socalTECH

FEBRUARY 26, 2014

Pasadena-based OpenX has just launched a new, mobile ad exchange, which it says is the first, mobile-first native ad exchange. OpenX said that it has more than 300 pre-screened partners who currently have access to inventory on its native ad exchange. mobile native advertising exchange openx' READ MORE>>.

OpenX 153

OpenX Mobile Screening Pasadena 153

socalTECH

APRIL 5, 2016

Pasadena-based programmatic advertising marketplace operator OpenX has rolled out compatibility with Google AMP, Google's effort at a highly optimized set of rules for mobile web pages, across its entire set of products, the companys aid Monday.

OpenX 100

OpenX Google JavaScript Pasadena 100

socalTECH

NOVEMBER 2, 2009

Pasadena-based OpenX is in a major deal with software giant Microsoft , saying today that the two are in a deal to cross-market and promote products to their publishers. Financial details of the advertising technology partnership were not disclosed. Tags: software publishing advertising microsoft openx.

OpenX 157

OpenX Advertising Technology Pasadena 157

L.A. Business Journal

MARCH 13, 2018

OpenX, a Pasadena-based programmatic advertising technology company, announced $172 million in 2017 revenue in a March 13 report. In addition, OpenX invested $50 million into research and development this past year.

OpenX 100

OpenX Report Pasadena Advertising 100

socalTECH

NOVEMBER 18, 2013

Pasadena-based OpenX said this morning that it has hired four new executives, to help bolster its mobile advertising efforts. openx executive advertising vice president network exchange' Kramer was previously at Celtra; Yu was at Portaura; Buchman at Mojiva; and Price at Geodelic. READ MORE>>.

OpenX 159

OpenX Mobile Advertising Pasadena 159

socalTECH

AUGUST 26, 2013

Pasadena-based online advertising technology provider OpenX has bolstered its board of directors, saying today that it has named Howard Hochhauser to its board. OpenX said that Hochhauser led Ancestry.com''s successful $100M IPO and two $100M follow-on-offerings. READ MORE>>.

OpenX 140

OpenX Pasadena Advertising Acquisition 140

socalTECH

AUGUST 7, 2013

Pasadena-based OpenX is experiencing some big growth pains this week, and is facing a nasty security issue with the open source version of its software. OpenX issued a mantory update Tuesday to fix the issue, which opened up users of the software to arbitrary PHP code execution on its servers. READ MORE>>.

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OpenX PHP Pasadena Advertising 153

socalTECH

MAY 27, 2011

Pasadena-based online advertising software firm OpenX has just raised a big, $20M funding round, according to a regulatory filing from the firm late Friday. OpenX is a major provider of advertising serving software, particularly for larger online publishers, and is headed by Tim Cadogan.

OpenX 168

OpenX ReachLocal Southern California Advertising 168

socalTECH

APRIL 16, 2009

Pasadena-based OpenX Technologies , a provider of ad serving software for web publishers, announced this morning that the firm has launched a new, advertising marketplace it is calling OpenX Market. According to OpenX, the marketplace will integrate with its software, and allow publishers to maximize their revenues.

OpenX 100

OpenX Advertising Santa Monica Pasadena 100

socalTECH

FEBRUARY 26, 2015

Slickdeals said Thursday that it has named Tim Cadogan , the CEO of Pasadena''s OpenX , along with Nathan Hubbard , head of commerce at Twitter , to its board of directors. Prior to becoming CEO of OpenX, Cadogan was Senior Vice President of Global Advertising Marketplaces at Yahoo! READ MORE>>.

OpenX 100

OpenX Yahoo Pasadena Commerce 100

socalTECH

APRIL 3, 2012

Pasadena-based OpenX , the provider of digital advertising servers and technology run by Tim Cadogan, has inked a deal to power a new, mobile ad network being started by Samsung , one of the biggest providers of smartphones and tablets. The new advertising network will be powered by OpenX. READ MORE>>.

OpenX 133

OpenX Mobile Networking Advertising 133

socalTECH

MARCH 8, 2011

Pasadena-based OpenX Technologies announced this morning that it has named Raj Chauhan as its General Manager of its Publisher Business. OpenX said that Chauhan will be responsible for increasing adoption of its OpenX Enterprise and OpenX Market ad exchange platform. He also has served at Move, Inc. READ MORE>>.

OpenX 153

OpenX Yahoo Pasadena Advertising 153

socalTECH

JULY 8, 2011

Pasadena-based OpenX , which develops Internet advertising server software and related services, said this morning that it has made a major, European expansion. According to the firm, it has appointed Vincent Pelillo as Managing Director, Europe, Middle East and Africa.

OpenX 154

OpenX Pasadena Advertising Software 154

socalTECH

NOVEMBER 18, 2013

Pasadena-based OpenX said this morning that it has hired four new executives, to help bolster its mobile advertising efforts. exchange network president vice advertising executive openx' Kramer was previously at Celtra; Yu was at Portaura; Buchman at Mojiva; and Price at Geodelic. READ MORE>>.

