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Building A Dream Team For Mobile Advertising, with Gradient X

socalTECH

If there were such a thing as a "Dream Team" for mobile advertising, you would be hard pressed not to pick the founding team of Los Angeles-based Gradient X (www.gradientx.com), whose founders include Michael Lum (formerly of OpenX), Brian Baumgart (formerly at Adconion), and Julie Mattern (formerly of Rubicon Project).

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Magnite Prices $350M Offering

socalTECH

Los Angeles-based Magnite, the sell-side advertising software developer which was previously known as Rubicon Project, says it has priced an offering of $350M in convertible senior notes. The notes are due in 2026. Magnite offers up a sell-side advertising platform for desktop, mobile, audio, and other platforms.

Pricing 113
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MomentFeed Finds $10M More

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Santa Monica-based MomentFeed , which develops software used by retail brands for optimizing mobile and proximity searches, has raised $10M more in funding, the company said on Thursday. The funding was led by Level Equity, and also included Signia Venture Partners, Draper Nexus, and DFJ Frontier, all prior investors. READ MORE>>.

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Entrepreneurs Are Needed To Make Web Searches Smarter

Startup Professionals Musings

Here is an entry-level benchmark for the new software personal assistants: Simple and intuitive communication. A good assistant know how get things done efficiently, recognizing user hardware and software limitations. Of course, many are still fighting it as well, due to privacy concerns. Technology environment savvy.

Web 152
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I Just Invested in @Burstly, a Mobile Ad Management Company

Both Sides of the Table

Burstly, a Santa Monica based company, provides an open and free ad management platform that helps mobile application developers better monetize their inventory. The first big wave of this change came from the introduction of the iPhone, which was the first well built mobile device for using the web. The world is going mobile.

Mobile 282
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Geodelic Rolls Out Clear Channel App for Android

socalTECH

Santa Monica-based Geodelic , the developer of mobile location information applications headed by Rahul Sonnad, has rolled a new mobile application from Clear Channel. Powered by Geodelic's software, the FLYsmart application includes such airports as LAX, SFO, JFK, Chicago Midway, and other airports. READ MORE>>.

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How Addroid Is Hoping To Solve The Ad Industry's Flash Problem, with Matt Cooper

socalTECH

There's been a huge debate over the future of Adobe's Flash raging over the last month, as both Google and Mozilla disabled Flash due to security holes and other issues. Where do you fit into the mobile ad market? Matt Cooper: What we're really trying to do, is reshape the advertising space.

Hollywood 100