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Building A Dream Team For Mobile Advertising, with Gradient X

socalTECH

If there were such a thing as a "Dream Team" for mobile advertising, you would be hard pressed not to pick the founding team of Los Angeles-based Gradient X (www.gradientx.com), whose founders include Michael Lum (formerly of OpenX), Brian Baumgart (formerly at Adconion), and Julie Mattern (formerly of Rubicon Project).

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Verve Wireless Raises $7M For Mobile News Apps

socalTECH

San Diego-based Verve Wireless , the developer of mobile publishing tools for the Associated Press, McClatchy, Belo Interactive, and other publishers, said this morning that it has raised $7M more in additional funding. The round was led by BlueRun Ventures, and also included prior investors The Associated Press and others.

News 154
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Generative AI – The End of Empty Textboxes

TechEmpower

It means wasted advertising spend and lost goodwill. A solid LLM integration can transform the way they interact with your platform. To get to what’s right for you, you need a tech partner with a deep understanding of your business needs, software development experience, data engineering skills and AI expertise.

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GraphEffect Expands In New York, Chicago

socalTECH

GraphEffect, which is led by James Borow, said it added Melissa Greenberg, Alexandra Press, and Mandy Majchrzak as Directors in the various offices; Greenberg was at DailyCandy, Press was at Neo@Ogilvy, and Majchrzak was at [x+1] and turn. READ MORE>>.

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This Week in VC Episode 6 with @Jason Calacanis: Best One Yet

Both Sides of the Table

The following was available: “I kept hearing about startups that raised VC funding, but which hadn’t filed Form Ds (nor issued a press release). StackOverflow – We both have a love fest for Joel Spolsky who also co-founded Fog Creek Software. Users participate by performing tasks, taking surveys or watching advertiser videos.

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How Addroid Is Hoping To Solve The Ad Industry's Flash Problem, with Matt Cooper

socalTECH

One of the side effects of the war over Flash, has been with advertisers--particularly in Hollywood--who rely on Flash to help display their advertising banners and video to users. Matt Cooper: What we're really trying to do, is reshape the advertising space. We've figured out how to take the banner into 2016 and beyond.

Hollywood 100
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This Week in VC with Jim Armstrong of Clearstone

Both Sides of the Table

Read more: HP Press Release , VentureBeat on P&L Sponsor Todd Bradley , TechCrunch follow-up. Hyper-local, flash marketing platform connecting consumers with local business offers; super majority of offers are restaurant and personal services; competitor to Groupon. Segment Three: “VC Deals Funded this Week”. LivingSocial.