Startup Professionals Musings

MARCH 11, 2014

Not so long ago, every business assumed that the keys to success were the highest quality product, the best value for the buck, and the best customer service. Now all we hear about is providing the best “customer experience.” You have to hear your customer’s dreams, goals, passions, and aspirations.

Customer 98

Customer Custom .Net Competition 98

InfoChachkie

SEPTEMBER 29, 2014

A version of this article previously appeared on Forbes. My article 5 Time-Tested Success Tips From Amazon Founder Jeff Bezos was so well received, I am sharing five more pearls of wisdom from Mr. Bezos. If you haven''t already subscribed yet, subscribe now for free weekly JohnGreathouse.com articles! Let’s do it.’” .

Tips 223

Tips Framework Metrics Cloud Computing 223

Startup Professionals Musings

FEBRUARY 12, 2022

Chris Musselwhite and Tammie Plouffe, in a classic HBR article on change readiness for large companies, define it as “the ability to continuously initiate and respond to change in ways that create advantage, minimize risk, and sustain performance.” Imbue customer change focus. Increase change agility. In summary, change will happen.

Startup 116

Startup Training Statistics Summary 116

Both Sides of the Table

JULY 21, 2014

It’s when the noise stops and you can actually get customer attention, press articles and VC meetings. People attending marquee conferences with rock bands, prominent speakers, Gartner Group prognosticators and lots of other happy customers. Have an in-house professional services team that implements your software.

Marketing 354

Marketing Case Study Metrics Sales 354

InfoChachkie

MARCH 23, 2015

A version of this article previously appeared in the Wall Street Journal. If you haven''t already subscribed yet, subscribe now for free weekly JohnGreathouse.com articles! The concept was first introduced by Fred Reichheld in a 2003 Harvard Business Review article entitled "One Number You Need to Grow.". Wayne Gretzky.

.Net 100

.Net Startup Satisfaction Technical Review 100

Startup Professionals Musings

AUGUST 24, 2019

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers. Owned media.

Media 95

Media Framework Social Media Metrics 95

Steve Reich

JUNE 11, 2012

This is not an article about the high moral purpose and the nobility of listening to your customers. It is an article about how to make your company worth a fortune by listening to your customers. It gives the best customer experience of any phone. It gives the best customer experience of any phone.

Customer 97

Customer Custom Software Review SaaS 97

InfoChachkie

SEPTEMBER 15, 2011

In August 2004, FastCompany published an article titled, Inside The Mind Of Jeff Bezos , written by Alan Deutschman. Although the article is informative, it is the accompanying sidebar that has remained with me over the succeeding years. If you haven’t already subscribed yet, subscribe now for free weekly Infochachkie articles!

Tips 279

Tips Startup Framework Customer 279

InfoChachkie

JUNE 2, 2014

A version of this article previously appeared on Forbes. If you haven''t already subscribed yet, subscribe now for free weekly JohnGreathouse.com articles! The result of her efforts is an online service that allows brides to select their bridesmaids'' gowns, within a broad range of colors, styles and price points.

Design 208

Design Customer Custom Satisfaction 208

TechEmpower

OCTOBER 9, 2023

Content Recommendations in Streaming Services While many streaming platforms suggest content based on viewing history, LLMs have the power to significantly elevate this experience. This advanced approach greatly enhances the user experience, making product discovery more intuitive. Strive for a balanced outcome.

Generative AI 346

Generative AI Artificial Inteligence Tool Knowledge Base 346

Startup Professionals Musings

MAY 12, 2019

Chris Musselwhite and Tammie Plouffe, in a classic HBR article on change readiness for large companies, define it as “the ability to continuously initiate and respond to change in ways that create advantage, minimize risk, and sustain performance.” Imbue customer change focus. Increase change agility. In summary, change will happen.

Startup 94

Startup Training Statistics Summary 94

Startup Professionals Musings

SEPTEMBER 3, 2017

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers. Owned media.

Advertising 66

Advertising Marketing Startup Framework 66

Startup Professionals Musings

JANUARY 23, 2015

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers. Owned media.

