Vertebrae Launches Augmented Reality E-Commerce Platform
L.A. Business Journal
NOVEMBER 12, 2018
Santa Monica-based augmented reality advertising and software provider Vertebrae announced Nov. 12 the launch of its new e-commerce AR platform, Axis.
AdGreetz Rolls Out Automated, Personalized Ad Marketing Platform
socalTECH
APRIL 17, 2019
Los Angeles-based AdGreetz , which develops personzlied advertising technology, announced a new product this morning, and automated and integrated marketing platform it calls AdChef. Pricing on the new software was not announced.
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KidZui Launches Advertising Platform
socalTECH
FEBRUARY 17, 2011
San Diego-based KidZui said this week that it has launched a new advertising platform focused on family-friendly brands. The firm said its new platform, KidClicks, allows brands to reach kids through the KidZui browser. As part of the launch, the firm said it has hired Bryan Mullen as Chief Revenue Officer. READ MORE>>.
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Spreeify Launches Social Ad Platform
socalTECH
APRIL 24, 2014
Los Angeles-based Spreeify , the social marketing software startup led by Ruben Dua, announced this morning that it has launched a new, social advertising platform it is calling SocialActive. socialactive spreeify social networking advertising html5' Pricing on the new product were not announced. READ MORE>>.
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Odell Beckham Jr. turned to Mojichat’s advertising features during his inaugural live-stream
TechCrunch LA
OCTOBER 9, 2020
Typically, streamers rely on advertising revenue from pre-roll, mid-roll and post-roll advertising, according to Mojichat co-founder Jeremy Greene. “We will offer up our platform to every single gaming platform or mobile developer to plug and play… I would consider us… we’re like the Google Admob for live stream.”
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FastPay Links With Advantage Software
socalTECH
APRIL 11, 2019
Los Angeles-based FastPay , which provides receivables financing to help online publishers and media receive faster payment on their ad inventory, says it has linked up with Advantage Software , an agency management systems provider, in an alliance. Financial details of the link between the companies were not announced. READ MORE>>.
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The Trade Desk Launches New Software
socalTECH
AUGUST 23, 2013
Ventura-based The Trade Desk , the real-time bidding and advertising company led by industry veteran Jeff Green, has launched a new version of its platform, the company said this week. The Trade Desk said its new Data Management Platform (DMP) platform includes new features, a new user interface, and integration with other platforms.
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SHIFT, Gradient X Link Advertising Tools
socalTECH
JULY 24, 2013
Two of LA''s growing online and mobile advertising advertising firms, SHIFT , and Gradient X , have tied together in a partnership, the companies said Wednesday. The two said the deal will offer a "one-stop-shop" to execute Facebook, Twitter, and mobile display advertising campaigns. READ MORE>>.
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ReachLocal Launches Deal Platform
socalTECH
JUNE 9, 2011
Woodland Hills-based ReachLocal , the online marketing and advertising firm headed by Zorik Gordon, said Thursday afternoon that it has launched ReachDeals, a daily deals syndication platform. ReachDeals is a relaunch of the deal commerce software platform it acquired when it acquired DealOn, a daily deals publisher, in February.
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OpenX Debuts New Ad Quality Platform
socalTECH
MARCH 23, 2015
Los Angeles-based online advertising technology developer OpenX said today that it has launched a "next generation" traffic quality monitoring platform, which it is using to help eliminate fraud in programmatic advertising. openx advertising fraud detection quality exchange programmatic' READ MORE>>.
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United Online, OpenX Tie On Advertising Technology Deal
socalTECH
JULY 11, 2013
Two, Los Angeles online advertising firms have linked up in a technology deal today. The two companies said that OpenX will provide United Online Media Group with its full monetization platform, including its real-time-bidding, ad network, direct sale, and other tools. READ MORE>>.
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GraphEffect Revs Facebook Ad Management Platform
socalTECH
FEBRUARY 28, 2012
Santa Monica-based GraphEffect , the developer of social marketing software which helps advertiser manage their advertising on Facebook, said this morning that it has launched a significant update to its platform. The firm--which is headed by James Borow--said its new, GraphEffect 2.0
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Building A Dream Team For Mobile Advertising, with Gradient X
socalTECH
JULY 8, 2013
If there were such a thing as a "Dream Team" for mobile advertising, you would be hard pressed not to pick the founding team of Los Angeles-based Gradient X (www.gradientx.com), whose founders include Michael Lum (formerly of OpenX), Brian Baumgart (formerly at Adconion), and Julie Mattern (formerly of Rubicon Project).
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Magnite Prices $350M Offering
socalTECH
MARCH 16, 2021
Los Angeles-based Magnite, the sell-side advertising software developer which was previously known as Rubicon Project, says it has priced an offering of $350M in convertible senior notes. Magnite offers up a sell-side advertising platform for desktop, mobile, audio, and other platforms. The notes are due in 2026.
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Four Advertising Platforms You Really Should Try
Tech Zulu Event
MAY 4, 2016
Native Ads offers a great way to get native advertising – i.e. adverts that fit seamlessly with your website content. The team at Native Ads hope that they can help all websites remove ‘disruptive display ads’ with its innovative platform. StreamSpread provides a great means for advertising that will actively engage audiences.
