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Edmunds.com, Oracle Link On Data Sharing Deal

SoCal Tech Calendar

Santa Monica-based Edmunds.com is making its data assets--including information on how users are shopping, researching, and pricing specific makes models, years, and types of vehicles--through a deal with Oracle , the two said this morning. Financial details of the deal were not disclosed. Financial details of the deal were not disclosed.

Oracle 100
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Announcing The Socaltech 50: Southern California's Up-and-Comers

socalTECH

James Borow and Clark Landry (shared position), SHIFT (Los Angeles, Santa Monica, advertising). Tim Cadogan , OpenX (Pasadena, advertising). Asher Delug , Airpush (Los Angeles, advertising). Jerry Jao , Retention Science (Los Angeles, analytics/advertising). Jason Lehmbeck , Datapop (Los Angeles, advertising).

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Solarflare Bolsters Marketing Expertise

socalTECH

The developer of 10 Gigabit Ethernet adapters said that Woolsey has worked on marketing campaigns for such companies as Intel, Oracle, Toshiba, Western Digital, Quantum, Fujitsu, Maxtor, JD Edwards, Mentor Graphics, KLA-Tencor and Cox Communications, among others. READ MORE>>.

Marketing 160
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Twitter’s Acquisition, Chirp & Managing Developer Relationships

Both Sides of the Table

This also would give the client the upper hand in discussions with advertisers, image providers, URL shorteners, etc. And aside from having great market power (the main reason for Twitter to own the client and the customer) advertising is one of the primary reasons that I believe Twitter needs to own the client applications.

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The Trade Desk Names COO

socalTECH

Los Angeles-based advertising software and exchange operator The Trade Desk said this week that it has named Michelle Hulst as the company's Chief Operating Offier. According to The Trade Desk, Hulst will be responsible for global operations, data, commercial enablement, and client services in her new role.

Oracle 113
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Rubicon Project Makes Two Hires

socalTECH

Los Angeles-based Rubicon Project, which develops online advertising optimization software, announced this morning that it has hired on two executives to the firm. Douglas has also served at Oracle. Rubicon Project develops technology used to optimize advertising revenues for web publishers.

eHarmony 100
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How A Pivot Turned Vantage Media Into A $100M Plus Business

socalTECH

More specifically, we are a real time bidding platform which enables marketplaces to be set up, where an advertiser can bid on consumers who are in the process of buying a particular product. Real time bidding allows advertisers to bid on users in a particular market, who are likely to be purchasing that company''s product.

Media 162