Marketing 100

Marketing Social Media Framework Media 100

Both Sides of the Table

NOVEMBER 2, 2010

The original post of this article on appeared on GigaOm in a more concise version here. In the evangelical phase you’re working through these with customers on the fly. Some objections are real and they end up becoming changes to your product, your service plan or your pricing / bundling. We’re a premium product.

Sales 289

Sales Startup Training Pricing 289

Startup Professionals Musings

OCTOBER 20, 2013

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers. Owned media.

Media 101

Media Marketing Startup Framework 101

InfoChachkie

NOVEMBER 5, 2012

If you haven't already subscribed yet, subscribe now for free weekly Infochachkie articles! . Steve's first question was, “Who are our customers?" I) took the 300 latest cards, personally wrote a questionnaire and called 300 customers. SuperMac's main customer base were color desktop professionals. Marketing Defined.

Marketing 271

Marketing Startup Sales Customer 271

InfoChachkie

JULY 14, 2015

A version of this article previously appeared in Forbes. If you haven't already subscribed yet, subscribe now for free weekly JohnGreathouse.com articles! The complexity of simply knowing what rate to charge each online customer will increase exponentially, as there are over 10,000 taxing jurisdictions within the United States.

Sales 100

Sales Customer Custom Metrics 100

Startup Professionals Musings

MAY 7, 2017

Chris Musselwhite and Tammie Plouffe, in a classic HBR article on change readiness for large companies, define it as “the ability to continuously initiate and respond to change in ways that create advantage, minimize risk, and sustain performance.” Imbue customer change focus. Increase change agility. In summary, change will happen.

Startup 56

Startup Training Statistics Summary 56

Startup Professionals Musings

JANUARY 11, 2014

Chris Musselwhite and Tammie Plouffe, in an HBR article a couple of years ago on change readiness for large companies, define it as “the ability to continuously initiate and respond to change in ways that create advantage, minimize risk, and sustain performance.” Imbue customer change focus. Increase change agility.

Entrepreneur 110

Entrepreneur Startup Training Statistics 110

InfoChachkie

JANUARY 16, 2018

A version of this article previously appeared Forbes. It’s usually a spreadsheet or PowerPoint (deck) of the upcoming changes to a product or service. We have customers from so many different industries like software, financial services, healthcare, and media. Jim Semick (left) with his Co-Founder, Greg Goodman.

Venture Capital 115

Venture Capital Entrepreneur Santa Barbara SaaS 115

Startup Professionals Musings

NOVEMBER 29, 2012

Chris Musselwhite and Tammie Plouffe, in an HBR article a couple of years ago on change readiness for large companies, define it as “the ability to continuously initiate and respond to change in ways that create advantage, minimize risk, and sustain performance.” Imbue customer change focus. Increase change agility.

Startup 93

Startup Training Statistics Summary 93

SoCal CTO

FEBRUARY 20, 2007

that talked about a recent NY Times article When It Comes to Innovation, Geography Is Destiny. Reading the articles and the comments is probably worth it, but I personally think that the NY Times is overstating the advantage of being in Silicon Valley with a couple of exceptions. Marketing, Startups and Networking in Los Angeles.

CTO Coach 150

CTO Coach Southern California CTO Hire Social Media 150

InfoChachkie

APRIL 30, 2012

One of the immersion techniques Guy promotes is to offer a hands-on trial, in which the prospective customer can touch, feel and experience your product before purchasing it. If you haven’t already subscribed yet, subscribe now for free weekly Infochachkie articles! Characteristics Of An Effective Direct Response Trial Offer.

Study 243

Study Advertising Research Customer 243

Startup Professionals Musings

SEPTEMBER 14, 2011

Chris Musselwhite and Tammie Plouffe, in an HBR article last year on change readiness for large companies, define it as “the ability to continuously initiate and respond to change in ways that create advantage, minimize risk, and sustain performance.” Imbue customer change focus. Increase change agility.

