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DECEMBER 16, 2016

Santa Monica-based GumGum has launched a new effort to apply its technology to analyze sports sponsorships and advertising. The company says its new offering lets teams and advertisers analyze every single frame of sports coverage, to understand how the signage at sports events is appearing across live television, social media, and streaming.

Advertising 100

Advertising Santa Monica Social Media Media 100

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APRIL 16, 2010

Break Media said that Apogee Media Network will focus on customer acquisition, email marketing, and social media for advertisers, on a CPA-basis. Tags: marketing media social advertising break apogee. Break said it soft-launched the division in January. READ MORE>>.

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Social Media Media Marketing Advertising 230

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OCTOBER 21, 2014

What''s unique about it, it is stream live social media, and actually puts that social media content on the display right in front of you. That enables anyone who wants to run an event and incorporate social media to download our software and be ready to go. READ MORE>>.

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Social Media Media Startup Culver City 178

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MAY 23, 2013

UberMedia , the Idealab-backed startup best known for its Twitter client software, has recast itself as a mobile advertising firm, saying yesterday that it has launched a new mobile advertising product called UberAds. ubermedia mobile advertising twitter social signals' READ MORE>>.

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Advertising Mobile Idealab Social Media 173

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JULY 8, 2013

If there were such a thing as a "Dream Team" for mobile advertising, you would be hard pressed not to pick the founding team of Los Angeles-based Gradient X (www.gradientx.com), whose founders include Michael Lum (formerly of OpenX), Brian Baumgart (formerly at Adconion), and Julie Mattern (formerly of Rubicon Project).

Advertising 253

Advertising Mobile OpenX Software Review 253

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JANUARY 5, 2009

San Diego-based Brickfish, an online advertising network focused on social media, announced this monring that it has hired Becky Carroll as the firm's Director of Social Media. Carroll will head up the firm's social media marketing. The firm is venture backed by DCM, Draper Richards L.P.,

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Social Media Media Draper San Diego 100

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MAY 24, 2013

Los Angeles-based celebrity advertising firm Ad.ly helps match up celebrities with social media advertisers. CEO Walter Deph says that the company is really focused on driving engagement with brands and leveraging the real-time conversations on social media. disclosed Thursday that it has raised $2.0M

GRP Partners 159

GRP Partners Social Media Advertising Venture Capital 159

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SEPTEMBER 28, 2018

Santa Monica-based H Code , which provides digital advertising services around reaching the U.S. According to H Code, the new product offers up a "fully integrated" digital marekting and media solution to connect brands and agencies with U.S. Hispanic market, says it has rolled out a new product it calls Tastemakers. READ MORE>>.

Media 124

Media Product Marketing Santa Monica 124

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DECEMBER 9, 2020

Los Angeles-based GumGum Sports , which develops artificial intelligence powered software which helps sports team measure advertising being presented in sports coverage of their teams, has rolled out a new analytics module it says streamlines sponsorship analysis and reporting.

Artificial Inteligence 113

Artificial Inteligence Social Media Entertainment Advertising 113

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DECEMBER 21, 2017

Santa Monica-based GumGum , which is using computer vision in the programmatic advertising market, sports, and social media, said today that it has just passed up the $100M in revenues mark. GumGum's software is used for analyzing visual contents in the social media, publishing, and other areas.

Social Media 100

Social Media Santa Monica Advertising Media 100

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OCTOBER 8, 2013

Los Angeles-based social advertising technology developer Adly announced today that it has added a new investor, with ties to professional athletes and celebrities. Adly helps advertisers tap into the social media footprint of celebrities, matching up those celebrities with brands to help promote their brands via social media mentions.

Social Media 170

Social Media Advertising Media Los Angeles 170

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SEPTEMBER 7, 2018

Santa Monica-based GumGum Sports , the arm of GumGum which develops technology to measure the social media value of sponsorships for sports teams, says it has just signed the NHL's Columbus Blue Jackets as a new customer. Financial details of the win were not announced. READ MORE>>.

