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MyShape Article - Analyst Misses the Point

SoCal CTO

skip to main | skip to sidebar SoCal CTO Monday, March 12, 2007 MyShape Article - Analyst Misses the Point The NY Times did a piece today on MyShape, a start-up in Pasadena - Log in Your Measurements, and the Clothes May Fit. Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -.

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Scaling Sales: Arming & Aiming – Objection Handling

Both Sides of the Table

The original post of this article on appeared on GigaOm in a more concise version here. Some objections are real and they end up becoming changes to your product, your service plan or your pricing / bundling. Prices are too high – Inexperienced sales reps will try to convince you they need to lower price to win deals.

Sales 289
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Netflix Redux: Is It Ever OK to Fire Your Customers?

Both Sides of the Table

This article originally appeared on TechCrunch. Netflix as a service has always prided itself on movie recommendations that are tailored specifically to you plus user ratings on the quality of films. The big price increase : 5 out of 5 stars. Some customer segments value the DVD business and these may be more price sensitive.

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A Major Step In Gender Equality – Rentable Bridesmaid Dresses

InfoChachkie

A version of this article previously appeared on Forbes. If you haven''t already subscribed yet, subscribe now for free weekly JohnGreathouse.com articles! The result of her efforts is an online service that allows brides to select their bridesmaids'' gowns, within a broad range of colors, styles and price points.

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Lean Startup Legend Steve Blank Discloses His Most Daring Guerrilla Marketing Tactics

InfoChachkie

If you haven't already subscribed yet, subscribe now for free weekly Infochachkie articles! . And then they said one thing that most marketers go their whole career never hearing, 'Listen Steve, price is irrelevant, it is speed that matters.' We had been pricing our graphics cards to be a low-cost provider. Good News Bad News.

Marketing 271
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6 Keys to Marketing Customer Experience vs Products

Startup Professionals Musings

Not so long ago, every business assumed that the keys to success were the highest quality product, the best value for the buck, and the best customer service. Exploit your product and service differences. You must be able to highlight these differences between your products and services, and those of your competitors.

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6 Ways To Drive Success Through Customer Experience

Startup Professionals Musings

Not so long ago, every business assumed that the keys to success were the highest quality product, the best value for the buck, and the best customer service. Exploit your product and service differences. You must be able to highlight these differences between your products and services, and those of your competitors.

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