Startup Professionals Musings

DECEMBER 1, 2017

As an experienced business advisor, here is my current summary, with some of the pros and cons or special considerations for each: Product is free, revenue is from advertisers. The challenge is to get the first million customers, before advertisers will sign up. Facebook spent $150 million getting started.

Pricing 66

Pricing Customer Custom Advertising 66

Both Sides of the Table

APRIL 15, 2010

You can watch this week’s TWiVC episode by clicking on the link and my summary notes are below. {if I think the best solution for the social networking era is “in-stream&# advertising. I know you could argue that YouTube was much broader but it was really popularized in the social networks.

Venture Capital 271

Venture Capital Capital Google Platform 271

Startup Professionals Musings

FEBRUARY 15, 2011

Use the Internet and social networking instead of public relations companies and advertising agencies. In summary, I see a historic shift taking place in the world today. Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Sales and marketing costs. Savings can be huge in these areas.

Entrepreneur 94

Entrepreneur Startup Search Engine Optimization SEM 94

Startup Professionals Musings

DECEMBER 5, 2010

Publish a daily blog, contribute to relevant social networks, and write a “white paper” on your technology. Advertising presence. The presence of a few related advertisements can actually improve your site credibility, since most credible sites have them. They will exit quickly. Show evidence of your expertise.

Tips 92

Tips Search Engine Optimization Startup Advertising 92

Both Sides of the Table

DECEMBER 22, 2011

If you’re a startup and you haven’t read my summary of Clay Christensen’s seminal work please do. I met with our network experts to figure out whether we could launch a competing service. Google – They have led the deflationary pressure on advertising, bringing whole industries into chaos.

Startup 386

Startup Pricing Marketing Product 386

Startup Professionals Musings

MARCH 17, 2017

I found a good summary of these attributes in a recent book, “ The Old School Advantage ,” by an expert on interpersonal communication, J. Facebook initially capitalized on exclusivity by allowing only Harvard students to join their social network. You are your own brand, and the brand for your business.

Social Media 58

Social Media Customer Custom Entrepreneur 58

Both Sides of the Table

AUGUST 9, 2011

US TV advertising is $60 billion in its own right. tl;dr summary. If you want a comprehensive summary of the industry in this era it’s worth a read: VC Ice Age Part 1 – What Happens When a Market Comes to a Standstill? Summary version? My year-over-year summary sounds very similar upon re-reading them.

Marketing 305

Marketing Venture Capital Funding Technical Review 305

Startup Professionals Musings

AUGUST 31, 2014

Here is a summary, with some of the pros and cons or special considerations for each: Product or service is free, revenue from ads. This is the most common model touted by Internet startups today, the so-called Facebook model, where the service is free, and the revenue comes from click-through advertising. Subscription model.

Startup 114

Startup Pricing Customer Custom 114

Both Sides of the Table

FEBRUARY 12, 2017

The 30-minute interview of Jonah Peretti is here but my summary in the notes below. Around 2001 Jonah was studying at MIT Media Lab and began running experiments in viral stories in an era before smart phones (2007) and before social networks took off (2004–2007) and before YouTube (2005). Back then there were “email forwards.”

Buzzfeed 210

Buzzfeed Media Content News 210

Startup Professionals Musings

MAY 23, 2013

Here is a summary, with some of the pros and cons or special considerations for each: Product or service is free, revenue from ads. This is the most common model touted by Internet startups today, the so-called Facebook model, where the service is free, and the revenue comes from click-through advertising. Subscription model.

Pricing 116

Pricing Product Customer Custom 116

Startup Professionals Musings

APRIL 21, 2012

Here is a summary, with some of the pros and cons or special considerations for each: Product or service is free, revenue from ads and critical mass. This is the most common model touted by Internet startups today, the so-called Facebook model, where the service is free, and the revenue comes from click-through advertising.

Pricing 112

Pricing Competition Customer Custom 112

Startup Professionals Musings

FEBRUARY 13, 2010

Use the Internet and social networking instead of public relations companies and advertising agencies. In summary, I see a historic shift taking place in the world today. Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Sales and marketing costs. Savings can be huge in these areas.

Startup 50

Startup High Tech Search Engine Optimization SEM 50

Startup Professionals Musings

DECEMBER 26, 2010

Here is a summary, with some of the pros and cons or special considerations for each: Product or service is free, revenue from ads and critical mass. This is the most common model touted by Internet startups today, the so-called Facebook model, where the service is free, and the revenue comes from click-through advertising.

Pricing 98

Pricing Product Startup Competition 98

Startup Professionals Musings

AUGUST 13, 2012

Many people seem to use the social network advertising model for revenue, but forget it assumes at least 100M users and $50M investment. You can bolster this position by including a Letter of Intent (LOI), contract summaries, or even testimonials. This is how you will make money, who pays you, and gross margins.

Competition 113

Competition Metrics Startup Invest 113

Startup Professionals Musings

MAY 13, 2011

Many people seem to use the social network advertising model for revenue, but forget it assumes at least 100M users and $50M investment. You can bolster this position by including a Letter of Intent (LOI), contract summaries, or even testimonials. This is how you will make money, who pays you, and gross margins.

Competition 116

Competition Metrics Startup Sales 116

Startup Professionals Musings

APRIL 22, 2010

Many people seem to use the social network advertising model for revenue, but forget it requires at least 100M users and $50M investment. You can bolster this position by including a Letter of Intent (LOI), contract summaries, or even testimonials. This is how you will make money, who pays you, and gross margins.

Invest 74

Invest Tips Competition Metrics 74