socalTECH

NOVEMBER 28, 2011

Santa Monica-based Outcast Media , the operator of out-of-home advertising and content networks, reported today that it has partnered with the U.S. Department of Transportation, on a distracted driving campaign. Outcast runs both the gas station network as well as similar television and content networks for health clubs.

Santa Monica 153

Santa Monica Advertising Content Networking 153

socalTECH

APRIL 13, 2011

Adconion Media Group , the online advertising network firm which has its North American headquarters in Santa Monica, said today that it has named Bruce Wiseman as Chief Operating Officer for North America. Wiseman reports to Adconion CEO Tyler Moebius. Wiseman was most recently EVP and CFO at Fox Audience Network.

Veoh 145

Veoh Santa Monica Yahoo Advertising 145

socalTECH

FEBRUARY 28, 2012

Santa Monica-based GraphEffect , the developer of social marketing software which helps advertiser manage their advertising on Facebook, said this morning that it has launched a significant update to its platform. The firm--which is headed by James Borow--said its new, GraphEffect 2.0 READ MORE>>.

Platform 159

Platform Santa Monica Advertising Content 159

socalTECH

AUGUST 8, 2014

Santa Monica-based Demand Media reported a steep drop in revenues for the last quarter, saying that it had $89.8M The company said the drop came due to a shift away from higher CPM direct display advertising. in revenues for the three months ended June 30, 2014, down from the $101.1M

Demand 138

Demand Content Media eHow 138

socalTECH

MAY 7, 2010

Two Southern California firms have made Advertising Age's annual list of the largest search marketing agencies, released last week. Santa Monica-based The Search Agency , which is headed by David Hughes, was listed at number 12, and San Diego-based Covario , which is run by Russ Mann, was listed at number 25.

Marketing 174

Marketing Southern California Santa Monica Advertising 174

socalTECH

NOVEMBER 21, 2011

Santa Monica-based Outcast , the operator of those ubiquitous, video advertising screens at gas stations, reported today that it has inked a deal with the NFL Network.

Networking 150

Networking Screening Santa Monica News 150

socalTECH

MAY 5, 2011

Santa Monica-based Demand Media reported its results Thursday, saying that it had a net loss of $5.6 in revenues the firm reported in Q1 of 2010. Demand also mentioned strong direct brand advertising sales helped its results. Demand also mentioned strong direct brand advertising sales helped its results.

Demand 133

Demand Media Santa Monica .Net 133

socalTECH

MARCH 6, 2015

Santa Monica-based Demand Media said Thursday that it has named a new CFO, appointing Rachel Glaser to the position. The announcement came as part of Demand Media''s quarterly results announcement, where the company reported 2014 revenues of $172.4M. Glaser was most recently the CFO of Move, Inc.

Demand 100

Demand Media Santa Monica Advertising 100

socalTECH

DECEMBER 16, 2011

Auto maker Honda is taking direct aim at Santa Monica-based TrueCar , with threats to pull advertising allowances from dealers who list below invoice on the site, according to a report from the LA Times. In the report, the Times says that TrueCar is now on track to reach $100M in revenues this year.

Truecar 113

Truecar Santa Monica Pricing Report 113

Tech Zulu Event

JUNE 25, 2015

Advertising technology is hot with the rise of mobile, evidenced in part by Verizon’s merger with AOL valued at $4.4 But that’s changing with a new crop of rich media platforms disrupting the ecosystem with new mobile and non-standard rich media ad formats, one of which – Jetpack – is located right here in Santa Monica.

Advertising 40

Advertising Media Mobile Buzznet 40

socalTECH

JULY 2, 2009

Santa Monica-based internet advertising firm the Rubicon Project said Thursday that the firm has officially opened up its London offices, and hired on a Director to handle UK publishers. Thomas reports to Jay Stevens, Rubicon's new VP and GM International, who the firm snagged from MySpace last month. READ MORE>>.

Clearstone 133

Clearstone Santa Monica Advertising Report 133

Tech Zulu Event

JUNE 10, 2014

The Los Angeles Business Journal recently reported data compiled by SoCalTech.com showing that “L.A. The Los Angeles Business Journal recently reported data compiled by SoCalTech.com showing that “L.A. But it was the low-key, creative beach vibe of Venice and Santa Monica that spurred a spate of start-ups to seek offices and homes.

Entertainment 108

Entertainment Santa Monica Journal Belkin 108

Tech Zulu Event

FEBRUARY 18, 2013

The Internet thus far has been monetized by display, video, and in-text advertising — but the one place every user’s eye focuses on first are photos. Tanz has been featured in Entrepreneur Magazine “Young Millionaires of 2011 Special Report.” from Carnegie Mellon University. The old media companies were resistant to change.