Social Media 100

Social Media Santa Monica Advertising Media 100

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OCTOBER 4, 2013

Santa Monica-based online advertising analytics firm Adomic has scored the top prize--and $160,000 in cash plus services--as part of the annual Siemer Silicon Beach Summit awards. READ MORE>>. startup award conference wavemaker siemer adomic'

Santa Monica 245

Santa Monica Social Media Conference Advertising 245

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FEBRUARY 9, 2021

All of the supply we are accessing and selling to advertisers and agencies we are working with have high levels of intent. That's people looking for a particular cell phone, we're accessing keyword intent to drive people to Samsung, who is an advertiser of ours. The company was founded in 2001, as Findology Interactive Media.

Advertising 203

Advertising Startup Google Commerce 203

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JANUARY 24, 2018

According to TurboTax, it will be using TV, radio, digital advertising, community events, and social media in both English and Spanish, to reach out to the Hispanic market this year. The new campaign theme is build around the phrase, "No hay por que tener miedo" -- there is nothing to be afraid of.

Marketing 113

Marketing Social Media San Diego Advertising 113

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SEPTEMBER 18, 2014

Shuttlerock , a New Zealand-based developer of marketing software which helps companies embed social media generated by their fans into their websites, has raised $2.35M in a Series A funding, and opened up its US headquarters in Los Angeles. shuttlerock angeles social media software marketing venture capital international zealand'

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Social Media Venture Capital Los Angeles Media 153

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AUGUST 13, 2018

Santa Monica-based GumGum Sports , which helps advertising agencies measure the media value of sponsorships of sporting events using computer vision technology, has agreed to provide media valuation for the Maui Jim Maui Invitational, being held later this year. Financial impact of the win was not announced. READ MORE>>.

Santa Monica 113

Santa Monica Social Media Media Advertising 113

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MAY 22, 2017

Santa Monica-based Webspectator , the operator of a real-time Internet advertising market, has named Andy Batkin as its CEO. Batkin has served as CEO of Social Summits, a digital and social media consultancy, and also served at TVPlus, Prolink Media, and Interactive Marketing. READ MORE>>.

Santa Monica 113

Santa Monica Social Media Advertising Media 113

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MAY 29, 2013

Los Angeles-based social, celebrity advertising startup Adly confirmed the company''s recent $2M funding round today, officially announcing the funding from GRP Partners and Siemer Ventures. adly venture capital funding social celebrity advertising' The firm disclosed the funding last week. READ MORE>>.

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Funding GRP Partners Social Media Advertising 170

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AUGUST 25, 2011

Los Angeles-based Funny Or Die , the online comedy video site, and social media influence site Klout said Wednesday that they are in a strategic partnership. Klout offers up special awards, access to events, special services, and more to people based on their "social media influence". READ MORE>>.

Social Media 167

Social Media Advertising Media Sites 167

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MARCH 11, 2019

Chris Loughlin is CEO of the company, which develops web, text, mobihle, and voice applications to automate refill requests and reminders, and also helps with marketing, including social media, online advertising, electronic newsletters, and more that pharmacies can send to their customers. READ MORE>>.

Invest 113

Invest Newsletter Social Media Equity 113

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APRIL 4, 2018

Los Angeles-based Fullscreen announced this morning that it has acquired Reelio , the developer of an influencer marketing platform focused on the millennial and Gen Z market, helping brands, advertisers, and agencies identify social media influencers. Financial terms of the buy were not announced.

Social Media 100

Social Media Advertising Los Angeles Platform 100

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NOVEMBER 19, 2014

ventureLab is currently targeting companies in the area of advertising technology, social/gaming media, content and community. Prasad is part of new media company the Collaborative, and is known for catapulting Kogi BBQ into the limelight via his Twitter social media campaign. READ MORE>>.

Incubator 229

Incubator Seed Funding Startup Social Media 229

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OCTOBER 2, 2013

San Diego-based Vionic , a developer of technology for helping companies create social media deals and promotions, said Wednesday that it has raised $900,000 in a funding round. vionic social offers venture capital angel media software advertising' The funding came from angel investors. READ MORE>>.

