Oculus Rift, and Microsoft’s Hololens have provided startlingly realistic immersive experiences that are just the tip of the iceberg. With the platforms for storytelling rapidly increasing in VR, AR, and more apps and social media tools at our disposal, technology is now taking a front seat.

Company 40

Company Companies Advertising Startup 40

Frank Addante

MAY 18, 2016

The launch of technologies like Facebook’s Oculus Rift , and Microsoft’s Hololens have provided startlingly realistic immersive experiences that are just the tip of the iceberg. With the platforms for storytelling rapidly increasing in VR, AR, and more apps and social media tools at our disposal, technology is now taking a front seat.

Company 40

Company Companies Advertising Startup 40

Startup Professionals Musings

APRIL 9, 2017

Most social media outlets don’t require a subscription charge, but they certainly always require an investment, sometimes large, in people, in technology, your reputation, and your time. Your Twitter and YouTube messages better match your print advertising message. Return-On-Investment metrics are not new, but the tools are different.

Social Media 66

Social Media Media Tips Platform 66

SoCal CTO

JUNE 9, 2010

Draw Your Ideas - A VC : Venture Capital and Technology , May 16, 2010 I saw Jack Dorsey give this talk at The 99% Conference last month. Through advertising or direct sales, these sites harvest intent. it’s about measuring online influence and I’m big on metrics as a key element of business planning; 2.) Tesla is not.

Startup 248

Startup Venture Capital Conference Social Media 248

socalTECH

SEPTEMBER 23, 2008

As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. Ian Swanson: Sometrics is a social analytics and advertising company. The firm has also received investments from Greycroft Partners and AT&T.

Social Media 113

Social Media Advertising Social Network Userplane 113

Startup Professionals Musings

JANUARY 25, 2016

According to many observers , we can thank or blame technology for these higher expectations, providing information at the speed of light, leading everyone to expect more. Some entrepreneurs are so focused on their technology, they assume their customers think the same way. Every job on your team drives your customer experience.

Customer 55

Customer Custom Startup Coach 55

Tech Zulu Event

JANUARY 22, 2016

Costs for advertising on Facebook are increasing, due to high demand, and their profits continue to soar. If your competitor is spending more on social network advertising, so should you. Social networking continues to be a superior force in marketing, especially Facebook. According to emarketer.com , Facebook earns 65.5 That was $15.5

Marketing 40

Marketing Social Media Social Network Technical Review 40

socalTECH

SEPTEMBER 23, 2008

As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. Ian Swanson: Sometrics is a social analytics and advertising company. The firm has also received investments from Greycroft Partners and AT&T.

Social Media 100

Social Media Advertising Social Network Userplane 100

Startup Professionals Musings

MARCH 8, 2017

Most social media outlets don’t require a subscription charge, but they certainly require an investment to be hard hitting – in people, in technology, your reputation, and your time. For example, if your world is printers, your blogging messages better match your print advertising message. Find the right tools to analyze the ROI.

Social Media 58

Social Media Media Platform Tool 58

Both Sides of the Table

JULY 1, 2010

And finally, Scott demonstrated his internal management tool for managing the metrics of his business. Danish VOIP technology company founded in 2006 by entrepreneur Tanveer Sharif. A demand side advertising platform which allows advertisers to bid on individual ad impressions in real time, based on the site and who would see it.

Zag 248

Zag Truecar Venture Capital CarsDirect 248

socalTECH

JANUARY 14, 2011

It's my belief that many marketers still measure in layers -- they might look at how direct mail, or search, or display, or TV, or brand advertising, or their sales force performs, in a certain swim lane. Advertisers are known for their creative focus, not focus on analytics. READ MORE>>.

Social Media 235

Social Media Demand Activity Marketing 235

Startup Professionals Musings

AUGUST 22, 2012

Most social media outlets don’t require a subscription charge, but they certainly require an investment – in people, in technology, your reputation, and your time. Your Twitter and YouTube messages better match your print advertising message. Return-On-Investment metrics are not new, but the tools are different.

