Covario Targets Mobile Web Sites
socalTECH
FEBRUARY 3, 2010
San Diego-based Covario , a developer of search engine marketing and search engine optimization software, said today that it has launched a new product focused on creating mobile web sites.
Advertising Product Search Engine Optimization Web 
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10 Keys To A Credible and Trusted Internet Web Domain
Startup Professionals Musings
DECEMBER 3, 2021
Yet most startups I know experience the same shock of disappointment when they first open up their website to offer their “million dollar idea” product, and nobody comes. Add a modest advertising presence. The presence of a few related advertisements can actually improve your site credibility, since most credible sites have them.
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Search Engine Ranking Can Make Or Break Your Business
Startup Professionals Musings
JUNE 4, 2021
Paid search engine ranking (PPC) is just buying advertising for your business. Their computers then merge your ads with search results when users search words imply an interest in your products. If you sell widgets, and a user is searching for widgets, your ad will appear on the first page.
How to Get Your E-commerce Site Noticed In A Global Market
Tech Zulu Event
OCTOBER 6, 2016
As the Internet continues to become populated with e-commerce sites, it’s becoming more and more difficult to generate web traffic, leads, and ultimate the sales for your website. Another important search engine optimization involves creating high-quality and relevant back links towards your website.
Product Manager Entrepreneur Mark Geller
SoCal CTO
NOVEMBER 10, 2009
He has a really interesting background as a product manager and now an entrepreneur. Like many product managers, my background is fairly eclectic. That's where I learned I enjoyed interacting with customers and working with development teams to build and launch products. Tell me a bit about your background. How did it help you?
Startups Stick with Organic vs Paid Search Results
Startup Professionals Musings
MARCH 23, 2013
What most people don’t realize is that, according to new research , 90% of search engine users rarely look at the paid results. Paid search engine ranking (PPC) is buying advertising for your business from Google or another search engine company. Cost per click (CPC). Cost per action (CPA).
Search Engine Marketing - No Panacea for Startups
Startup Professionals Musings
OCTOBER 3, 2010
Search engine marketing is simply buying advertising for your business from Google or another search engine company. Their computers then cleverly merge your ads with search results only when users search words imply an interest in your products. Cost per click (CPC). Cost per action (CPA).
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