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Dollar Shave Club Acquired For $1 Billion By Unilever

socalTECH

In another, stunning exit for Southern California's technology startup community, Los Angeles-based Dollar Shave Club has been acquired from a reported $1 billion by Unilever. Dollar Shave Club operates a subscription, razor and toiletries accessory business targeted at men. READ MORE>>.

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Dollar Shave Club's Secret Weapon: Snazzy Launch Video

socalTECH

If nothing else, the video seems to suggest that Dollar Shave Club has, if nothing else, an eye for viral Internet marketing. Dollar Shave Club is offering up an online, subscription service which delivers high quality razors to customers on a monthly basis. READ MORE>>.

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Interview with Michael Dubin, Dollar Shave Club

socalTECH

Earlier this month, Los Angeles startup Dollar Shave Club (www.dollarshaveclub.com) made a huge splash with its launch of a subscription, monthly delivery service for razor blades. Michael Dubin: My background is digital marketing, and a little bit of editorial. How do you expect to win consumers over?

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The brains behind one of marketing’s biggest hits are out to reshape the industry again… with direct mail

TechCrunch LA

Postie , a new Los Angeles-based startup, has a vision for the future of advertising and marketing — and it’s direct mail. Unilever buys Dollar Shave Club for reported $1B value. Neddenriep, served as the chief technology officer for Science — a role he’s continuing at Postie.

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Dollar Shave's TV Push Powered By Convertro

socalTECH

Fans of Los Angeles subscription razor firm Dollar Shave Club might have noticed a lot of the firm recently on television. Convertro said it has been working with Media Design Group , a direct response TV advertising agency, to help measure the efficacy of broadcast marketing. READ MORE>>.

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Postie Raises $3.5M To Apply Machine Learning To Direct Mail

socalTECH

Los Angeles-based Postie , a new startup focused on using machine learning and "quant marketing" to direct mail, said on Tuesday that it has raised $3.5M working on such companies as Dollar Shave Club, DogVacay, MeUndies, Famebit and Hello Society. in a seed funding.

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Retina Launches AI, Machine Learning Tool For E-commerce Companies

socalTECH

Los Angeles-based Retina , a startup which develops machine learning and artificial intelligence software for predicting customer lifetime value (CLV) of a company's customer, said it has launched a new tool that it is offering up to small to middle-market e-commerce businesses. According to the company, its new service, Retina Go!