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Startup Professionals Musings
MARCH 19, 2022
With the power of the Internet, and the impact of the recent pandemic , the world of business services, such as accounting and marketing, have gone more and more remote. In my experience, the good news is that everyone is becoming more and more comfortable with relationships via the new media and technology.
Startup Professionals Musings
AUGUST 24, 2022
As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). Everhart distills his leadership insights from many decades in one of the largest business-to-business marketing agencies, working with companies across the country. Don’t forget it.
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Startup Professionals Musings
AUGUST 13, 2022
get the attention of the market they choose. On the other hand, if you are into solar technologies, there is probably an advantage to being in Arizona or a similar location. But it is an important metric for firms in pursuit of explosive growth. When it comes to the technology ecosystem, clusters are vital.
Startup Professionals Musings
AUGUST 4, 2017
Exactly what is that customer experience that every modern marketer is talking about, and how do you measure it? Show how production workflow software expands customer reach, streamlines processes and reduce costs, rather than merely introducing the latest technology. Now all we hear about is providing the best “customer experience.”
Xconomy
SEPTEMBER 23, 2016
I found another name for this low-tech form of long distance TV show sharing in the New York Times: “sync-watching.” Beyond a simple phone call, far-flung friends are using any technical means possible—like Skype and live tweeting—to duplicate that cozy experience of sitting in front of the same TV together. See how it works here.).
InfoChachkie
MARCH 23, 2015
A version of this article previously appeared in the Wall Street Journal. If you haven''t already subscribed yet, subscribe now for free weekly JohnGreathouse.com articles! The concept was first introduced by Fred Reichheld in a 2003 Harvard Business Review article entitled "One Number You Need to Grow.". Wayne Gretzky.
TechCrunch LA
FEBRUARY 20, 2019
Capitalism is fundamentally about timing, since market competition is about finding opportunities before others. Anyone who has worked in a large company further knows that timing a product launch or a new marketing strategy has more to do with internal politics than reading market forces. When should you start a company?
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