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Beyond Entertainment | Social Media as a Tool for Marketers

Tech Zulu Event

Since its inception into the mainstream fabric of people’s lives, social media and the concept of social networking has gone through a rather peculiar evolutionary transition. It is now a standard with any new social network to be able to cater to both the consumer and the brand; the person and the product.

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Balance Your Marketing Spending Between Free and Fee

Startup Professionals Musings

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Long-term sales.

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From Startup Newsletter To Best Selling Book: How This Entrepreneur Pulled It Off

InfoChachkie

A version of this article previously appeared on Inc. Along the way, they created a supportive community of emotionally attached stakeholders that would be the envy of any Social Media Manager. If you haven''t already subscribed yet, subscribe now for free weekly Infochachkie articles! Here''s how they pulled it off.

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Los Angeles-based Frame launches mental health gateway for a pandemic-stricken generation

TechCrunch LA

The story behind Frame, the startup aiming to be the nation’s gateway into the world of therapy and mental wellness, seems like a tailor-made story of American entrepreneurial success. “There was no brand that was representing what it means to be a modern therapy goer and that’s why we started Frame,” says Bird. .

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The makers of the virtual influencer, Lil Miquela, snag real money from Silicon Valley

TechCrunch LA

Last week, the Los Angeles-based startup led by Trevor McFedries , outed itself as the collective consciousness behind the virtual celebrity Lil Miquela and her less well known contemporaries Blawko22 and BermudaisBae in a choreographed melodrama worthy of Los Angeles’ best reality television. “[Manufacturing] social influence.”

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Startup Marketing Should Skip Traditional Advertising

Startup Professionals Musings

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Long-term sales.

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How to Use Generative AI and LLMs to Improve Search

TechEmpower

This nuanced approach can cater to the most specific of viewer moods and preferences, ensuring a seamless entertainment experience. This category encompasses a vast array of content, from emails and text documents to social media posts. Unstructured Data, as the name suggests, lacks a clear structure.