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Startup Professionals Musings
AUGUST 24, 2022
As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). While I realize that a high level of certainty in these numbers is an elusive goal, the value of doing the work, and benchmarking your business against competitors is well worth the effort.
Both Sides of the Table
MARCH 14, 2013
This article originally appeared on TechCrunch. Creating awareness for your brand and products is one of the lifebloods of technology startups yet in a world where so many companies are being created it becomes difficult to rise above the noise. Mostly it’s because your marketing campaigns suck.
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Startup Professionals Musings
SEPTEMBER 29, 2014
Often I find that experienced investors scan ahead to the management page of a business plan, even before they read the product description. These days, with Sarbanes-Oxley and all the new SEC regulations, an MBA does not begin to cover the accounting, process, and tax knowledge needed to steer a company’s finances.
Both Sides of the Table
MARCH 27, 2011
If you care about accessing customers, reaching an audience, communicating your vision, influencing people in your industry, marketing your services or just plain engaging in a dialog with others in your industry a blog is a great way to achieve this. Who are your customers, partners or suppliers? accessibility.
InfoChachkie
JULY 14, 2011
If you haven’t already subscribed yet, subscribe now for free weekly Infochachkie articles! And for many companies a good deal of their business is still closed over the phone–through their call centers. And then there’s the bigger issue, which is that companies like this want more calls. You’re right.
Startup Professionals Musings
MARCH 9, 2013
Often I find that experienced investors scan ahead to the management page of a business plan, even before they read the product description. These days, with Sarbanes-Oxley and all the new SEC regulations, an MBA does not begin to cover the accounting, process, and tax knowledge needed to steer a company’s finances.
Both Sides of the Table
OCTOBER 15, 2014
Much has been written about when it is time to hire a “professional CEO” to run a startup company and of course that has long been a norm in Silicon Valley when founders find that their inexperience may be a limiting factor in company growth ( know as the Peter Principle ). So why did Larry need to return?
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