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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. I covered that topic in my Twitter is RSS post.

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How to Start a Podcast

Tech.Co

A few high-profile acquisitions put Spotify into the running against Apple, while buzzy new startups like Luminary jumped into the pool as well. You'll need to produce a functioning RSS feed, since RSS is the media pipeline that every major podcast provider uses to display each podcast.

RSS 104
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Entrepreneurs Now Start Hyperlocal Then Go Global

Startup Professionals Musings

At first this was limited to news sites that concentrated on a segment of a community, like West Seattle, but the concept is now being applied to advertising and promotion sites, blogging sites, and even legal services sites. Give people a way to follow news around a particular block. Geographic customization.

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Smart Startups Think Global But Act Hyperlocal

Startup Professionals Musings

At first this was limited to news sites that concentrated on a segment of a community, like West Seattle, but the concept is now being applied to advertising and promotion sites, blogging sites, and even legal services sites. Give people a way to follow news around a particular block. Geographic customization.

Startup 94
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Interview with Frank Sinton, Mefeedia

socalTECH

I thought of creating a Tivo-like experience to constantly update with news shows and videos you'd like. So really, we're trying to capture those conversations that are happening, specifically focused on media, audio, news video, etc. What we do is we index video, through RSS feeds, and indexes via sites and our own indexer.

Symantec 100
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Hyperlocal is the Latest Buzzword for Startups

Startup Professionals Musings

At first this was limited to news sites that concentrated on a segment of a community, like West Seattle, but the concept is now being applied to advertising and promotion sites, blogging sites, and even legal services sites. Give people a way to follow news around a particular block. Geographic customization.

Startup 52
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Go West Young Men: Winklevoss Twins Buy $18M L.A. Mansion To Dive Into SoCal Tech Scene

SoCal Delicious

Before that, she was a contributing editor for Electronic News, the semiconductor industry trade newsletter. Advertise Here. Advertise Here. Smartphones. Digital Cameras. Headphones. CrunchBase. Hot topics. Zuckerberg Interview. Go West Young Men: Winklevoss Twins Buy $18M L.A. Mansion To Dive Into SoCal Tech Scene.

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