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Balance Your Marketing Spending Between Free and Fee

Startup Professionals Musings

Marketing media content from real customers in real time is now commonplace via sites like Yelp, Foursquare, and online reviews. This includes your website, blog, and presence on social media platforms, including Facebook, Twitter, Pinterest, Tumblr, Instagram, and many more. Owned media.

Marketing 127
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How to Use Generative AI and LLMs to Improve Search

TechEmpower

Content Recommendations in Streaming Services While many streaming platforms suggest content based on viewing history, LLMs have the power to significantly elevate this experience. This advanced approach greatly enhances the user experience, making product discovery more intuitive. An example of this would be: “carrots, chicken, and bok-choy.”

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Driving User Engagement With FEM's Video Recommendations

socalTECH

Rachel Payne: FEM is a video discovery platform that provides quality, relevant video recommendations for any website, app, or content network that is seeking to drive more engagement around video. The metrics are very solid. On average, we''re doubling the time on a site where our platform is embedded. What is FEM?

Google 233
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How New Ventures Can Avoid Conventional Media Costs

Startup Professionals Musings

Marketing media content from real customers in real time is now commonplace via sites like Yelp, Foursquare, and online reviews. This includes your website, blog, and presence on social media platforms, including Facebook, Twitter, Pinterest, Tumblr, Instagram, and many more. Owned media.

Media 95
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This Week in VC with Mo Koyfman of Spark Capital

Both Sides of the Table

How did they end up with such an irreverent site and what was their objective? Company grew by more than “400% each year” for past few years [assume growth metric = revenues]. TechCrunch article. Private, flash sales site focused on apparel goods (women, men and children). These are both either “remnant” or free ad types.

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Startup Marketing Should Skip Traditional Advertising

Startup Professionals Musings

Marketing media content from real customers in real time is now commonplace via sites like Yelp, Foursquare, and online reviews. This includes your website, blog, and presence on social media platforms, including Facebook, Twitter, Pinterest, Tumblr, Instagram, and many more. Owned media.

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The Right Marketing For A New Business Costs Least

Startup Professionals Musings

Marketing media content from real customers in real time is now commonplace via sites like Yelp, Foursquare, and online reviews. This includes your website, blog, and presence on social media platforms, including Facebook, Twitter, Pinterest, Tumblr, Instagram, and many more. Owned media.

Marketing 100