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Intro to Search Engine Optimization

SoCal Tech Calendar

Thursday, September 6, 2012 -- Intro to Search Engine Optimization. What is Search Engine Optimization? This class is designed to teach you how to drive more traffic to your web site and increase sales, by using tools suited for anyone! Coloft Academy. See [link] (more)

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Here are tricks to find yourself on social media.

Berkonomics

Start with a simple tool. There are tools to inform you when your company name or personal name is mentioned. Proactively link outward from your site. You and your staff need to learn about these tools and engage aggressively with your fans in as many ways as possible. Then add more complex listening posts.

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Covario Buys Netconcepts

socalTECH

San Diego-based Covario , a developer of search advertising and web site optimization software and services, said today that it has acquired Netconcepts, LLC , a website search engine optimization firm based in Madison, Wisconsin. Financial terms of the buy were not disclosed. READ MORE>>.

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Have you set your social media listening posts?

Berkonomics

There are tools to inform you when your company name or personal name is mentioned. You and your staff need to learn about these tools and engage aggressively with your fans in as many ways as possible. There is still a great place for traditional advertising.

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8 Key Rules for Starting a Business on a Shoestring

Startup Professionals Musings

A few years ago, before the Internet was pervasive, before everyone carried a smartphone and before do-it-yourself software tools were available for free, it was difficult to reach a critical mass of new customers without spending a million dollars on a website, custom software and television advertising.

Startup 108
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Interview with Robert Flynn, Aggregage

socalTECH

Los Angeles-based Aggregage (www.aggregage.com) is looking to help aggregate the content across multiple blog publishing sites, and curate that information into specific, B2B niche vertical web sites. At that time, monetizing by advertising didn't exist, and web developers were having to hand roll those experiences.

Startup 162
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Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

“I know half the money I spend on advertising is wasted, but I can never find out which half.” In the “good old days”, pre- 1999, advertising dollars were largely gambled away. Such Search Engine Optimization (SEO) is modern-day snake oil. However, Search Engine Management (SEM) is not a “set and forget” exercise.

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