OpenX 100

OpenX Mobile Advertising Pasadena 100

socalTECH

FEBRUARY 8, 2011

Pasadena-based OpenX , the Internet ad server developer, said today that it has launched a new version of its OpenX Enterprise software. OpenX said the updated software includes such features as real-time ad bidding, more control by publishers over ad quality and pricing, new APIs, and other features. READ MORE>>.

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OpenX Platform Pasadena Pricing 215

socalTECH

FEBRUARY 27, 2012

Pasadena-based OpenX Technologies , the developer of Internet ad serving technology, announced this morning that it has acquired LiftDNA , a provider of yield optimization software for online publishers. Financial terms of the acquisition were not disclosed. READ MORE>>.

OpenX 140

OpenX Pasadena Course Acquisition 140

socalTECH

MARCH 30, 2010

Pasadena-based ad serving software firm OpenX is poweriing a new, European ad marketplace being run by Orange/France Telecom, the firms announced Tuesday evening. According to the firms, Orange Ad Market is an Internet advertising marketplace for display advertising, which will match publishers and advertisers.

OpenX 162

OpenX Advertising Pasadena Marketing 162

socalTECH

DECEMBER 15, 2010

Among one of the fastest growing industries--despite what has been a stagnant economy--is Internet advertising, which has continued to grow strongly over the past two years. For today's interview, we spoke with Tim Cadogan , CEO of OpenX, to hear more about the firm's growth on the strength of Internet advertising, and what the firm is up to.

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OpenX Advertising Yahoo Pasadena 242

socalTECH

MAY 31, 2019

The ad serving and "creative optimization" businesses of Sizmek , the now-bankrupt developer of advertising technology which had a significant portion of its team in Los Angeles, has been acquired by Amazon , Amazon said on Friday. Among the biggest creditors that Sizmek owes money to is Pasadena-based OpenX , which is owed $5.9M.

Product 133

Product OpenX Pasadena Advertising 133

socalTECH

JANUARY 26, 2010

Pasadena-based OpenX , which develops open source, ad serving software, said Tuesday that it has launched a new version of its software. Among updates to the software, the firm said that software now provides better statistics on advertising, more streamlined install and upgrades, and a new wizard for generating advertising tags.

OpenX 100

OpenX Statistics Advertising Pasadena 100

socalTECH

MAY 26, 2009

Pasadena-based OpenX Technologies , a developer of ad serving software for web publishers, said this morning that it has raised $10M in a Series C funding round. The firm said the new funding will go to expand its advertising technology, products, and services. The funding brings the company's total raised to over $30.8M.

OpenX 100

OpenX Advertising Pasadena Venture Capital 100

socalTECH

APRIL 1, 2009

Pasadena-based OpenX Technologies , which develops ad serving software used by online publishers, is reporting this morning that it has added more than 8,000 publishers since it launched its product in October of 2008. The software developed by OpenX is used by online publishers to serve up Internet advertising.

OpenX 100

OpenX Custom Customer Advertising 100

socalTECH

OCTOBER 20, 2008

Pasadena-based OpenX, maker of the popular web advertising server of the same name, said Monday that it has launched a new set of professional services and support packages for web publishers. OpenX develops open source software used by online web publishers to manage advertising placement on their sites.

OpenX 100

OpenX Services Advertising Pasadena 100

socalTECH

NOVEMBER 19, 2013

James Borow and Clark Landry (shared position), SHIFT (Los Angeles, Santa Monica, advertising). Tim Cadogan , OpenX (Pasadena, advertising). Asher Delug , Airpush (Los Angeles, advertising). Isaac Garcia , Central Desktop (Pasadena, software). Matthew Goldman , Wallaby Financial (Pasadena, financial).

Southern California 279

Southern California SoCalTech Dollar Shave Club Santa Monica 279

socalTECH

JANUARY 31, 2013

Glow Digital Media , a developer of a Facebook advertising platform, said Thursday that it has raised $1.3M The company said it helps direct response advertisers build and manage their Facebook advertising campaigns. offices at Idealab in Pasadena, although the firm is not an Idealab company. headquarters in Los Angeles.

Media 150

Media Idealab OpenX Seed Funding 150

socalTECH

JANUARY 29, 2013

Rubicon Project , the online advertising technology firm headed by serial entrepreneur Frank Addante, looks like it may just be the next Southern California company to file for an IPO, based on a number of executive appointments made Tuesday.

Southern California 180

Southern California Chief Technology Officer Legalzoom OpenX 180

socalTECH

NOVEMBER 9, 2012

OpenX is profitable, and its ad serving software dominant among online publishers. The firm, based in Pasadena, has dozens of. Los Angeles has a strong online advertising industry, and Rubicon Project is one of the companies we heard has been doing well and. The company recently reported record. Rubicon Project.

Technical Review 279

Technical Review Company Companies Southern California 279