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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). While I realize that a high level of certainty in these numbers is an elusive goal, the value of doing the work, and benchmarking your business against competitors is well worth the effort.

Custom 100
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Why Your Marketing Campaign Sucks

Both Sides of the Table

This article originally appeared on TechCrunch. Creating awareness for your brand and products is one of the lifebloods of technology startups yet in a world where so many companies are being created it becomes difficult to rise above the noise. Mostly it’s because your marketing campaigns suck.

Marketing 389
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RingRevenue Creates A New Performance Marketing Revenue Channel

InfoChachkie

If you haven’t already subscribed yet, subscribe now for free weekly Infochachkie articles! And for many companies a good deal of their business is still closed over the phone–through their call centers. And then there’s the bigger issue, which is that companies like this want more calls. You’re right.

Marketing 209
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When Should Technical Founders Become CEO?

Both Sides of the Table

Much has been written about when it is time to hire a “professional CEO” to run a startup company and of course that has long been a norm in Silicon Valley when founders find that their inexperience may be a limiting factor in company growth ( know as the Peter Principle ). So why did Larry need to return?

CTO Hire 309
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Non-millennial Bootstrapping – These 50-Something Entrepreneurs Rejected VC $ And Nailed It

InfoChachkie

A version of this article previously appeared Forbes. Without taking a dime of outside capital, the company has achieved impressive success in a competitive, SaaS market segment, landing companies such as Nike, Intuit, NASA, AutoDesk and PBS. I have always worked on early stage products. Semick: They are.

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Social Networking (the Shorter Version) Past, Present, Future

Both Sides of the Table

Brands didn’t advertise their web pages they advertised “AOL Keywords.&# If you were a newly minted, venture-backed consumer Internet company you had to have a deal with AOL to reach your customers. By the mid-nineties we had the World Wide Web, which gave us a standard way to publish web pages using HTML.

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The Master Checklist of EVERYTHING You Need to Start a Business

Jason Nazar

Pick a company name and check any potential trademark infringements on Trademarkia or KnowEm. Determine whether your business name needs to be trademarked, and if does Trademark it at the USPTO. Protect your written works and code through the Copyright Office. Vet your idea with the idea checklist. Recommended.