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FlxOne Announces Launch of Analytics and Optimization Platform for Real-Time Advertising
Tech Zulu Event
NOVEMBER 15, 2013
Analytics and optimization startup, FlxOne , aims to deliver insights and actions for real-time advertising by use of cloud-based infrastructure and data crunching to deliver insights and actions, making it the first platform to optimize performance automatically. Cutting edge technology.
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86 How The Promise Of Social Media Advertising Is Measuring Up For Adly
socalTECH
MAY 10, 2013
Four years ago, Los Angeles-based Adly (www.adly.com) launched to much fanfare as one of the first local startups to tie into the brand-new, Twitter micro messaging platform. We''re the leading social advertising platform that leverages celebrity relationships. Why would a brand or advertiser want to work with Adly?
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MediaKits Aims At Influencers
socalTECH
SEPTEMBER 9, 2021
A new, Los Angeles-based startup, MediaKits, says it has launched a new platform aimed at helping influencers, musicians, and athletes manage their brands. The company said its platform lets its users create their own custom media kits online. The startup was founded by Kieran O'Brien and Casey Adams.
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140 Viant Files For IPO
socalTECH
JANUARY 15, 2021
Irvine-based Viant Technology, a developer of advertising software, has filed for an IPO, saying in a filing with the SEC that it is looking to raise up to $150M in an IPO on the Nasdaq Global Market as DSP.
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113 Phunware Gets $26.25M For Mobile App Platform
socalTECH
MARCH 20, 2014
Phunware , a developer of mobile advertising, application, analytics, and other tools for brands which has operations in both Newport Beach and San Diego, said this week that it has raised $26.25M in a Series E funding. phunware venture capital mobile advertising analytics software' The company is headquartered in Austin.
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Rubicon Project Launches New Technology Platform
socalTECH
OCTOBER 7, 2009
Los Angeles-based The Rubicon Project , which operates a service to optimize the selection of ads on web sites, said today that it has debuted a new technology platform is it calling REVV for Publishers. Tags: rubicon project advertising publishing optimize software. READ MORE>>.
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Rubicon Project Links With Ad Agency Software Firm
socalTECH
FEBRUARY 25, 2011
Los Angeles-based Rubicon Project and advertising agency software firm Donovan Data Systems (DDS) said this morning that the two are in a new partnership. According to the firm, they have partnered to automate display advertising transactions, via the software of DDS. Rubicon Project is headed by Frank Addante.
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WebVisible Enhances Ad Platform
socalTECH
NOVEMBER 17, 2010
Irvine-based WebVisible , the provider of local online marketing software for small and medium sized businesses, said Wednesday that it has enhanced its technology platform, adding new mobile optimized landing pages, use of Amazon Cloud Front for video, and expanded listings in business directories. READ MORE>>.
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AdGreetz Partners With TikTok
socalTECH
AUGUST 12, 2020
Los Angeles-based AdGreetz , which develops a video personalization software platform for advertisers, says it has partnered with social networking service TikTok. According to the two, the deal will allow advertisers to produce, deploy, and optimize "hyper-personalized" content and messaging in real time.
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OpenX Launches New Ad Platform, Powers Groupon
socalTECH
FEBRUARY 8, 2011
Pasadena-based OpenX , the Internet ad server developer, said today that it has launched a new version of its OpenX Enterprise software. The firm said that the new platform is being used by customers such as Groupon, Orange-France Telecom Group, and Excite Japan.
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GumGum Sports Adds New Sponsorship Analysis Module
socalTECH
DECEMBER 9, 2020
Los Angeles-based GumGum Sports , which develops artificial intelligence powered software which helps sports team measure advertising being presented in sports coverage of their teams, has rolled out a new analytics module it says streamlines sponsorship analysis and reporting.
VideoAmp Pulls In $70M Funding Round
socalTECH
MAY 1, 2019
Santa Monica-based advertising startup VideoAmp said on Wednesday that it has raised a big $70M funding round, led by the Raine Group, and also included Ankona Capital, Mediaocean, and RTL Group. The company, which develops cross-platform advertising, said it will use the funding to build out its team, as well as for acquisition.
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PaeDae Ties Into appMobi
socalTECH
JANUARY 29, 2014
Los Angeles-based mobile advertising startup PaeDae announced this morning that it has tied into Intel''s appMobi effort, which will allow Intel developers to integrate with its advertising platform. appMobi develops cross platform application development software for HTML5 and Javascript, and was acquired by Intel last year.
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138 PK4 Media Buys Prosperio
socalTECH
JULY 22, 2014
El Segundo-based Pk4 Media , which develops adveriting technology, said this morning that it has acquired Santa Monica-based Prosperio , a developer of a programmatic direct platform for the display and video ad market. pk4media prosperio launchpadlad programmatic advertising merger acquisitoin platform marketing software'
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AT&T Acquires AppNexus For Ad Targeting
socalTECH
JUNE 25, 2018
AppNexus is based in New York, and provides enterprise digital advertising platforms, used particularly in the premium TV and video ad marketplace. AT&T said it iwll use the acquisition to accelerate the growth of its advertising platform and strengthen its leadership in advanced TV advertising. READ MORE>>.
