socalTECH

FEBRUARY 3, 2014

Los Angeles-based mobile advertising firm Airpush , and Pasadena-based ad exchange and ad technology provider OpenX said Monday that the two companies are in a partnership to launch a new, private mobile ad exchange. airpush openx mobile exchange advertising android' Financial details of the deal were not disclosed. READ MORE>>.

OpenX 168

OpenX Mobile Advertising Pasadena 168

socalTECH

NOVEMBER 18, 2013

Pasadena-based OpenX said this morning that it has hired four new executives, to help bolster its mobile advertising efforts. exchange network president vice advertising executive openx' Kramer was previously at Celtra; Yu was at Portaura; Buchman at Mojiva; and Price at Geodelic. READ MORE>>.

OpenX 100

OpenX Mobile Advertising Pasadena 100

socalTECH

JUNE 21, 2016

Los Angeles-based advertising technology and ad network operator OpenX is expanding in the Los Angeles area, saying this morning that it has opened up a new, Culver City office. OpenX--which is based in Pasadena--can be a tough commute for those on the west side of Los Angeles, which often is an hour long or more drive in traffic.

Culver City 124

Culver City OpenX Pasadena Los Angeles 124

socalTECH

JUNE 8, 2010

Pasadena-based TweetUp , the Twitter advertising play of Idealab's Bill Gross, said today that it has added news site Topix to its network. TweetUp said the addition of Topix adds potentially 140 million additional monthly pageviews to its network. Financial terms of the deal were not disclosed. READ MORE>>.

Idealab 214

Idealab News Advertising Pasadena 214

socalTECH

MARCH 8, 2011

Pasadena-based OpenX Technologies announced this morning that it has named Raj Chauhan as its General Manager of its Publisher Business. Chauhan comes from the Rubicon Project, and was co-founder of ad networks Banner Brokers and ClickAgents. OpenX is a provider of Internet advertising serving software and related services.

OpenX 153

OpenX Yahoo Pasadena Advertising 153

socalTECH

JULY 14, 2010

Pasadena-based TweetUp , the Twitter advertising firm started by Idealab's Bill Gross, is expanding out its network of sites this morning, saying that it has added four new publishers to its roster. Tags: tweetup twitter advertising search idealab business netvibes dictionary. READ MORE>>.

Idealab 189

Idealab Advertising Pasadena Sites 189

socalTECH

MAY 24, 2010

Micro-messaging service Twitter said this morning that it is banning third-party advertising in its stream, taking direct aim at Los Angeles-based Twitter advertising service Ad.ly. Tags: twitter tweet adly idealab tweetup advertising online. Sean Rad, founder of Ad.ly, had yet to respond to requests for comments on the move.

Idealab 173

Idealab GRP Partners Advertising Pasadena 173

socalTECH

JANUARY 26, 2010

Pasadena-based OpenX , which develops open source, ad serving software, said Tuesday that it has launched a new version of its software. Among updates to the software, the firm said that software now provides better statistics on advertising, more streamlined install and upgrades, and a new wizard for generating advertising tags.

OpenX 100

OpenX Statistics Advertising Pasadena 100

socalTECH

JULY 8, 2011

Pasadena-based OpenX , which develops Internet advertising server software and related services, said this morning that it has made a major, European expansion. According to the firm, it has appointed Vincent Pelillo as Managing Director, Europe, Middle East and Africa.

OpenX 154

OpenX Pasadena Advertising Software 154

socalTECH

JANUARY 24, 2011

Pasadena-based UberMedia , the newly renamed Twitter advertising and application provider, announced today that it has acquired Mixx. Mixx operates an online site which allows users to find social content. Financial terms of the acquisition were not disclosed.

Idealab 187

Idealab Social Media Pasadena Acquisition 187

socalTECH

DECEMBER 15, 2010

Among one of the fastest growing industries--despite what has been a stagnant economy--is Internet advertising, which has continued to grow strongly over the past two years. For today's interview, we spoke with Tim Cadogan , CEO of OpenX, to hear more about the firm's growth on the strength of Internet advertising, and what the firm is up to.

OpenX 242

OpenX Advertising Yahoo Pasadena 242

socalTECH

FEBRUARY 27, 2012

Pasadena-based OpenX Technologies , the developer of Internet ad serving technology, announced this morning that it has acquired LiftDNA , a provider of yield optimization software for online publishers. LIftDNA's software works with ad servers to optimize the ads displayed from ad networks. READ MORE>>.

OpenX 140

OpenX Pasadena Course Acquisition 140

socalTECH

MARCH 1, 2012

Last week, Pasadena-based Punchcard (www.punchcard.com) launched its mobile apps, which help local retailers provide rewards to loyal customers. I did that, and the company was acquired by Disney to provide the Go Network, and I became part of Go Network at Disney. I was employee seven or eight there. We sold that to IAC.

Southern California 245

Southern California Idealab Startup Customer 245

socalTECH

JANUARY 18, 2011

This morning, Pasadena-based Perfect Market (www.perfectmarket.com) announced a new, $9M round of funding for the firm's technology, which is used to help publishers monetize their content. The second piece, is we distribute that across search engines and social networks. The third piece, is monetizing content.

Marketing 232

Marketing Funding Content Writing 232

socalTECH

MARCH 31, 2014

After three years of that, I decided I needed to go back to the entrepreneurial world, and joined up with another young company, which was SupplyFrame in Pasadena. I helped to grow that to a major player in ecommerce and online advertising, which is used to find and buy chips use in your iPhone, in your computer, and everything else today.

Orange County 245

Orange County Startup News IBM 245

Tech Zulu Event

JUNE 11, 2013

Silicon Beach Fest covers more than 30 topics that uniquely reflect LA’s strengths, including: Investors, Entrepreneurship, Entertainment, Games, Social Media, Digital Content, Advertising Technology, Design UX/UI, Fashion, and more. June 17: Silicon Beach Fest: Pasadena Day , Hosted by Idealab. and launching at Silicon Beach Fest.

GRP Partners 88

GRP Partners MyLife Dollar Shave Club Santa Monica 88

socalTECH

NOVEMBER 12, 2008

It's a full-blown, B2B social network. I went into my network--and I have pretty extensive experience in the internet space, with Digital Evolution and with U.S. in angel capital from the Tech Coast Angels, Pasadena Angels, and other unaffiliated angels. So, the core revenue model is online advertising.

SEO 100

SEO Advertising Gogii Tech Coast Angels 100