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Why Startups Need to Blog (and what to talk about …)

Both Sides of the Table

By definition, you read blogs. If you care about accessing customers, reaching an audience, communicating your vision, influencing people in your industry, marketing your services or just plain engaging in a dialog with others in your industry a blog is a great way to achieve this. People often ask me why I started blogging.

Blogging 373
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Should You Blog? (yes, and here’s how …)

Both Sides of the Table

I recently wrote a piece for Mashable on how to create a company blog. Since it’s already written (and since I promised not to republish on my blog other than a summary) if you’re interested please have a read over there. I have a very detailed article that covers stuff I won’t cover in detail in this post.

Blogging 286
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The Power of Twitter in Information Discovery

Both Sides of the Table

First, A Primer: Portals, RSS, Feed Readers & Delicious - When the web started we needed directories to find information and thus Yahoo! Then came RSS ( Really Simple Syndication ) widely credited to Dave Winer for driving the spec & adoption. And the company that helped websites publish RSS? That’s Twitter.

RSS 349
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The Men of Pinterest

InfoChachkie

Of course, there has been no shortage of articles about Pinterest lately. While both of those things are relevant to my interests, this article is about neither. The inspiration for this blog post via a recent Tweet , Hunter is a force of good at Youtube and Google. I guess I was right. Hunter Walk. Tristan Walker.

Blogging 178
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Here are 10 Tips from BuzzFeed to Make Your Content Go Viral

Both Sides of the Table

We also talked about why Jon decided to leave Google to become an EIR at a VC firm (Polaris) – minute 33. Offer the ability to react / comment - In the blogging world it’s clear that having a good comment system like Disqus is critical. Good comment community = viral blog. The more engaging, the more it gets shared.

Buzzfeed 354
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Coull Entrepreneurs Get More Customers

InfoChachkie

Apologies: an incomplete draft of this article was inadvertently sent out previously via RSS. This article originally appeared on Forbes HERE. Others shun translucent run-of-site Google ads, because they are distracting and monetize at extremely low rates. You can also check out my blog for emerging entrepreneurs HERE.

Customer 226
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Social Networking (the Shorter Version) Past, Present, Future

Both Sides of the Table

This blog post originally appeared in serialized form here on TechCrunch. If you came here via a direct link you might want to check out the more detailed full version on my blog, which is here. asymmetry, real-time, curated RSS / link-sharing]. ask microsoft, aol/time warner & google]. Google acquired YouTube for $1.65