Startup 94

Startup Marketing Training Statistics 94

InfoChachkie

MAY 22, 2012

If you haven’t already subscribed yet, subscribe now for free weekly Infochachkie articles! Judiciously comment on articles they post to LinkedIn, retweet their tweets, vote up one of their Quora posts and establish a Google Alert on them and their firm. Prep Steps. Subscribe to their blog.

Venture Capital 236

Venture Capital Capital Research Customer 236

InfoChachkie

MARCH 3, 2014

A version of this article previously appeared on Forbes. August Scott began her Zappos career in their customer support call center. If you haven''t already subscribed yet, subscribe now for free weekly JohnGreathouse.com articles! 1. Deliver WOW Through Service. Take Care When Making Wishes. and I loved it.

Coach 182

Coach Startup Study Customer 182

SoCal CTO

MARCH 1, 2007

The articles I cited there around finding co-founders suggests that Ben is on the money. Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta. Thats right on the money.

Networking 150

Networking CTO Coach Southern California CTO Hire 150

SoCal CTO

AUGUST 3, 2010

Metrics availability. 0160; If I need $250,000 to get to 100 customers, or $1 million to get to X, and I can raise both amounts from either Angels or VCs, where do we turn? Customer Care Today. Ashley co-wrote a recent Newsweek article titled “Forget Brainstorming.&# Not so bad. Performance. Angel vs VC? -

Startup 217

Startup Venture Capital Blogging Software Review 217

SoCal CTO

MARCH 20, 2007

Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta. ► February (2) CTO Founders / Cofounders Part-Time Startup CTO? Early Stage Marketing and Branding – Farida Fotouh.

Venture Capital 150

Venture Capital Guide CTO Coach Southern California 150

SoCal CTO

MARCH 9, 2007

Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta. ► February (2) CTO Founders / Cofounders Part-Time Startup CTO? Early Stage Marketing and Branding – Farida Fotouh.

Venture Capital 150

Venture Capital Invest CTO Coach Southern California 150

Startup Professionals Musings

SEPTEMBER 28, 2012

According to a recent Harvard Business Review article , only 60% of companies today use social media for marketing, and only 12% of those feel that they are using it effectively. They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce.

Social Media 115

Social Media Media Startup Social Network 115

SoCal CTO

FEBRUARY 17, 2007

Im sure that many of you have read Guys article Ten Ways to Use LinkedIn. Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta.

CTO Coach 150

CTO Coach Southern California CTO Hire Social Media 150

SoCal CTO

MARCH 20, 2007

Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta. ► February (2) CTO Founders / Cofounders Part-Time Startup CTO? Early Stage Marketing and Branding – Farida Fotouh.

CTO Coach 150

CTO Coach Southern California CTO Hire Social Media 150

SoCal CTO

MARCH 13, 2007

Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta. ► February (2) CTO Founders / Cofounders Part-Time Startup CTO? Early Stage Marketing and Branding – Farida Fotouh.

CTO Coach 150

CTO Coach Southern California CTO Hire Software 150

Startup Professionals Musings

AUGUST 6, 2010

Chris Musselwhite and Tammie Plouffe, in a recent HBR article on change readiness for large companies, define it as “the ability to continuously initiate and respond to change in ways that create advantage, minimize risk, and sustain performance.” Imbue customer change focus. Increase change agility. In summary, change will happen.

Startup 78

Startup Training Statistics Summary 78

Both Sides of the Table

MARCH 21, 2010

As startup entrepreneurs we all want to work with them because having their name as reference clients makes it so much easier for marketing, PR, selling to other customers, fund raising and even recruiting. The whole reason for PBW’s is to drive incentives of a partner or customer to help you succeed. Common Mistakes.

Startup 298

Startup Sales Slides Metrics 298

Both Sides of the Table

JANUARY 31, 2010

TechCrunch ran my article yesterday as a guest post but I wanted to have a copy here for anybody who missed it and for future readers of this blog. I was on an airplane 2-3 times / week meeting potential customers, investors, employees, business partners and the press. I scheduled runs with teammates and even with customers.

Entrepreneur 308

Entrepreneur Startup Venture Capital Conference 308