Both Sides of the Table

JULY 21, 2014

It’s when the noise stops and you can actually get customer attention, press articles and VC meetings. If your investor worked inside of a SaaS company for years and disagrees with me then listen to them. It’s where the truly innovative separate themselves from the pack. It’s when the game slows.

Marketing 354

Marketing Case Study Metrics Sales 354

InfoChachkie

JANUARY 5, 2015

A version of this article previously appeared in Forbes. If you haven''t already subscribed yet, subscribe now for free weekly JohnGreathouse.com articles! A recurring entrepreneurial challenge is to determine the optimal price of a new product, especially absent a directly competitive alternative. How Much For A Rib?

Pricing 100

Pricing Product Startup Customer 100

InfoChachkie

JANUARY 16, 2018

A version of this article previously appeared Forbes. Without taking a dime of outside capital, the company has achieved impressive success in a competitive, SaaS market segment, landing companies such as Nike, Intuit, NASA, AutoDesk and PBS. Building a SaaS business in Santa Barbara California has many benefits.

Venture Capital 115

Venture Capital Entrepreneur Santa Barbara SaaS 115

Both Sides of the Table

NOVEMBER 3, 2010

Here are some of the tools in the Swiss Army Knife that your team needs to be armed with to scale: (this article was originally posted on GigaOm in a shorter format.). Those were the early days of SaaS and you might remember that even Salesforce.com has major outage problems. So we thought we were just managing our economic risks.

Sales 296

Sales Pricing Startup Customer 296

Both Sides of the Table

AUGUST 28, 2009

We went through the euphoria of massive exposure at the time of our launch due to an article that ran in the Financial Times. As the economy soured and people grew wary of buying Internet software (we were SaaS as early as 1999 – our buyers were certainly “early adopters&# ) and life grew more difficult. We were hot.

Startup 331

Startup Press Customer Custom 331

Both Sides of the Table

SEPTEMBER 28, 2014

This is why investors really like SaaS software companies where you have recurring revenue and your largest customer accounts for < 5% of your revenue and your renewals rates are > 90%. In that article I linked to I outline the difference between gross margin & net margin. Think DropBox, Airbnb, Uber, Maker Studios.

Startup 383

Startup Company Companies .Net 383

InfoChachkie

OCTOBER 1, 2010

free weekly Infochachkie articles! A startup is far more likely to respond to an inquiry, especially if they are in your industry yet are not competitive. The key is to avoid the adverse fate suffered by Kramer at the conclusion of this particular episode. If you haven’t already subscribed yet, subscribe now for.

Company 124

Company Companies Email Press 124

Both Sides of the Table

MARCH 27, 2011

They are an open-source & SaaS provider of eCommerce solutions. eCommerce is an enormously competitive search term. So my biggest recommendation of “what&# to blog is a series of articles that will be helpful to your community. Take one topic and break it up into 10 bite-sized articles. Think Magento.

Blogging 373

Blogging Startup Writing Venture Capital 373

Both Sides of the Table

MARCH 22, 2010

Robert’s article is worth reading. Every great article has an “angle.&# The angle of this article is that most people don’t build good relationships with journalists and they should. Given a choice of your marketing person or talking to you (the founder) there’s no competition.

Tips 307

Tips Startup Press Blogging 307

Both Sides of the Table

APRIL 12, 2015

This article on TechCrunch states that Twitter only gets a 20% cut on DataSift reselling its data almost making you believe this is why Twitter wants to cancel its deal. We make money by helping customers reduce complexity in data streams and they pay us SaaS licenses and volumetric processing fees to do so. Just how much? Ninety five.

Platform 150

Platform Course Customer Custom 150

Both Sides of the Table

DECEMBER 18, 2009

Journalists have just written an article that wasn’t favorable. You’ve got to put the competition into perspective. It was the worst year in history to be selling Enterprise Software and worse yet we were selling SaaS software, which was still experimental in buyers’ minds. Not lose your cool. But we did $2.1

Entrepreneur 298

Entrepreneur Startup GRP Partners Venture Capital 298