Social Media 95

Social Media Media Startup Platform 95

Startup Professionals Musings

AUGUST 13, 2012

In fact, a business plan is needed more by you than investors, as the blueprint for your company, team communication, and progress metrics. Many entrepreneurs scare away potential investors by claiming that their technology represents “truly disruptive technology.” Financial forecast and metrics.

Competition 113

Competition Metrics Startup Invest 113

Startup Professionals Musings

JUNE 21, 2013

It must be understandable, written down, and verifiable, with regular measurements and metrics to make it real, benchmarked against the competition. Leaders have found that keeping everyone on top of changes in technology, competition, and customer demands is critical to success. Make your service deliver process “happy.”

Customer 92

Customer Custom Startup Services 92

Both Sides of the Table

NOVEMBER 14, 2017

We weren’t in enough cities to do national advertising campaigns yet we weren’t centralized enough to benefit off of our central marketing traction. So it makes me laugh to this day when I talk with a journalist or potential investor in the company and they ask flippantly, “How is MakeSpace a technology company?”

Startup 286

Startup Technical Review Customer Custom 286

Tech Zulu Event

OCTOBER 19, 2012

Advertising on Facebook before the launch of show, in the middle and during hiatus keeps engagement high, discovery and fandom higher. They all gather different metrics. The television industry gets it, they need Twitter. Facebook’s head of media and entertainment, Kay Madati, knows a thing or two about television.

Conference 78

Conference Beverly Hills Social Media Media 78

Startup Professionals Musings

JUNE 18, 2011

Most social media outlets don’t require a subscription charge, but they certainly require an investment – in people, in technology, your reputation, and your time. Your Twitter YouTube messages better match your print advertising message. Return-On-Investment metrics are not new, but the tools are different.

Social Media 93

Social Media Media Entrepreneur Platform 93

Startup Professionals Musings

MAY 13, 2011

In fact, a business plan is needed more by you than investors, as the blueprint for your company, team communication, and progress metrics. Many entrepreneurs scare away potential investors by claiming that their technology represents “truly disruptive technology.” Financial forecast and metrics.

Competition 116

Competition Metrics Startup Sales 116

Both Sides of the Table

OCTOBER 10, 2011

But creating better visibility for investors of the profitability of each unit and accountability for bosses of each to perform well according to differnet metrics is a good & important idea. They’re the “cost conscious” segment and perhaps overlapping with the “technology laggard” segment. ”).

Netflix 287

Netflix Customer Custom Pricing 287

Tech Zulu Event

APRIL 1, 2015

Eighty percent of these business owners serve as their own webmasters with Facebook as their primary advertising platform. With distributing flyers and buying advertisement spots on TV, the information about the brand is pushed and the relationship is mainly one-way with the company rallying for popularity. Keep options open.

Guide 40

Guide Social Media Content Advertising 40

Tech Zulu Event

FEBRUARY 5, 2014

In a short, densley packed timeline, our panel of industry experts discussed the fine line topics of wearables technology, bitcoin, SaaS, cloud, mobile gaming, and social markets. Babak Razi – Founder of Third Waves Ventures, innovator and supporter of emerging high technologies. Summary of Topics. Big or bust? It’s both.

Startup 95

Startup Google Education Venture Capital 95

Tech Zulu Event

APRIL 23, 2013

Working with professional athletes combined with my natural leadership ability and experience in business development makes me uniquely suited to lead a technology company in the health and fitness industry. Sergey Belyankin is our Chief Technology Officer. Advertising revenue is generated from each site visitor, paid or otherwise.

Social Network 92

Social Network Networking Training Summary 92

socalTECH

JANUARY 15, 2009

We also provide the consumer a slew of tools, that will help them upload their resume and manage their online identity, plus we also have a resume builder function, detailed metrics on exactly who is viewing their resume, and the ability to create and manage multiple versions of their resume. Are those resume public or private?

Startup 140

Startup Yahoo Sites Oversee.net 140