Advertising Services Truecar 
socalTECH
NOVEMBER 19, 2012
In a major launch, Santa Monica-based TrueCar , the online new and used car pricing website, said it has launched a redesigned website and new ad campaign. TrueCar, which is headed by Scott Painter, said it has launched a $7.7M advertising campaign developed by Santa Monica's DW+H, to help position it as a national brand.
socalTECH
JANUARY 16, 2012
Santa Monica-based TrueCar , the online auto buying site led by Scott Painter, said Monday that it is addressing compliance issues and concerns with its service with a change to its billing model. TrueCar said Virginia has been okay with flat fee billing since January of 2001. READ MORE>>.
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socalTECH
DECEMBER 16, 2011
Auto maker Honda is taking direct aim at Santa Monica-based TrueCar , with threats to pull advertising allowances from dealers who list below invoice on the site, according to a report from the LA Times. In the report, the Times says that TrueCar is now on track to reach $100M in revenues this year. READ MORE>>.
Both Sides of the Table
JULY 1, 2010
The consumer product they’ve created is called TrueCar. A location based service which incorporates social and gaming elements. A demand side advertising platform which allows advertisers to bid on individual ad impressions in real time, based on the site and who would see it. And it carries no inventory.
socalTECH
FEBRUARY 26, 2018
Santa Monica-based TrueCar has withdrawn its affiliation with the National Rifle Association (NRA), one of a number of brands which have stepped away from their commercial affiliations with the group in the wake of the slaying of 17 students in Parkland, Florida. — TrueCar (@TrueCar) February 24, 2018. READ MORE>>.
Both Sides of the Table
MARCH 12, 2013
He was also the first one to challenge my conventional wisdom that it made no sense for tech companies to advertise on television. We both wanted to put energy into GRP’s platform of services that provide more value to our investments than merely capital. He walked me through both the logic and the math.
Both Sides of the Table
FEBRUARY 15, 2011
Many of the Valley tech firms saw advertising as “beneath them&# and many VCs in the first boom encouraged people to focus on eyeballs rather than dollars. In New York you have access to fashion, media, art and of course, financial services. Scott Painter , founder of CarsDirect has created TrueCar (backed by GRP Partners).
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