Social Media 183

Social Media San Diego Venture Capital Advertising 183

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SEPTEMBER 6, 2012

Online advertising provider Real Media Group , which is part of 24/7 Media, said today that it has launched three new video formats. 24/7 Media acquired Los Angeles-based Panache in December of 2011. READ MORE>>.

Media 154

Media Slides Social Media Advertising 154

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JANUARY 9, 2018

Ryan said that the company uses artificial intelligence and machine learning--plus such things are social media and targeted advertising--to find prospective home buyers for homes. The company only charges a 2 percent, flat free. READ MORE>>.

Artificial Inteligence 124

Artificial Inteligence Woodland Hills Funding Social Media 124

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JANUARY 22, 2013

Los Angeles-based investor Siemer Ventures has backed social media advertising and analytics firm Optimal , Optimal said Monday.

Southern California 159

Southern California Social Media Advertising Media 159

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FEBRUARY 28, 2012

Looking to enhance the advertising units on its network of sites, Santa Monica-based Demand Media said today that it has launched a new set of "social feed ads" to its advertisers. Demand Media said the new tools integrate custom, real-time social feeds into rich media ads featuring video, audio, Flash, and HTML5.

Demand 157

Demand Media eHow Santa Monica 157

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FEBRUARY 3, 2012

Fandango said that the SuperBowl advertisment will feature a tag which links viewers to its mobile apps. Fandango said the push will include both the Super Bowl advertising spot, social media outreach on Facebook and Twitter, as well as promotion across its site and apps.

Fandango 176

Fandango Southern California Hulu Social Media 176

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JULY 9, 2019

Hedges also previously has served at Bain & Company, Accenture.com, and Ogilvy & Mather.

Draper 124

Draper Southern California Santa Monica Social Media 124

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MARCH 22, 2012

Los Angeles-based SodaHead , the online social discussion and voting site, is one of the launch partners for the new Google Analytics Social Media features, Google said this week.

Google 160

Google Social Media Sites Advertising 160

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DECEMBER 10, 2013

Los Angeles-based technology incubator and studio Science said today that it has hired on Matt Monahan as its new Vice President of Social Media Marketing. Monahan was most recently at AlphaBoost, a startup which was building Facebook advertising reporting software.

Marketing 178

Marketing Incubator Social Media Google 178

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MAY 13, 2014

San Diego-based Liquid Grids , a developer of digital advertising software aimed at the healthcare industry, said this morning that it has raised a Series A funding round. liquidgrids liquid grids venture capital healthcare marketing advertising' Size of the round was not announced. The company said it has added Daniel M. READ MORE>>.

Bradbury 100

Bradbury Marketing Miramar Advertising 100

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OCTOBER 26, 2010

Ventura-based The Trade Desk , the newest Internet advertising startup of Jeff Green, former co-founder of AdECN, said today that it has tapped an eBay vet for its new Director of Platform Solutions. Tags: trade desk tradedesk internet advertising executive ebay marketing. READ MORE>>.

Ventura 172

Ventura Advertising Social Media Platform 172

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NOVEMBER 12, 2009

San Diego-based Brickfish , a developer of social media and online advertising software, said today that online shoe and apparel firm Zappos.com and Steve Madden are using its social media platform. Tags: brickfish social media advertising zappos steve madden football shoes retail ecommerce.

Social Media 113

Social Media San Diego Advertising Media 113

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APRIL 23, 2013

MarketShare develops technology used to help with understanding the payoff of investments across a company''s marketing and sales effort, including TV, print, display, search, video, social media, website, PR, and other efforts. software analytics advertising sales marketing partners elevation capital venture marketshare'

Social Media 164

Social Media Sales Advertising Los Angeles 164

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FEBRUARY 4, 2011

Santa Monica-based Focused Labs , which provides social media marketing services, said Thursday that it has renamed itself GraphEffect , and raised $2M in funding. GraphEffect provides a social advertising platform which helps advertisers gain Facebook fans and Likes. READ MORE>>.

Marketing 189

Marketing Santa Monica Social Media Advertising 189