Advertising 98

Advertising Santa Monica Startup Content 98

Tech Zulu Event

JUNE 28, 2012

The first-ever Silicon Beach Fest attracted more than 2,000 attendees from LA, San Francisco, San Diego, Santa Barbara, New York, Toronto, and London to celebrate LA startups and entertainment with panels, parties, pitch fests, hackathon, and beach games: volleyball, basketball and surfing lessons in Santa Monica and Venice on June 21-23, 2012.

Hollywood 67

Hollywood Technical Review Startup Rustic Canyon 67

Both Sides of the Table

JULY 1, 2010

Founded in 2008 in Santa Monica by Ron Goldman (former CRO of shopping.com) and Rahul Sonnad. Company reports 250,000 users in 49 countries with 1mm+ application downloads. A demand side advertising platform which allows advertisers to bid on individual ad impressions in real time, based on the site and who would see it.

Zag 248

Zag Truecar Venture Capital CarsDirect 248

socalTECH

MAY 14, 2013

We get wired with a payment at the end of the month, and never have to worry about collecting, and don''t have to talk to advertisers. However, we are here in Santa Monica, and we are a celebrity and entertainment site, and the next step for us in monetization is to get direct partnerships and deals with entertainment advertisers.

Google 236

Google Sites Startup Web 236

Both Sides of the Table

FEBRUARY 20, 2012

Daily Candy was one of the earliest successes in the newsletter business, which ultimately sold to Comcast for a reported $125 million. Second, she sells advertising, which given her tight demographic and the big spending that comes when one is planning a wedding she can monetize really well.

Startup 363

Startup Entrepreneur SEO Venture Capital 363

Frank Addante

MAY 24, 2007

► February (1) What do you do when a reporter you admire misrepre. the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Find a Simple Way to Tell a Complex Story (and ano.

Advertising 40

Advertising Startup Venture Capital Outsource Development 40

Both Sides of the Table

FEBRUARY 15, 2011

I live in the city of Santa Monica. There is no region in the country that comes close to having the sheer number of angels & VCs that Silicon Valley has as well as the dollars that flow into the region (40% of all dollars, PwC Moneytree report ). So can you really build a great tech firm outside of Silicon Valley?

Venture Capital 313

Venture Capital Southern California Google Startup 313

socalTECH

MARCH 4, 2010

Recently, Santa Monica-based Docstoc (www.docstoc.com) launched a new marketplace on its site, for anyone interested in selling professional documents. We thought we'd get the background on the new effort directly from Jason Nazar , CEO and founder of Docstoc, to learn more about the new service.

Technical Review 171

Technical Review Rustic Canyon Screening Startup 171

Tech Zulu Event

OCTOBER 20, 2011

As a result, the team transformed the advertising industry with the creation of the first in-image ad network. CallFire.com is a small company with fewer than 20 employees located in beautiful Santa Monica. They are a unique group of intellectuals with aspirations to truly change how companies do business.

UCLA 102

UCLA Company Companies Idealab 102

Tech Zulu Event

OCTOBER 28, 2011

As a result, the team transformed the advertising industry with the creation of the first in-image ad network. Headquarted in Santa Monica, CA, CallFire is dedicated to providing high-availability systems, intuitive user interfaces, furious developer support, and unparalleled customer care in order to transform how companies do business.

Idealab 77

Idealab Tech Coast Angels Startup Platform 77

Tech Zulu Event

NOVEMBER 28, 2011

Being that the theme of the night was community, it was perfect that the event was held at CoLoft , a workspace in Santa Monica that focuses on start up entrepreneurs. Home furnishings retailer Bed Bath & Beyond has reported net sales for the second quarter ended August 27, 2011 increased by 8.3%.” – Retail Week.

Metrics 87

Metrics Email Startup Technical Review 87

Tech Zulu Event

OCTOBER 28, 2011

As a result, the team transformed the advertising industry with the creation of the first in-image ad network. Headquarted in Santa Monica, CA, CallFire is dedicated to providing high-availability systems, intuitive user interfaces, furious developer support, and unparalleled customer care in order to transform how companies do business.

Idealab 49

Idealab Tech Coast Angels Startup Platform 49

Frank Addante

JUNE 10, 2007

► February (1) What do you do when a reporter you admire misrepre. the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. For us, being near Santa Monica was key.

Startup 40

Startup Technical Review Software Review Advertising 40

SoCal Delicious

OCTOBER 8, 2012

If youre buying a luxury home or just like looking at them, check out this live chat from reporter Lauren Schuker Blum and WSJ.com real estate editor Matthew Strozier. But with just a month or so until the units, which run between $500,000 and $2 million, hit the market, he is advertising them to people in the technology industry.

Los Angeles 44

Los Angeles Software Review Technical Review Journal 44