socalTECH

NOVEMBER 2, 2009

Pasadena-based OpenX is in a major deal with software giant Microsoft , saying today that the two are in a deal to cross-market and promote products to their publishers. Financial details of the advertising technology partnership were not disclosed. Tags: software publishing advertising microsoft openx. READ MORE>>.

OpenX 157

OpenX Advertising Technology Pasadena 157

socalTECH

MARCH 15, 2018

the company behind Snapchat , has run into more controversy, after celebrity Rihanna weighed in on an poll advertisement Snapchat had approved and run on its service asked viewers to vote on whether they'd like to "slap Rihanna" or "punch Chris Brown". The ad refers to a 2009 domestic violence incident. READ MORE>>.

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Snapchat Venice Advertising Report 113

socalTECH

DECEMBER 11, 2018

San Diego-based Wildfire Systems , led by startup veteran Jordan Glazier , has developed software which product referrals and automatically transform them into trackable links across email, text messaging, chat, and social messaging. Those references drive trillions of dollars of commerce. We're taking a different approach.

San Diego 159

San Diego Social Media Commerce Snapchat 159

socalTECH

JULY 29, 2009

In a major deal, search portal provider Yahoo and software giant Microsoft said that the two companies are in a deal where Yahoo will replace its own search engine technology with that of Microsoft--with potentially huge repercussions to Yahoo's Southern California search engine marketing operations.

Yahoo 113

Yahoo Southern California Paid Search Advertising 113

socalTECH

NOVEMBER 18, 2016

Our interview today is with Gabe Gottlieb , Co-founder and CEO at Santa Monica-based advertising analytics firm Pathmatics (www.pathmatics.com). Gabe Gottlieb: We provide competitive and market intelligence for online advertising. Tell us about your company? We also work with publishers and ad-tech companies.

Bertelsmann 100

Bertelsmann Advertising Startup Santa Monica 100

socalTECH

MAY 4, 2011

Norgard is a serial entrepreneur, having co-founded NewRoo (acquired by Fox Interactive Media/MySpace) and co-founding Twitter advertising startup Ad.ly. Dan and I, my co-founder, obviously have social networking and advertising backgrounds. We actually go to Quora all the time, and refer back to Quora as a knowledge source.

Social Network 273

Social Network Startup West Hollywood Ideas 273

socalTECH

OCTOBER 19, 2018

Earlier this month, Los Angeles-based Catalog (www.catalog.cc), a startup developing artificial intelligence software to help independent visual artists scale their content production efforts, announced it raised $1.5M Jacobo Lumbreras: Kelly was a previous investor in a company I was involved in before, in the enterprise software area.

Help 133

Help IP Content Google 133