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113 AdtoApp Gets $6M For Programmatic Ad Platform For Publishers
socalTECH
AUGUST 5, 2015
The company says its tools help publishers double their effective CPM (eCPM), by predicting who is going to bid on their ads and selecting the highest paying advertisement, rather than ad network, for an ad placement. The company also has a large suite of tools to deal with global advertisement demand.
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100 Two Models for Digital Advertising Sales – Enterprise Software and the Travel Industry
Frank Addante
APRIL 9, 2013
Selling enterprise software is completely different than selling digital ads. Unlike digital advertising, the primary goal in enterprise software is to get someone else to sell your product. To sell enterprise software, sales employees are trained to sell through channels. In digital advertising, we have it backwards.
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59 The Trade Desk Debuts Real Time Bidding On Video Ads
socalTECH
MAY 1, 2013
Ventura-based advertising exchange The Trade Desk is moving into real time, video advertising, the company announced this morning. The Trade Desk said it has launched full RTB video advertising capabilities on its platform, so that it now supports display, video, and social advertising. READ MORE>>.
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168 Impact Radius Gets $30M For Affiliate Marketing Software
SoCal Tech Calendar
JUNE 9, 2016
Santa Barbara-based Impact Radius , which develops digital marketing and affiliate marketing software, has raised $30M in a funding round, according to the company. Impact Radius--let by startup veteran Per Pettersen--said the new funding will go towards its platform, fund developmentof new products and services, and also to global expansion.
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100 TrackStreet Takes $2M For E-Commerce Monitoring
socalTECH
NOVEMBER 8, 2017
Santa Barbara-based TrackStreet , a developer of software to help manufacturers monitor their channel and e-commerce sites--and in particular, minimum-advertising-price (MAP) policies--has raised $2M in seed funding, the company said Wednesday.
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Snap accelerator names its latest cohort
TechCrunch LA
FEBRUARY 19, 2020
Mogul Millennial — this Dallas-based company is a digital media platform for black entrepreneurs and corporate leaders. — hailing from Mexico City, this startup makes mini games in augmented reality for brands and advertisers. Hardworkers — a Cambridge, Mass.-based Wabisabi Design, Inc.
Beachfront Media Debuts Mobile Video Ad Product
socalTECH
SEPTEMBER 24, 2014
Burbank-based Beachfront Media , the video software and technology provider led by Frank Sinton, said Tuesday that it has launched a new programmatic video ad platform called Beachfront.io. The tool also includes more targeting options for advertisers, along with other enhancements. READ MORE>>.
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138 Triton Digital Acquires Omny Studio
socalTECH
JUNE 12, 2019
Los Angeles-based Triton Digital , a provider of advertising services and technology for the online radio streaming, digital audio and podcasting markets, has acquired Omny Studio , a developer of a podcast and on-demand audio publishing platform. Financial terms of the acquisition were not annoucned.
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MediaAlpha Expands In Europe
socalTECH
FEBRUARY 28, 2018
Los Angeles-based MediaAlpha , a developer of programmatic advertising software, said today that it is expanding into the European market. MediaAlpha said the value of media transacted through its platforms in 2017 was worth $250M. Goldsmith was previously a Sales Director at KAYAK. MediaAlpha's co-founder and CEO is Steve Yi.
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113 Convertro Acquired By AOL For $101M
socalTECH
MAY 7, 2014
Los Angeles-based online advertising attribution technology developer Convertro has been acquired by AOL , in a deal worth approximately $101M. AOL said the deal will help to bolster its programmatic advertising platforms. convertro merger acquisition online advertising attribution jeff zwelling' READ MORE>>.
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182 OpenX Acquires Two Companies
socalTECH
SEPTEMBER 26, 2017
Los Angeles-based OpenX has acquired Mezzobit and PubNation , two companies in the programmatic advertising space, the company said on Monday. According to OpenX, it plans to integrate Mezzobit and PubNation's tools into its platform. Financial details of those acquisition were not announced by the company.
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9 Innovative Startups To Watch For in 2024
Tech.Co
DECEMBER 29, 2023
To top it all off, the AI startup recently partnered up with Getty Images, one of the largest repositories of paid stock imagery, to develop a new generative AI model ‘Runway’ geared towards the film and advertising industries. Calendly Calendly is an online scheduling platform popular among business and personal users.
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Beachfront Expands Into Mobile Ad Serving
socalTECH
MAY 14, 2013
Video publishing software developer Beachfront Media is expanding into the mobile ad market today, saying that it has launched a new platform called Beachfront.io , which will help developers monetize their mobile apps with video advertising. beachfront builder advertising mobile development software' READ MORE>>.
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145 Interview with Jimmy Hendricks, Deal Current
socalTECH
JUNE 8, 2011
They are using DealCurrent as the deal platform for all of their clients. We see those three products working together, as features of one platform which both can be used independently, as well as together. So, we took that contest and crowdsourcing platform, and started ArtisticHub. What's the story behind Deal Current?
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