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6 Keys To Thriving In This New Era Of Remote Services

Startup Professionals Musings

With the power of the Internet, and the impact of the recent pandemic , the world of business services, such as accounting and marketing, have gone more and more remote. Yet the value of real relationships, as with consumer customers, has become critical to your business services growth and success.

Services 121
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MyShape Article - Analyst Misses the Point

SoCal CTO

skip to main | skip to sidebar SoCal CTO Monday, March 12, 2007 MyShape Article - Analyst Misses the Point The NY Times did a piece today on MyShape, a start-up in Pasadena - Log in Your Measurements, and the Clothes May Fit. “They’re probably a little ahead of their time,&# she said.

MyShape 150
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Balance Your Marketing Spending Between Free and Fee

Startup Professionals Musings

This is media exposure from a neutral third-party, such as an unpaid news story on your product or service to highlight innovations or social value. A while back in a blog article , I pointed out that none of these justify a startup business plan with little or no budget for marketing. Earned media.

Marketing 127
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Your Customer Success Team Is Focusing On The Wrong Definition Of Success

InfoChachkie

A version of this article previously appeared in Forbes. If you haven't already subscribed yet, subscribe now for free weekly JohnGreathouse.com articles! The Most Important Metric. Near the conclusion of our discussion, I asked each CEO to name any non-obvious metrics by which they guide their businesses.

Customer 100
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5 (More) Battle-Tested Business Tips From Amazon Founder Jeff Bezos

InfoChachkie

A version of this article previously appeared on Forbes. My article 5 Time-Tested Success Tips From Amazon Founder Jeff Bezos was so well received, I am sharing five more pearls of wisdom from Mr. Bezos. If you haven''t already subscribed yet, subscribe now for free weekly JohnGreathouse.com articles!

Tips 223
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Here’s Why a Booming Tech Market May Fool You into Thinking You’re Successful

Both Sides of the Table

It’s when the noise stops and you can actually get customer attention, press articles and VC meetings. Have an in-house professional services team that implements your software. I wrote about The Importance of Professional Services here. Create company measures for success that go beyond financial metrics.

Marketing 354
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6 Initiatives To Prep Your Startup For The Road Ahead

Startup Professionals Musings

Chris Musselwhite and Tammie Plouffe, in a classic HBR article on change readiness for large companies, define it as “the ability to continuously initiate and respond to change in ways that create advantage, minimize risk, and sustain performance.” They need a sense of urgency to handle change, and confidence in their leaders.

Startup 116